The world “farmer” generally conjures up the image of a man, but Syngenta is helping to change our perceptions with a new television series on RFD-TV. Airing this fall, “FarmHer” will showcase the women in agriculture and the impact they have on the industry everyday.
“Syngenta recognizes how valuable women are in agriculture all across America,” said Dan Burdett, head of Customer Marketing, Syngenta. “From driving tractors on the farm to discovering innovations in the lab, women continue to make major contributions to our industry.”
The series will showcase real women, highlighting the theme, “love the land, care for the community and feed the people.” The episodes will tell their stories using still photography, video and insights from the women to help others understand the impact they are making.
“I founded ‘FarmHer’ in 2013 to begin changing the image of agriculture—to include women in that image through photographs and stories,” said founder Marji Guyler-Alaniz, who is also a professional photographer. “This partnership with RFD-TV and Syngenta takes what I started with ‘FarmHer’ and launches it to the next level.”
The series will begin in September. Check your local listings for the RFD-TV channel in your area. Take a sneak peak at www.syngentathrive.com.