The Beef Checkoff Promotes Healthy Beef Cookbook

Chuck Zimmerman

MBIC Report PodcastSt. Louis was the location for the unveiling of the new “Healthy Beef Cookbook” at the annual meeting of the American Dietetics Association. This week’s MBIC report from the Missouri Beef Industy Council is with consumer information director Alane Lidolf, who talks about the new cookbook, how it was developed and how it benefits the beef industry.

Ag Group, Audio, Beef, MBIC, MBIC Report, Podcasts

Kathy Cornett Talks About Dairy Directory Project

Chuck Zimmerman

ZimmCast39 - Kathy CornettThis week I interviewed Kathy Cornett, CEO of McCormick Company, about a unique project her agency recently completed. They have published the first ever Southwest Plains Dairy Directory. This printed directory is also available in an online, searchable database. I thought it was interesting that a full service advertising agency created a publication but it’s not the first time McCormick Company has done something like this. Remember AgriTalk?

Agency, Audio, Podcasts, ZimmCast

Learn How Beef Producers Influence The Checkoff

Chuck Zimmerman

MBIC Report PodcastThis week’s MBIC report from the Missouri Beef Industy Council is with board member John Kleiboeker of California, Missouri, who is also a member of the Cattlemen’s Beef Board Joint Nutrition and Health Issues Committee. John talks about how Missouri producers can provide input on how beef checkoff dollars are spent on the national level.

Ag Group, Audio, Beef, MBIC, MBIC Report, Podcasts

Monsanto Sticky Traps Catch Variants

Chuck Zimmerman

MonsantoThe latest Talking News Release we distributed this week was from Monsanto. The topic was research from their sticky traps program to see if western corn rootworm beetles are present in soybean fields. I think this is a very interesting story. These western corn rootworm “variants” have adapted their reproductive practices by laying their eggs in soybean fields in order to survive field rotations between corn and soybeans. The variant eggs hatch during the spring, after the field has been rotated back to corn, resulting in larval feeding in first-year corn, which is not a good thing. These are some smart pests!

Agribusiness, Audio, Talking News Release