New Holland Ag Introduces PLM RTK+

Lizzy Schultz

nfms-16-142-editedDuring this week’s National Farm Machinery Show in Louisville, Kentucky, New Holland formally introduced the PLM RTK+ correction program, the first cellular-delivered RTK correction signal on the market, and several representatives were on-hand to discuss the diverse array of features and benefits this technology will offer producers across North America.

“The big idea is that as our farmers and producers are spreading out more and more, they want to have a correction signal that goes with them everywhere they go,” said Luke Zerby, PLM Marketing Manager for New Holland, during an interview at the 2016 National Farm Machinery Show. “This is a signal service that we’re going to have here, the first major OAM in North America that can offer it, that will have complete coverage across North America.”

This system is the most advanced of its kind, using a cellular signal that allows the signal to be spread much further than traditional radio RTK systems. The signal is available and consistent with sub-inch accuracy anywhere within the network.

Once fully rolled-out, customers will be able receive correction signals from Northern Canada to the southernmost parts of Texas, as well as coast-to-coast across the US, as long as cellular data signals are available with a signal subscription.

“It’s hard to keep a continuously accurate radio frequency on an operation, and with obstacles like mountains, trees, and buildings in the way, you would lose a direct line of sight with a continuous radio signal,” said Zerby, “But with a cellular signal you won’t have that, you’ll have a continuous signal throughout.”

RTK+ launched last week to the dealer body, and interested customers are encouraged to contact their local dealers for more information about the technology and how to subscribe.

Listen to Jamie’s full interview with Luke here:
Interview with Luke Zerby, New Holland

View and download photos here: 2016 National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by
Coverage of the National Farm Machinery Show is sponsored by FMC and Coverage of the National Farm Machinery Show is sponsored by New Holland
Ag Groups, Audio, Equipment, New Holland, NFMS, Precision Agriculture, Technology

Thanks New Holland for the Bird’s Eye View

Jamie Johansen

nfms panoFor the best view at National Farm Machinery Show, America’s largest indoor farm show, you must climb high. For this opportunity I turned to our friends at New Holland Agriculture. J. Cole Sanford, New Holland product specialist, climbed their CR6.80 combine with me to share the latest on the new model launched late last year.

“The smaller machine really goes after the mixed farmer market. If you are a producer with a livestock operation and still running some cash grain, this is the machine for you. It comes in at about 325 horsepower and boosts up to 378. This can serve as a replacement for the CR9040 that we had in the previous model years.”

I dubbed J. Cole the combine nerd. You can’t hide his enthusiasm for the equipment and as he chats with attendees they can glean information from him and shear joy for the machines capabilities.


2016 National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by
Coverage of the National Farm Machinery Show is sponsored by FMC and Coverage of the National Farm Machinery Show is sponsored by New Holland
Agribusiness, Farm Machinery, New Holland, NFMS, Video

Preview of CIRB Annual Meeting

Chuck Zimmerman

CIRB Annual MeetingLeaders in the crop insurance business are gathered in California for the annual meeting of the Crop Insurance and Reinsurance Bureau. To get a preview before the activities started I spoke with Michael Torrey, Michael Torrey Associates. His company represents and manages CIRB.

Before looking ahead Michael talks about the challenging last year for the industry when critics were trying to create changes in the crop insurance program. He expects that effort to continue this year. So on the program will be presentations about the political climate in this election year, the climate itself and economic challenges facing the world ag market.

Michael says we’ll have an opportunity to meet members of the CIRB Emerging Leaders Program. This program was introduced last year and the first graduates will be with us. This is CIRB’s effort to bring younger people into the industry which like farming itself is being led by an aging demographic.

You can listen to my interview with Michael here: Interview with Michael Torrey, CIRB

You can find photos from the CIRB annual meeting here: 2016 CIRB Annual Meeting Photos

Ag Groups, Audio, CIRB

Top Equipment Manufacturer Issues at #NFMS16

Jamie Johansen

nfms-16-104-editedThe Association of Equipment Manufacturers (AEM) hosted an Ag Executive Outlook panel during the opening day of the 2016 National Farm Machinery Show in Louisville, KY. AEM’s Senior Vice President for Government Affairs, Nick Yaksich, sat on the panel and hit on key policy issues impacting the ag equipment industry.

Yaksich mention the Renewable Fuel Standard first and its role in building demand. “There are great opportunities with corn ethanol and beyond,” he said. “There is a push from the oil industry to fight back and repeal that. On the top of our list is to maintain what the government has put into law.”

Another major policy issue for AEM is government regulations. “The fear of whether it’s Waters of the United States or emissions, there has to be an understanding and balance without harming the economy with regulations,” said Yaksich.

nfms16-aem-panelIndustry executives on the panel included Todd Stucke with Kubota, Leif Magnusson of CLAAS Global Sales Americas, Jim Walker with Case IH NAFTA, and Great Plains Manufacturing president Linda Salem who each gave their perspectives on industry issues.

When it comes to policy, Yaksich made it clear that the results of this year’s presidential election will be significant. “It is critical for people to be involved early so when whoever is elected, the agricultural community is well represented on day one,” he said.

AEM stresses industry involvement in policy issues with the I Make America campaign, which is dedicated to advocating for policies that strengthen their industry and economic vitality. “The key is grassroots involvement by voting members,” said Yaksich. “We started the I Make America campaign to reach beyond the corporate CEOs.” The campaign is in its fourth year and is equipped with a mobile marketing tour featuring a video game component to reach different groups within companies.

Listen to my complete interview with Nick here: Interview with Nick Yaksich, AEM

2016 National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by
Coverage of the National Farm Machinery Show is sponsored by FMC and Coverage of the National Farm Machinery Show is sponsored by New Holland
AEM, Audio, Equipment, NFMS

Mud Pie

Melissa Sandfort

IMG_20160131_063952_384Today Aunt Jeanette writes:

When I was a little girl, making mud pies was great fun! They were flavor-enhanced with gravel, twigs and leaves. I baked them in the sweltering sun on an old, discarded board until they were a delicious slate gray.

However, finding a newly born mud pie in the dead of winter, treading water, and trying to keep his little nose above that same water is NOT fun! That is exactly what Dan found one evening a couple of weeks ago.

Dan and I had planned to go to our school’s production of “Miss Nelson is Missing” when I had a phone call from our son. “Get all the sheets and towels ready. I am bringing a calf in.” By the time I rounded up all the old sheets and towels, he was through the kitchen door with a mud-covered, half-dead calf. Darren didn’t hold out much hope for the calf, but I do not give up easily. I put him on a sheet, which was immediately covered with mud. I sat down beside him and started rubbing with the towels. It didn’t take long for them to become mud-soaked, either. And, as you can imagine, I was also covered with mud, clear down to my fingernails. I pulled his little head into my lap and we had a long talk.

Well, he kept flopping his head back and I kept pulling it up. He started kicking a little and I had a glimmer of hope. “Involuntary muscle spasms,” they told me. “Don’t get your hopes up.” Well, I did anyway.

After several hours of rubbing, using my blow dryer to warm him up, and telling him he would survive, he did just that. Dan was finally able to take him out to the barn later that night, and the next morning he found him standing up. I regret not taking a picture of the little mud pie in my kitchen, but this is the picture Dan took the following morning.

We never did get to the play, and it took quite a while to clean my kitchen and me, but we do have a nice, healthy calf! Before too much longer Mud Pie will be baking in the summer sun!

Until we walk again …

Uncategorized

#NFMS16 is Big Show for FMC

Cindy Zimmerman

Even though it’s called the National Farm Machinery Show and equipment is king, the people who provide the products for planters to plant and sprayers to spray also have a place at the show.

nfms16-fmc1FMC Corporation has carved out a nice niche for itself at NFMS, sponsoring the media room and exhibitor lanyards, and having a premium exhibit space right inside the main door and across from New Holland. This year some of the products they are highlighting are Ethos™ XB Insecticide/Fungicide, Capture® LFR® Insecticide + VGR™ Soil Amendment and recently released Preemptor™SC Fungicide.

Nick Hustedde, FMC Technical Services, says the combination of strobilurin and triazole chemistries in Preemptor SC is a good fit for growers in a resistance management strategy. “We saw the challenges that growers were experiencing and we were able to acquire an active ingredient on several pathogens that are developing resistance,” said Hustedde. “The triazole component has very long residual activity so it does allow us to apply it with a herbicide application.”

In this interview, Hustedde talks about the how Preemptor SC performed in trials last year, which was a wet year that was very conducive for pathogens like frog eye leaf spot in soybeans and rust and grey leaf spot in corn. Interview with Nick Hustedde, FMC Corp.

2016 National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by
Coverage of the National Farm Machinery Show is sponsored by FMC and Coverage of the National Farm Machinery Show is sponsored by New Holland
Agribusiness, Audio, FMC, NFMS

Time to Talk Crop Insurance

Chuck Zimmerman

CIRB Annual Mtg.The Crop Insurance and Reinsurance Bureau kicks off its annual meeting today in Indian Wells, CA. I am going to guess that the President’s budget will once again be a topic of discussion. During the next couple days I’ll be meeting members and speakers to learn the potential impact of proposed changes to the budget affecting crop insurance and what the organization is planning for this year.

While Cindy and Jamie are enjoying snow and cold at the National Farm Machinery Show in Louisville I’ll somehow put up with the very warm temperatures of the desert in California. It’s just the way the dice rolls sometimes. I’m in the air right now and encourage you to follow the CIRB hashtag, #CIRB2016. See you from there.

Ag Groups, CIRB

Zimfo Bytes

Talia Goes

Zimfo Bytes

  • Vivid Life Sciences announces the EPA registration of Agri-Fos® Systemic Fungicide Plus, a highly concentrated active ingredient phosphite fungicide, for use in agriculture crops, and for residential and commercial uses.
  • Novozymes announces the formation of three divisions: Household Care & Technical Industries, Agriculture & Bioenergy and Food & Beverages.
  • Balchem Corporation announced that it acquired Albion International, Inc., a privately held manufacturer of mineral amino acid chelates, specialized mineral salts and mineral complexes, headquartered in Clearfield, Utah for a purchase price of $111.5 million in cash.
  • Zinpro Corporation announces promotions for Brent Wilson and Gina Palomo and the addition of Amber Schramm and Katie Seppelt to new positions within its global marketing team.
Zimfo Bytes

#NFMS16 is Underway in Louisville

Jamie Johansen

nfms-16-3-editedSnow has covered the ground and from what I hear, that is a normal sight for our next stop on the agriblogging highway. The National Farm Machinery Show has returned for it’s 51st year with even more exhibit space. 880 exhibitors will cover 1.2 million square feet of floor space during the largest indoor farm show in America.

Cindy and I are here to collect photos and audio on the latest farm equipment and precision technology. We need to send out a special thank you to our sponsors FMC and New Holland for making this coverage possible.

The free four-day event brings nearly 300,000 farmers from across the Midwest to explore the trade show and attend seminars on renewable energy, marketing and farm technology.

View and download photos here: 2016 National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by
Coverage of the National Farm Machinery Show is sponsored by FMC and Coverage of the National Farm Machinery Show is sponsored by New Holland
Agribusiness, FMC, National Farm Machinery Show, New Holland

New Website for Swanson Russell

Kelly Marshall

swanson russellWhen your company needs to connect with an audience there isn’t time to waste.  Swanson Russell has simplified their website to better serve those seeking to build their brand.  The new website, www.swansonrussell.com has an overhauled design and simplified approach to showcase their work, markets of focus, and the people and company who get it done.

The website features a new “Approach” section that explains how Swanson Russell works to create a connection between brands and their audiences.  The agency focuses on Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation and Regional Brands.

The “Work” section of the site features a display of more than 50 campaigns and projects, with more to come.  You can check out the work they’ve done for Cabela’s and FMC.  “Culture” introduces users to the faces behind the scenes and focuses on the hard work, authenticity and fun that make Swanson Russell a great work environment.  The space also includes a list of openings within the agency.

Advertising, Agribusiness