The Big Ten for Truffle Media

Chuck Zimmerman

ZimmCast 513In this week’s program you can listen to Jamie Johansen talk with John Blue, Truffle Media Networks, about the growth of the company and what he sees for the future.

Truffle Media NetworksJohn says that Truffle Media Networks will turn ten years old in June. He is now the Chief of Community Creation for the company. You’ll have to listen to him explain that. John is a true AgNerd and has excelled at social media creation and management. He has helped the AgChat Foundation grow and prosper and is on the board.

If you see John out on the agriblogging highway ask him about his hobby (obsession) of taking creative, artsy and sometimes strange photos of a very tiny New Holland tractor.

Learn more about this unique digital ag media company in this week’s ZimmCast: ZimmCast with John Blue, Truffle Media Networks

Subscribe to the ZimmCast podcast here.

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Media, ZimmCast

#ONEBigIdea That Changed The World

Lizzy Schultz

one-16-wozniak Steve Wozniak, Co-Founder and Chief Scientist of Apple Computer, Inc., addressed a packed audience at ONE: The Alltech Ideas Conference, where he was the recipient of The 2016 Alltech Humanitarian Award in recognition of his dedicated support for youth education programs, as well as his work behind the creation of the Apple technologies that have revolutionized the modern world.

The Humanitarian Award is given annually to someone of strong character, who uses their accomplishments to positively influence and inspire other people, and Wozniak has been involved in numerous business and philanthropic ventures that focus on encouraging creativity in young students through hands-on learning. His support has included the adoption of the Los Gatos School District, where he has donated state-of-the-art technology equipment to the schools, the founding of the Electronic Frontier Foundation, the Tech Museum of Innovation, the Silicon Valley Ballet, and the Children’s Discovery Museum of San Jose.

Supporting education has been a priority for Steve Wozniak, the mastermind and engineer behind the Apple I and Apple II Computers, since childhood, and his resume includes eight years of service as a volunteer elementary school teacher.

“Just donating money to education wasn’t enough. It didn’t have enough heart. So I became a teacher for 8 years.” said Wozniak during his presentation. “Our computers are tools that can connect students to knowledge and information, they can help make kids interested in learning and keep them from dropping out, but they will never replace the wisdom of human teachers. We need human teachers in the equation.”

Wozniak also took time during the presentation to discuss the vision behind his creations, and what he believes the future holds for computers and technology. With Apple, his main goal was always to achieve something completely unexpected.

“I wanted to make a machine that could do what no other machine was able to do. In the early days we always used the word revolution; everybody in life kind of wants to be part of a revolution because it always leads to something better, supposedly.” He said. “And I wanted to be part of it, so I gave away my design of this computer. I would show it off. I believed in it.”

View and download photos from the event here: 2016 ONE: The Alltech Ideas Conference Photo Album

Ag Groups, Alltech, Education, Technology

The Farm Technologist – Just #ONEBigIdea

Jamie Johansen

one-alltech-16-457 copyThe future of farming was the center of discussion at ONE: The Alltech Ideas Conference and their is no future of farming if younger generations aren’t interested in it. Vice President and Chief Scientific Officer for Alltech, Dr. Karl Dawson, has taken on the challenge of making education exciting throughout animal agriculture, which he believes will be the driving force in training tomorrow’s ag leaders.

“I see this gap developing between technologies out there and what is actually happening on the farm today. We have to close that gap. To do that we have to create passion and ideas on innovation for young people. We have to capture their imaginations. One of the tools we are using a lot are hands-on experiences.”

Whether these experiences are on the farm or located within an agribusiness, Dr. Dawson believes this will play a vital role throughout our industry in the future. One program Alltech has developed is focused on career development. It hones in on those who have already finished degree programs and understand the technical side, but haven’t been exposed to the farm or other hands-on agribusiness experiences.

The image of the farmer has changed. Dr. Dawson has coined the term ‘farm technologist’ to replace the image of the traditional farmer who is utilizing technologies as they are developed. Listen to him explain and learn more about his ONE ideas in my complete interview here: Interview with Dr. Karl Dawson, Alltech

View and download photos from the event here: 2016 ONE: The Alltech Ideas Conference Photo Album

Agribusiness, Alltech, Animal Agriculture, Audio, Education, Technology

Monsanto Rejects Bayer AG Bid

Cindy Zimmerman

monsantoResponding to a $62 billion acquisition offer from Bayer AG, Monsanto Company has announced that its Board of Directors views the proposal as “incomplete and financially inadequate, but is open to continued and constructive conversations.”

In a company release, Monsanto chairman and CEO Hugh Grant gave a short statement.

“We believe in the substantial benefits an integrated strategy could provide to growers and broader society, and we have long respected Bayer’s business,” said Hugh Grant, Monsanto Chairman and CEO. “However, the current proposal significantly undervalues our company and also does not adequately address or provide reassurance for some of the potential financing and regulatory execution risks related to the acquisition.”

The release noted that there is no timeline for further discussions and no assurance that “any transaction will be entered into or consummated, or on what terms.”

Agribusiness, Bayer

Chandler Goule New CEO of NAWG

Chuck Zimmerman

Chandler GouleLet’s welcome Chandler Goule as the new CEO of the National Association of Wheat Growers. Chandler is currently Senior Vice President of Programs at the National Famers Union.

“NAWG is very pleased to have Chandler on board,” said NAWG President Gordon Stoner, a wheat grower from Outlook, Montana. “With our industry at a critical juncture, we know that with Chandler’s guidance, NAWG will be in a great position to advocate on behalf of all wheat farmers. We are delighted to have such a talented and experienced person lead our D.C. staff.”

In addition to his NAWG CEO responsibilities, Goule will also serve as the executive director of the National Wheat Foundation (NWF).

Originally from Texas, Goule holds degrees from Texas A&M and George Washington University, and served as a Subcommittee Staff Director for the House Agriculture Committee before moving to the National Farmers Union in 2009 as Vice President of Government Relations. He was appointed Senior Vice President of NFU Programs in 2014.

“The U.S. wheat industry is poised to reach new heights in both production and quality,” stated NAWG CEO-designate Goule. “I am thrilled and honored to have this opportunity to work alongside our national wheat grower leaders in positioning NAWG and NWF as pre-eminent wheat advocacy and educational organizations as we begin to develop strategy for making wheat a major player in the drafting of the next farm bill.”

Ag Groups, NAWG, Wheat

The Building Blocks to Better Beef Production

Lizzy Schultz

one-alltech-16-279-editedThis year at ONE: The Alltech Ideas Conference, attendees had access to a variety of special sessions that highlighted some of the global opportunities currently breaking new ground in different sectors of agriculture production. Dan Dhuyvetter, Director of Marketing, Research and Development, and Nutrition Services for block supplement manufacturer Ridley Block Operations spoke during the special session on the beef industry, highlighting a number of ways that his company’s supplement blocks can be utilized as a tool to produce better beef.

Dhuyvetter highlighted some of the conventional uses of block supplements, which are primarily utilized in pasture systems for cow-calf operations, and also brought light to several new ways the products can be utilized to improve production and cow condition.

“The blocks can also be used to move cattle towards underutilized areas of pastures. What our research has found is that if you move the supplements into those underutilized areas, the cattle will seek those areas out, which can help the overall quality of the entire grazing system as well,” said Dhuyvetter in an interview after his talk during the conference.

Dhuyvetter stressed that the right supplementation can be an extremely cost effective way to help producers thrive in a volatile farming economy, and made sure to give some of the advice he provides customers looking into block supplementation on their operation.

“Producers really need to look at the primary factors that are currently limiting their production and then focus their supplementation efforts on those times of the year when its most important, the critical times when it’s paramount that nutrient requirements are being met and cow condition is being maintained.” he said. “We realize that forage is the largest contributor to a cow’s diet, and most producers have already made big investments in their forages and hay fields, so they want to ensure that providing just minimal supplementation to maximize the use of the forage is to their benefit, because it’s limiting how much they’re spending and putting out for additional resources.”

Listen to Jamie’s full interview with Dan here:
Interview with Dan Dhuyvetter, Ridley Block Operations

View and download photos from the event here: 2016 ONE: The Alltech Ideas Conference Photo Album

Ag Groups, Animal Agriculture, Animal Health, Audio, Beef, Forage

The Power of the One Ford Plan

Lizzy Schultz

one-alltech-16-243-edited Alan Mulally, former president and CEO of Ford Motor Company, addressed a packed audience in Rupp Arena at the opening session of ONE: The Alltech Ideas Conference, where he received the 2016 Alltech Medal of Excellence for his ability to build a strong team and create prosperity in a company during a time of economic crisis. With his team focused on the single objective of success, Mulally led the resurrection of Ford’s brand and directed the company’s transformation into the number one automobile brand in the United States.

Through his implementation of the One Ford plan, a compelling vision backed by a comprehensive strategy to deliver profitable growth to the company’s stakeholders, Mulally guided Ford’s survival through the 2008-1010 automobile crisis and led them back to the top.

“Most people believe that if GM and Chrysler had gone into freefall, it would have taken the U.S. into depression worse than 1929,” said Mulally. “Clearly, we needed to develop a better plan for Ford. We came together around Henry Ford’s original vision to open the highways to all mankind.”

Mulally’s new vision for the company redirected energies to a focus on one single goal, and his teamwork-based strategy was showcased in the plan’s slogan: One team, one plan, one goal. His vision centered on the principles of inclusivity and transparency, leadership traits Mulally believes are necessary for a company to find success in tough times.

“We began to succeed when our entire team became committed to turning our challenges into prosperity.” he said. “Inclusion is one of the most important traits a leader can possess, because working together always works.”

View and download photos from the event here:2016 ONE: The Alltech Ideas Conference Photo Album

Ag Groups, Alltech, Marketing

Mary Hagan Joins NCGA

Chuck Zimmerman

Mary HaganWe welcome Mary Hagan who has been hired as the new Vice President of Communications for the National Corn Growers Association.

“Mary has over 20 years of experience developing and implementing complex communication strategies with high profile agriculture and consumer products companies,” said NCGA Chief Executive Officer Chris Novak. “She excels at collaboratively leading teams in creating communications that drive strategic priorities, moving the needle to positively influence both perceptions and actions. We’re excited to have her as a part of our team.”

Hagan most recently worked as a Managing Director of Osborn Barr, an agriculture-focused ad agency. While there, she was responsible for all communications, including advertising, media, digital marketing, public and media relations, for clients including Michelin, Merck Animal Health, Monsanto and others. Previously, Hagan was a Senior Vice President with the Leo Burnett ad agency in Chicago, where she had various roles in media and account service.

Ag Groups, Corn, NCGA

Miss America Visits First Peas to the Table Winner

Kelly Marshall

Peas_twitter2Congratulations to Carrie Smith’s third-grade class for winning the American Farm Bureau Foundation for Agriculture’s First Peas to the Table Contest.  The third graders from Cason Lane Academy in Murfreesboro, Tennessee will soon be receiving their grand prize– a visit from Miss America 2016, Betty Cantrell.

Miss Cantrell joined the Foundation in launching the First Peas to the Table Contest back in February.  The national competition encourages children in kindergarten through fifth grades to plant, raise and harvest peas.

Student teams competed to grow the greatest amount of peas (measured in cups) using no more than 20 pea seeds during the official contest period, March 1 – May 16. Smith’s class harvested 2 cups of peas, as did Sophie Walsky’s Elbert County 4-H Cloverbuds in Elberton, Georgia. The tie between the two teams was broken with a random drawing, after which the Tennessee school was declared the winner.

Thirty-one schools submitted pea measurements, although even more schools participated. Some schools’ peas were not ready to harvest at the end of the contest.

“Getting their hands dirty is the best way for children to learn! We are excited that through this contest, we were able to provide a fun, hands-on learning opportunity for students across the country,” said Julie Tesch, executive director of the Foundation said.  “I’m confident that students will enjoy hearing from Miss America 2016 Betty Cantrell about her platform of ‘Healthy Children, Strong America,’ which encourages children to make healthy choices and stay physically active,”

The contests was inspired by the Foundation’s latest Book of the Year.  “First Peas to the Table,” by Susan Grigsby helps students understand the importance of healthy food as well as the science of how plants grow.  The foundation encourages educators to find local farmers and ranchers through the county Farm Bureau office to continue this learning by speaking in the classroom.

AFBF, Ag Groups, Education

The Alltech Idea Man

Jamie Johansen

one-alltech-16-229-editedThe idea man himself took time out of his busy schedule to talk about what separates ONE: The Alltech Ideas Conference from the many successful symposiums they have held in the past. Dr. Pearse Lyons and his team are always setting the bar a notch higher and seeking something different.

“There is a growing hunger for information in a palatable fashion. There is growing hunger for relevant information. And that is what the ONE is really all about. If you walk out of here with one new idea, if you walk about of here with one new acquaintance it is worth it.”

In 1980 Dr. Lyons said the first slogan Alltech adopted was “marketing through education.” That concept continues to be the driving force behind their success. He said the goal is simple: educate them and then when they go back and use what they have learned, they will think about Alltech.

Alltech doesn’t sweep challenges under the rug. They not only talk about them, they find solutions. Listen to my complete interview with Dr. Lyons to learn about the big challenges hindering growth in the production of animal agriculture and what the future of Alltech looks like to him. Interview with Dr. Pearse Lyons, Alltech Founder

View and download photos from the event here: 2016 ONE: The Alltech Ideas Conference Photo Album

Agribusiness, Alltech, Audio