Let’s meet a different kind of agency, an association and cause management company. Let’s meet Drake & Company and who better to talk about it than the man himself, Steve Drake. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies.

I remember when Steve got his company started about 18 years ago and he’s done nothing but grow. In fact, when it comes to what’s new with DrakeCo, growth is part of the story. For example, we can point to the fact that they are the management firm for the newly formed U.S. Farmers and Ranchers Alliance. In our conversation we talk about this and just what the company will be doing for the new effort. It’s clear that a lot of formative work is being done. One thing Steve makes a point of is that his company will be “managing” and not actually performing project work of whatever type USFRA decides on.

Other topics covered in our conversation include the Trees for Troops program, Christmas Tree Journal excellence award, managing association conferences, including on an international level and how digital media and content management is impacting associations. Steve says they’ve just completed a strategic growth plan that has re-structured the company into three major divisions. They’re hiring too! So listen in and learn what’s new with Drake & Company: ZimmCast 286 - Drake & Company

This week’s program ends with some music from Music Alley. It’s called “That’s What Christmas Means” by Maximum Fidelity.

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

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