This ZimmCast comes to you from the ASTA CSS 2017 and Seed Expo in Chicago which I attended last week for the sixth year in a row, and Jamie got to experience for the first time.
Founded in 1883, the American Seed Trade Association (ASTA) is one of the oldest trade organizations in the United States. The CSS stands for corn, sorghum and soybeans. The conference, which is held annually in Chicago, began as the Corn & Sorghum Conference in 1945. The Soybean Seed Research Conference was added in 1970 and the Seed Expo trade show started six years later. All wrapped into one, the event brings about 2500 seed industry professionals together every year to usher in the holiday season by unwrapping the latest seed research, policy, and technology.
Jamie and I sat down with Greg Lammert of Rhea+Kaiser, who was at the event representing their client Bayer, and we talked about the conference, the industry and communicating the story of agriculture. Also included are interviews with ASTA chair Tracy Tally of Justin Seed Co. and Julie Borlaug, Inari Agriculture who spoke at the meeting. Enjoy!
Listen to the ZimmCast here: ZimmCast 568 from the ASTA CSS 2017 & Seed Expo
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