During the Bayer Ag Issues Forum it was announced that Bayer Connect is one year old. Happy birthday! Bayer Connect is where Bayer CropScience pulls in all their social media channels and content.
I visited with Beth Roden, Director of Communications & Bayer CropScience NA Coordinator, Bayer CropScience. She says Bayer Connect was created to provide not only farmer customers with a resource like this but also the media and others in the ag industry. Bayer Connect pulls in their Twitter, YouTube, blog and Pinterest accounts. Beth says there has been exponential growth during the last year for these social media channels which has provided not only a lot of followers but the kind of engagement they had hoped for.
Learn more about Bayer Connect and how it is working for Bayer in this week’s ZimmCast here: Bayer Connect 1 Year Old
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