With National Ag Week coming up D&PL decided to create a grassroots initiative to show off the valuable contribution agriculture makes to our society. This is an idea that I’d like to see more of. I hope we get a follow-up report on the project. The company’s employees are creating word of mouth advertising in support of a good cause. Who would be better evangelists than the people who work for a company that make their living from the success of our farmers?

“With our leadership role in Southern agriculture, we wanted to also take a leadership role in bringing attention to National Agriculture Week,” said Randy Dismuke, D&PL senior vice president for the US business. “We started with a simple idea to get a few facts in the hands of the general public. Our employees volunteered to hand out small cards while they go about their daily lives. The cards provide a few facts about the cotton industry in particular. Once we started contacting our business partners and vendors, we found that there are numerous organizations and businesses in the Cotton Belt who want to help sing the praises of the farmers in their communities. We even have a bank willing to distribute at all of its branches.”

The cards were drafted with the assistance of the National Cotton Council. The message “Great Fashion and So Much More” highlights some of the contributions the industry makes and invites people to thank a farmer.