Are we REALLY educating consumers about ag?

Our latest ZimmPoll asked the question, “What is most important for feeding growing world population? ”

Our poll results: Fifteen percent said Precision ag technology; thirteen percent said Biotech hybrids; nine percent said Crop protection products; seven percent said Information technology; twenty-two percent said Natural resource conservation; six percent said Less government regulation; twenty-three percent said All of the above; and six percent said Other.

There is not a simple answer to this question. We put a number of options up there but through comments others were suggested too. One thing we can all agree on though is that farmers will do all they can to produce the safest, affordable food to feed our growing population that they can!

Some of the suggestions were: Reduce food waste, Reduce post-harvest losses, Unleash the potential of Africa, Develop infrastructure, Improve farmers’ access to market, Give farmers the means to succeed through financing and extension services and Educate consumers to reduce over-consumption. All great ideas!

Our new ZimmPoll is now live and asks the question, “Have our efforts to educate consumers about agriculture been successful?” Agri-marketers continue to try to help educate the growing population of non-ag consumers. Another great example is USFRA, the largest agricultural communications effort of its kind and the goal is to speak with “one voice”. So how are we doing? Let us know here.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

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