Osborn & Barr didn’t do so shabby at its first-ever appearance at the Turf & Ornamental Communicators Association communications contest. O&B earned four first-place awards and one merit award for its public relations, creative and event planning work for John Deere Worldwide Commercial & Consumer Equipment.
“Osborn & Barr and our clients realize the importance of high-quality communications and marketing campaigns for the growing rural lifestyle market,” said Dan Kirkpatrick, associate director of public relation, Des Moines. “We’re honored that our campaign to reach rural lifestyle consumers was recognized by TOCA.”
Osborn & Barr earned first-place awards in the categories of:
Ø Writing a Feature Article
Ø Writing a News Release
Ø Overall Media Kits Design and
Ø Special Event (strategy, execution, collateral and overall results).
The “Equipment Ownership 101” series of articles received a merit award in the Special Writing Project category. Awards were presented at the TOCA annual meeting in Savannah, Ga. in May. This year, winners were selected from 440 entries. TOCA, founded in 1990, serves communicators in the “Green Industry” through fostering and rewarding those focused on sharing information that affects that industry.
Osborn & Barr concentrates on relationship-driven branding communications for agriculture, rural lifestyle, government, association and business-to-business markets to maximize the image and profitability of its clients. Its staff of more than 140 professionals provides brand management, strategic planning, event planning, creative services, public relations, media services, digital marketing and channel marketing. The 19-year-old agency has $125 million in capitalized annual billings divided among six United States and Canada offices located in St. Louis, Kansas City, Des Moines, Washington, DC, Guelph and Winnipeg.