Innovation Feeds the World

Jamie Johansen

cic-16-rfraley Monsanto‘s GMO crop technology is arguably one of the most influential innovations of the past century; while it remains incredibly controversial among members of the public, the science has led to unprecedented advancements throughout the realm of biotechnology, and has held a key role in the process of creating a food secure world. This year marks the 20th anniversary of GMO crop technology, and I sat down with Dr. Robert Fraley, Monsanto’s Executive Vice President and Chief Technology Officer, during the 2016 Cattle Industry Convention to talk about the innovations behind the brand, as well as what they hold for the future.

“It’s been an absolutely, incredibly exciting 20 years, and I’m so proud of the fact that Monsanto made huge risky investments in this science,” said Dr. Fraley, “It’s exciting to work for a company that’s really one of the few companies around the world that is completely focused on agriculture. We’ve got 20,000 employees who wake up every morning thinking about how they help farmers produce better seeds and better crops.”

Food security and sustainability are two incredibly important topics of discussion throughout the entire agriculture sector, as producers face increasing pressures to feed the growing world population, which is projected to surpass 9 billion people by 2050, as well as pressures to meet the volatile demands of the most disconnected consumer base in history.

“We need to ensure that we bring the public along with us, that we communicate with them, so that the public understands the importance of innovation in agriculture and food production the same way they appreciate the innovations in healthcare or the innovations in computers and communication devices,” he said. “Agriculture and farming and food production need to advance in the same way if we’re going to achieve a food secure world.”

Dr. Fraley also discusses the future of Monsanto’s innovations, what new innovations the company is beginning to focusing on, and the potential he believes agriculture holds.

“I believe that we have such an exciting future because of some of the innovations that are becoming a part of agriculture.”

Listen to Jamie’s full interview with Dr. Fraley here:
Interview with Dr. Robert Fraley, Monsanto

View and download photos from the event here: Cattle Industry Convention and NCBA Trade Show

Coverage of the Cattle Industry Convention is sponsored by Coverage of the Cattle Industry Convention is sponsored by New Holland
Agribusiness, Audio, Cattle Industry Conference, Monsanto, NCBA, Technology

Comments 9

  1. It’s so exciting that no one wants the public to know that they are eating it! WTF? The decision to keep it unlabeled was a big mistake. On the one hand you’ve got companies who want name recognition for their brands because marketing of a product promotes sales. On the other hand you have an industry who has spent millions to keep people from knowing if their product is an ingredient. Sneakiness will be the undoing of this industry.

      1. Cindy, Whether or not they are similar or identical or miles apart is irrelevant to what I am saying. We live in an age where name brands hold weight, where companies put their logos on everything, where MARKETING is KING. If the marketers for soybeans started calling their GMO soy “AWESOMESOY” and then advertised a soup brand contained AWESOMESOY and that it was “totally awesome” people would actually look for products that contained GMO AWESOMESOY! Instead Monsanto has spent millions defeating labeling propositions to prevent ANY awareness! That is the OPPOSITE of marketing! It stinks of dishonesty and hidden consequences especially when coupled with financial motivation.

  2. It’s so exciting that no one wants the public to know that they are eating it! WTF? The decision to keep it unlabeled was a big mistake. On the one hand you’ve got companies who want name recognition for their brands because marketing of a product promotes sales. On the other hand you have an industry who has spent millions to keep people from knowing if their product is an ingredient. Sneakiness will be the undoing of this industry.

      1. Cindy, Whether or not they are similar or identical or miles apart is irrelevant to what I am saying. We live in an age where name brands hold weight, where companies put their logos on everything, where MARKETING is KING. If the marketers for soybeans started calling their GMO soy “AWESOMESOY” and then advertised a soup brand contained AWESOMESOY and that it was “totally awesome” people would actually look for products that contained GMO AWESOMESOY! Instead Monsanto has spent millions defeating labeling propositions to prevent ANY awareness! That is the OPPOSITE of marketing! It stinks of dishonesty and hidden consequences especially when coupled with financial motivation.

  3. It’s so exciting that no one wants the public to know that they are eating it! WTF? The decision to keep it unlabeled was a big mistake. On the one hand you’ve got companies who want name recognition for their brands because marketing of a product promotes sales. On the other hand you have an industry who has spent millions to keep people from knowing if their product is an ingredient. Sneakiness will be the undoing of this industry.

      1. Cindy, Whether or not they are similar or identical or miles apart is irrelevant to what I am saying. We live in an age where name brands hold weight, where companies put their logos on everything, where MARKETING is KING. If the marketers for soybeans started calling their GMO soy “AWESOMESOY” and then advertised a soup brand contained AWESOMESOY and that it was “totally awesome” people would actually look for products that contained GMO AWESOMESOY! Instead Monsanto has spent millions defeating labeling propositions to prevent ANY awareness! That is the OPPOSITE of marketing! It stinks of dishonesty and hidden consequences especially when coupled with financial motivation.

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