A new video that puts a face on plant breeders was unveiled by the American Seed Trade Association (ASTA) during the opening general session of its CSS 2016 & Seed Expo in Chicago Tuesday.
The “Mom, Gardener, Plant Breeder” video is the latest initiative in ASTA’s “Better Seed, Better Life” communications program and it features Jessie Alt, a mother, home gardener, and professional plant breeder—along with her two daughters who help out with their home garden.
“The seed industry has a great story to tell, and this video helps us do that,” said ASTA President & CEO Andrew W. LaVigne. “Jessie, like all of our plant breeders, is passionate about producing new and improved varieties of nutritious crops in a sustainable manner to meet the needs of local farmers and American families.”
This video is part of a larger advocacy and social media campaign to share information with consumers about the importance of seed improvement and its connection to quality of life. As we work to solve the challenges that farmers face, create a more sustainable food supply, and increase choices for American families at the grocery store, it all starts with a seed, and better seed means better life.
Listen to ASTA CEO Andy LaVigne interview Jessie and her family during the ASTA-CSS general session: ASTA-CSS General Session
Watch the video below and share it online with the hashtag #JustGrowIt.
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