The Authority Minute is a video podcast series by FMC that has come about because as Paul Reghage, FMC, says, “Growers were telling us they like to hear from other growers.”
So FMC developed the Authority Minute series which Paul says will be at least 18 episodes. These short interview segments include farmers, retailers, consultants and researchers including not only FMC researchers but Monsanto as well since Authority is part of the Monsanto Roundup Ready Plus Platform. To watch the Authority Minute visit the website and get registered to be eligible for one of $15,000 worth of prizes. Every time a farmer views a video it adds another entry in the drawings.
Besides the Authority Minute Paul says it’s time for round two of the Anthem Stand Up & Be Heard Singing Contest. The format is similar to last year and March 1st is when students can submit their entries on the website. Paul says the program has worked well for FMC. He says the company has a theme of Investing in Farming’s Future which includes supporting youth in agriculture.
Learn more about these FMC marketing programs in this week’s ZimmCast here: FMC Marketing with Authority
2013 National Farm Machinery Show Photo Album
Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.
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