Dr. Pearse Lyons – An Alltech REBEL

Chuck Zimmerman

Dr. Pearse LyonsDuring the morning plenary session of the 2015 Alltech REBELation Dr. Mark Lyons introduced his Dad, Dr. Pearse Lyons. Mark says Pearse has always been a REBEL and it is his innate curiosity that has driven the growth of his business. Mark says you can never tell him, “It can’t be done.”

Then Dr. Pearse Lyons took the stage to energize and motivate the 3,000 attendees here in Lexington, KY. This is the 31st Symposium. That first one started with just a handful of people. Alltech has plants and offices all over the world now. He empowers people to make things happen. And a lot has happened. Listen to Dr. Lyons for some great ideas for how you can live your dream.

Listen to Dr. Lyons remarks here: Dr. Pearse Lyons Remarks

2015 Alltech REBELation Photo Album

Agribusiness, Alltech, Audio

Alltech International Dinner Entertainment

Chuck Zimmerman

Dr. Everett McCorveyWorld class singers graced the stage at the 2015 Alltech REBELation International Dinner. Of course Ronan Tynan really wowed the crowd.

But let’s also enjoy the fantastic Dr. Everett McCorvey and his amazing students at the University of Kentucky. A tradition here at the Symposium is to sing My Old Kentucky Home. Dr. McCorvey did so, backed up by his students. Listen in below to hear what you missed.

Listen to My Old Kentucky Home here: Dr. Everett McCorvey & Students

2015 Alltech REBELation Photo Album

Agribusiness, Alltech, Audio

Final WTO COOL Ruling Goes Against U.S.

Cindy Zimmerman

wtoAs expected, the World Trade Organization today issued a final ruling against the United States over Country of Origin Labeling (COOL) for livestock and meat products.

The final ruling maintained previous conclusions that “the amended COOL measure increases the record-keeping burden for imported livestock entailed by the original COOL measure.”

The Appellate Body agreed with the panel that the recordkeeping and verification requirements of the amended COOL measure impose a disproportionate burden on producers and processors of livestock that cannot be explained by the need to provide origin information to consumers, and that the exemptions under the amended COOL measure support a conclusion that the detrimental impact of that measure on imported livestock does not stem exclusively from legitimate regulatory distinctions.

cool-reform-1In response to the ruling, the COOL Reform Coalition is calling for “immediate congressional intervention” to bring the U.S. into compliance with its trade obligations and avoid the threat of retaliatory action on the part of Mexico and Canada.

“We flaunt our country’s obligations under the rules-based trading system at our peril,” said U.S. Chamber Senior Vice President for International Policy John Murphy and Co-Chair of the COOL Reform Coalition. “American farmers, workers, and companies will not be able to sell their goods and services to those consumers if we fail to live up to these rules ourselves. Congress must take action now to repeal the COOL rule for meat before retaliation hits as soon as late summer.” Canada has already issued a preliminary retaliation list targeting a broad spectrum of commodities and manufactured products that would affect every state in the country. Mexico has not yet announced a preliminary retaliation list but has implemented retaliatory tariffs in the past which may be indicative of future tariff actions.

House Agriculture Chairman Mike Conaway (R-TX) has already prepared to announce legislation this week to repeal COOL, and Senate Agriculture Committee Chairman Pat Roberts (R-KS) says he will “consider any solution – including repeal regarding meat – that will allow the United States to be WTO-compliant and avoid retaliation from Canada and Mexico.”

Livestock, Trade

Colin Powell Receives Alltech Medal of Excellence

Chuck Zimmerman

Colin Powell Alltech Medal of ExcellenceThis morning Dr. Pearse Lyons presented the Alltech Medal of Excellence during the Alltech REBELation, a conference exploring innovation, inspiration and world-changing ideas in Lexington. The Medal of Excellence is Alltech’s highest distinction, awarded annually to someone of great achievement and character. Previous honorees include scientists such as Dr. Eugenia Wang for her pioneering work in microRNA and agricultural leaders such as Norman Borlaug, the “father of the Green Revolution.”

A four-star general who served four U.S. presidents in various roles, including national security advisor, chairman of the Joint Chiefs of Staff and the United States’ 65th secretary of state, Colin Powell is a strategist, diplomat and leader. On Monday, May 18, Powell will be sharing his insights on leadership with the international attendees at the official opening session of the Alltech REBELation.

“What is the number one thing missing from agriculture and business today? Leadership, and when I think of leadership, General Powell comes first to mind,” said Dr. Pearse Lyons, president and founder of Alltech. “He is decisive, courageous and a ‘force multiplier of perpetual optimism.’ He broke down barriers as the first African-American chairman of the Joint Chiefs of Staff and brought stability to tumultuous situations through his ability to build trust and develop alliances. For inspirational leadership, we need not look any further than General Powell, and, for this reason, he is the ideal recipient of our 2015 Medal of Excellence.”

2015 Alltech REBELation Photo Album

Ag Groups, Alltech

“Farm to Cart” Downloadable Game for Kids

Kelly Marshall

PrintThe American Farm Bureau Foundation for Agriculture has released a new game for teachers, families, farmers and ranchers working with preschool and early elementary age students.

“Farm to Cart” is designed to show the connection between food in the grocery store and products grown and raised on the farm.

Through the game, young learners discover how to describe the general process for the production of an agricultural product and how farmers use land to grow crops. Players will race to be the first player to harvest items from the farm and place them in their grocery carts. To win, a player must have three items that grow on trees, three animal products from the land and three items from the soil.

This game is offered as a free, PDF download on www.agfoundation.org. Materials needed to play include scissors, glue or tape, 1 die from another game.

AFBF, Ag Groups, Education

Undercover Videos – A Proactive Approach

Jamie Johansen

aaa-15-135-editedDr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, provided a case study on how they proactively managed an undercover video at the recent Animal Ag Alliance Stakeholders Summit.

“We always want to make sure we have good animal welfare programs in place, commitment of senior managers and engagement of employees so they understand what it means. Training is very important and also the transparency with our customers and consumers through audits and sharing with them what our practices are.”

Helen also said we need to really “emphasize that we are always looking for better ways. Things that are better for our animals and better for our people.”

“One thing we had to sit back and realize was it that it wasn’t MFA hitting Hybrid or specifically the turkey industry. They really focused on all of animal agriculture across Canada in order to share their messaging of there being a lack of governmental control in the welfare of animals.”

Listen to my complete interview with Helen to hear more about what Hybrid did to combat animal activists and what they learned in the process: Interview with Dr. Helen Wojcinski, Hybrid Turkey

Find photos from the event here: 2015 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Ag Alliance Stakeholders Summit is sponsored by
Coverage of the Animal Ag Alliance Stakeholders Summit is sponsored by Elanco Animal Health
Ag Groups, Animal Activists, Animal Agriculture

Ronan Tynan Wows Alltech REBELation

Chuck Zimmerman

Ronan TynanI can’t say how thankful I am to Alltech for introducing me to Ronan Tynan. Back in 2011 Ronan performed during the Alltech Symposium. This year he did it again during the opening International Dinner at the 2015 Symposium known as REBELation.

I personally would love to hear him sing it anytime or all the time. I get choked up and covered with goose bumps. Fortunately, Dr. Pearse Lyon’s wife, Deirdre had the foresight to request that Ronan sing this song again.

Listen to Ronan Tynan sings Hallelujah: Ronan Tynan Sings

I will have more from tonight’s dinner tomorrow including lots of photos.

Post Update:

2015 Alltech REBELation Photo Album

Alltech, Audio

2015 Alltech Commonwealth Cup Winner

Chuck Zimmerman

Alltech Commonwealth Cup 2015During the Alltech Craft Brews & Food Fest Dr. Pearse Lyons presented the Alltech Commonwealth Cup 2015 to Dayton Beer Company. Receiving the award in the picture with Dr. Lyons is John Wiley. The winning beer is a Belgium style golden strong ale.

I asked John if Dayton Beer Company is The Ohio Craft Brewery. He says that they say, “Drink local, drink craft.” He says that Dayton now has 12 craft breweries.

Dr. Lyons told me that there were 300 entries from 100 countries in the Alltech Commonwealth Cup competition. He says a message that comes from this is that people are going to unique beers. Forty percent of all the beer taps in America are now serving craft beers.

Listen to my interview with Dr. Lyons and John here: 2015 Alltech Commonwealth Cup Winner

Don’t forget to let us know your favorite craft beef in our latest ZimmPoll!

You can find some photos from the event here: Alltech Craft Brews & Food Fest Photos

Alltech, Audio

Meet Another New Holland Next Gen Winner

Jamie Johansen

New Holland Voice of the Next GenIt’s time to meet another of the New Holland Voice of the Next Gen Contest winners. Will Bundy is from Lebanon, Va. and found out about the contest while scrolling through his Facebook newsfeed. Music is a passion of his family’s, stemming back to his grandpa’s clan playing bluegrass. He has since got the country bug and enjoys singing and writing his own music.

willWill posts Instagram videos all the time and has an avid following of nearly 9,000. He said it was easy to decide to enter the contest and used his social media following to collect the votes.

“It’s been a really cool experience to come here and be with people interested in music and agriculture.” Will raises over 300 head of beef cattle on his family’s farm in Virginia and runs a lawn mowing business on the side. We wish Will the best of luck with his future in music and agriculture.

You can listen to Chuck’s interview with Will here: Interview with Will Bundy

New Holland Voice of the Next Gen Photo Album

Agribusiness, Audio, New Holland

Are You Ready To Be A REBEL?

Jamie Johansen

Screen Shot 2015-05-15 at 11.32.19 AMWho’s ready to be a REBEL? Tomorrow Chuck and I will head to Lexington, KY for Alltech’s REBELation. This once-in-a-lifetime conference is merging science, agriculture, entrepreneurship, business and marketing to inspire and re-engergize lives and businesses.

Keynote speakers will include General Colin Powell, U.S. Army Retired, former United States Secretary of State; John Calipari, Head Coach of the University of Kentucky Wildcats; Lisa Bodell, founder and CEO of futurethink and Author, Kill the Company and of course, Alltech’s very own Dr. Pearse Lyons, President and founder of Alltech.

Breakout tracks on business, food & beverage and agriculture will bring over 3,000 people from across the globe together to be REBELs and be innovative. Chuck will cover the business side of things and sit on a panel to discuss the “Changing Face of Media.” Some of the questions the panel will tackle include: The end of newspapers? The reemergence of talk radio? Where will consumers get their information? Who will they trust?

And I get to cover all the happenings on the agriculture track. I will be focusing on the animal side of things attending sessions on beef, dairy, poultry, pork and maybe even aquaculture.

The world-class lineup of speakers will keep us busy, but we will bring you all the highlights via audio and a ton of photos. Follow #REBELation and @AgWired, @AnimalAgNews, @AgriBlogger or @MyLifeNtheHills on Twitter and AgWired and Animal.AgWired’s Facebook pages to keep up with it all.

Agribusiness, Alltech, Animal Agriculture, Events, Marketing