ZimmCast on GrainXchange and Supporting Checkoffs

Chuck Zimmerman

In this week’s program you’ll get to hear the lates episode of the GROWMARK Podcast. GROWMARK has been a long term sponsor of the ZimmCast and we thought we’d feature one of their own podcasts. You can subscribe to the podcast in iTunes and Google Play.

Additionally, I talk with Rob McLelland and Heidi Nelson of FLM Harvest about their new initiative called Ultimate Collaboration.  Here’s more:

A new initiative aims to spark the ultimate expression of cooperation among agricultural leaders in support of producer-funded checkoffs. Ultimate Collaboration will raise awareness of the positive impact checkoffs have on food and rural communities, and serve as a resource to farmers, program stakeholders, the general public and public officials.

“Difficult economic circumstances facing farmers and ranchers heighten the importance of farmer-funded research and promotions that help farmers achieve common goals,” says Rob McClelland, CEO of FLM Harvest, a strategic consulting, marketing and communications agency spearheading the effort. “Ultimate Collaboration works to remind farmers, program stakeholders and the public that checkoff funds do not come from taxes but rather cooperatively from farmers.”

FLM Harvest is seeking support from other ag businesses and agencies to start a grassroots movement.

Listen to the ZimmCast here: ZimmCast 576 - Ultimate Collaboration

Subscribe to the ZimmCast podcast here. Use this url in iTunes or your favorite news reader program/app.

The ZimmCast

sponsored by
The ZimmCast podcast is sponsored by GROWMARK
Locally owned, globally strong.
Agencies, Audio, FLM Harvest, GROWMARK, Podcasts, ZimmCast

Generations of Farmers Mutual Hail

Cindy Zimmerman

As a mutual company, Farmers Mutual Hail is owned by its farmer policyholders, and the company has been run by the same family for 125 years.

Seeing a need for mutual insurance against hail, W.A. Rutledge organized The Farmers Mutual Hail Insurance Association in 1893, and his great-grandson Ron Rutledge is CEO today, but many other company employees also go back generations.

“My father and grandfather were both presidents of the company and my great-great grandfather started the company,” said Debbie Ladehoff, FMH Vice President of Human Resources. “The entire Rutledge family is very proud to be continuing the family legacy.”

Ladehoff says there are a number of families that have been with FMH for generations. “The company was founded on the premise of farmers and neighbors coming together to support each other during the hard times,” she said.

Farmers Mutual Hail 125th anniversary virtual newsroom

FMH Executive VP of Property and Casualty Patrick Faga says his family has also been part of the FMH family for generations. “FMH’s 125th anniversary is also testament to the success and staying power of the American mutual insurance model that the Rutledge family embraced and adopted when they founded the company,” said Faga.

FMH district sales manager Chock Hefner grew up with the company. “Both my dad and my grandfather worked for Farmers Mutual Hail, so I’m the third generation in my family to be working with this company,” Hefner said. “I grew up going out and adjusting wheat fields.”

Listen to interviews with Ladehoff, Faga, and Hefner:
Interview with Debbie Ladehoff, Farmers Mutual Hail Interview with Patrick Faga, Farmers Mutual Hail EVP - Property and Casualty Interview with Chock Hefner, Farmers Mutual Hail sales manager

FMH 125th Anniversary Photo Album

Audio, Crop Insurance

FMC Introduces New Tool to Combat Resistant Weeds

Jamie Johansen

FMC Agricultural Solutions introduces a new tool to combat resistant weeds, Authority® Supreme herbicide. And just in time for the 2018 growing season. The U.S. EPA and Canadian Pest Management Regulatory Agency have granted registration in soybeans, sunflowers and dry field peas.

Authority Supreme herbicide provides two effective sites of action to combat some of the toughest resistant weeds. The combination of a best-in-class Group 14 PPO herbicide with the newest Group 15 herbicide molecule enables long-lasting residual control of small-seeded broadleaf weeds and grasses. The new herbicide is effective against ALS, triazine, HPPD, ESPS (glyphosate) and PPO herbicide resistant weed biotypes.

It controls a wide spectrum of weeds including waterhemp, Palmer amaranth, pigweed, nightshade, lambsquarters, kochia, morningglories, smartweed, foxtail, barnyard grass and fall panicum.

We caught up with Brent Neuberger, senior technical service manager for FMC at the recent Commodity Classic and he said, “Whether growers already have resistant weeds or they are trying to avoid the development of resistant weeds, the best strategy is to start clean and stay clean. With multiple sites of action and excellent residual activity, Authority Supreme® herbicide reduces selection pressure and creates a window for timely postemergence treatments.”

Listen to Chuck’s complete interview with Brent here: Interview with Brent Neuburger, FMC

We were also able to learn more about the capabilities of the Authority Supreme herbicide during the Mid-South Farm & Gin Show. Matt Wiggins, technical services manager, FMC, said Tennessee is beginning to see resistance on grasses and this would be a perfect product in that fight.

“Just like all residual herbicides, we are going to need a good half inch of rain to get this product activated. It is going to be a very good, consistent and strong performer,” said Wiggins. He added that growers at the show are excited about these active ingredients and what it can offer them.

Listen to my complete interview with Matt here: Interview with Matt Wiggins, FMC

View and download photos from the event here: 2018 Farm & Gin Show Photo Album

View and download photos from the event here: 2018 Commodity Classic Photo Album

Coverage of the Mid-South Farm & Gin Show is sponsored by
Coverage of the Mid-South Farm & Gin Show is sponsored by FMC
Agribusiness, AgWired Precision, Audio, Commodity Classic, Farm & Gin Show, FMC, Herbicide

Zimfo Bytes 3/9

Carrie Muehling

  • National Farmers Union presented Matt Birgen, Sue Carlson and Janet Nelson with the Meritorious Service Award at the organization’s 116th Anniversary Convention. Birgen, Carlson and Nelson were selected for their outstanding leadership and service to family agriculture and to Farmers Union over the course of their lifetimes.
  • At the Farm Foundation Forum on Tuesday, March 20, university leaders will explore how challenges and the options used to address them may shape the future of education in food and agriculture. The Forum will begin at 9 a.m. EDT in the Holeman Lounge at the National Press Club, 529 14th Street NW, Washington, D.C. A free live audiocast will also be available.
  • See China and get a greater understanding of the country’s agricultural sector! The National Association of Farm Broadcasting’s Farm Broadcasters and Friends trip to China is scheduled for June 21-July 4, 2018. Contact NAFB Executive Director Tom Brand at tom@nafb.com or (816) 431-4032 to add your name to the list and get additional information.
  • McKenna Nielsen, of Audubon, Iowa, received the 2018-19 Soy Scholarship award, sponsored by BASF and the American Soybean Association. The scholarship is a $5,000 award presented to an exceptional high school senior who excels in both academics and in leadership roles, and plans to pursue a degree in an agriculture-related field at an accredited college or university.
  • March is National Peanut Month! The Georgia peanut industry plans to celebrate by hosting the 2018 Georgia PB&J Day at the Georgia State Capitol in Atlanta, Georgia, and donating 10,080 jars of peanut butter to the Atlanta Community Food Bank. The event kicks off Monday morning March 12, 2018, and will be held in the south wing of the Capitol from 9:00 a.m. until 12:00 p.m.
  • On April 10-11, 2018, Farm Foundation and USDA’s Economic Research Service will bring together applied researchers and rural infrastructure stakeholders to examine the impact of rural infrastructure investments on economic activity and policy-related research findings. The workshop will be at the National Press Club, with sessions planned 8:30 a.m. to 5 p.m. on Tuesday, April 10, and 8:30 a.m. to noon on Wednesday, April 11. For registration information, click here.
  • After 134 years of its annual convention each June, the American Seed Trade Association has taken a bold step in 2018. Registration is now open for the inaugural Policy & Leadership Development Conference.
Zimfo Bytes

Transparency Key for Ag Data

Carrie Muehling

As more and more equipment will gather information for its farmer customers, John Deere is taking that data and the questions about privacy that go along with it very seriously.

“Data is becoming increasingly important for our customers. If you look over the past five years, data has really become a prominent part of the conversation, because customers understand how it can be utilized to make their operation better,” said Matt Olsen, product marketing manager for precision agriculture.

Olsen said the company recognizes that with the transfer of information comes privacy concerns for farmers. John Deere is working to maintain integrity through this age of information in a number of ways, including recent certification as an American Farm Bureau Ag Data Transparent company. The certification allows customers to better understand how their data is being used by the provider.

Listen to Jamie’s interview with Matt here: Interview with Matt Olsen, John Deere

John Deere at 2018 Commodity Classic Photo Album

Commodity Classic coverage made possible by
Commodity Classic coverage made possible by FMCCommodity Classic coverage made possible by John Deere
AgWired Precision, Audio, Commodity Classic, data, Equipment, John Deere

Rest in Peace Dr. Pearse Lyons

Chuck Zimmerman

Right now I am saddened and in shock after learning of the passing of Dr. Pearse Lyons, Alltech. There is so much I can say about this man and what he meant to me personally. I considered him a friend, teacher and supporter.

Some thoughts that come to mind include:

I’ve met many successful people but Pearse has to be one of the best entrepreneurial salesmen I ever met. Pearse always took time to visit with me even when I knew his schedule was tight and other people were waiting. He had a fantastic memory for details and would ask me about my family and business and offer suggestions if I asked him. He always seemed to be looking beyond the current moment but that moment was also very important to him. He was genuine and I believed what he said and meant and that he did too.

He was a perfectionist (which could annoy people in the hall outside of the general session at his symposium who were waiting to get in while he perfected the program). He enjoyed good whiskey, beer and bourbon so he bought a brewery and built a distillery. He was a leader with endless energy. He had a great sense of humor and could sing better than I ever could or will. He taught me that good marketing was done through education.

Several years ago I sat down with Pearse for my favorite interview with him during which we talk about his 30 years of building a company one of the finest company customer events I’ve ever attended. Perhaps you will enjoy hearing it today: ZimmCast with Dr. Pearse Lyons

You can learn more about the life of Dr. Pearse Lyons, including arrangements, in this page put together by his company, Alltech.

I have taken lots of photos of Dr. Lyons, along with Jamie and Cindy too. You can find many of them in our Alltech event albums online here.

Alltech, Audio

DowDuPont™ Ag Division to Become Corteva Agriscience™

Cindy Zimmerman

The Agriculture Division of DowDuPont™ will someday become a stand-alone company under restructuring and the name was revealed during last week’s Commodity Classic to be Corteva Agriscience™ (kohr-‘teh-vah), which is derived from a combination of words meaning “heart” and “nature.”

Vice President of Public Policy and Chief Sustainability Officer Krysta Harden said during the general session that it took months to come up with the name. “We wanted a name that means something,” she said. “So the name means heart of the earth, or heart of nature.”

The division will be called Corteva – the ag division of DowDuPont until the intended company is spun-off, which is expected to happen by June 1, 2019.

Listen to Harden’s comments here:
Krysta Harden, Corteva, at Commodity Classic

2018 Commodity Classic Photo Album

Commodity Classic coverage made possible by
Commodity Classic coverage made possible by FMCCommodity Classic coverage made possible by John Deere
AgWired Precision, Audio, Commodity Classic

FMC Expands Portfolio & In Hiring Mode

Jamie Johansen

No doubt the FMC team is excited about the aquciaiton of the DuPont product line. Strong brands were brought over in insecticies, fungicides and herbicides. FMC Regional Business Manager, Chris Reats, shared more on the growth of the FMC portfolio at the recent Mid-South Farm & Gin Show.

“It’s been a great transition. We just got into this last November and we are through the hard parts. Here in March 2018, we feel like we are a long way along the way. We have a really great company this year,” Reats said.

As the business side of FMC expands, so do options for growers. “We hope it will be a positive thing they will experience. Traditionally, FMC has been a pretty lean company as far as representation. This new acquisition has allowed us to be right staffed. We have more people in the geographies to help us serve. You will see more of us in the field. The people we have brought on are super and we are actually in a hiring mode,” Reats said.

Learn more about the growing FMC portfolio and expansion here: Interview with Chris Reats, FMC

View and download photos from the event here: 2018 Farm & Gin Show Photo Album

Coverage of the Mid-South Farm & Gin Show is sponsored by
Coverage of the Mid-South Farm & Gin Show is sponsored by FMC
Agribusiness, AgWired Precision, Audio, Farm & Gin Show, Farm Shows, FMC

USFRA Launches engAGe App to Help Advocate Online

Jamie Johansen

In in a proactive effort to bring farmers and ranchers into the mainstream conversation about food and ag-related issues, U.S. Farmers & Ranchers Alliance® (USFRA) has launched engAGe – a new app to give farmers, ranchers and advocates a turnkey tool in sharing their story on social media.

This platform allows users to easily stay abreast of current news in agriculture and broadens relevant content to their social media channels with a simple click. It’s easy to download and integrates with social media accounts to strengthen agriculturalists’ voices and share a united message.

“Agriculture has an opportunity to come together and proactively elevate the voices of farmers, ranchers and agriculturalists on social media,” says Brad Greenway, USFRA Chairman and South Dakota diversified crop and animal farmer. “We know through USFRA research that consumers are interested in how their food is grown and raised. It’s our responsibility to take 5-10 minutes a day to join the dialogue on social media and share our story while we’re in the fields and in our barns.”

The news feed within the app allows users to publish stories and posts to their own social media networks. engAGe also encourages farmers, ranchers and advocates to network with others, so if someone has a video, photo, link or story they want to share, it can be posted and distributed to the entire engAGe community.

How to download engAGe:
– To join, search “Dynamic Signal” in either iTunes or Google Play and download the free app.
– Once you download and open the app, enter the engAGe community code: ENGAGE (not case sensitive).
– Once you type in the community code, you will be able to create an engAGe account.
– For further instructions, or to download a manual, visit fooddialogues.com/engAGe

Listen to the audio tutorial and watch the video below with USFRA Digital Marketing Manager Liz Ireland below: engAGe App Tutorial

2018 Commodity Classic Photo Album

<
Commodity Classic coverage made possible by
Commodity Classic coverage made possible by FMCCommodity Classic coverage made possible by John Deere
Ag Groups, AgWired Animal, AgWired Precision, Apps, Audio, Commodity Classic, USFRA

Soybean Leader Hoping to Replace Bill Northey

Cindy Zimmerman

ASA President John Heisdorffer (left) presents Ray Gaesser with the Distinguished Leadership Award. Photo credit: Joe Murphy

Now that Bill Northey is officially heading to his new job at USDA, Iowa soybean farmer Ray Gaesser can now officially get on with his campaign to be the next Iowa Secretary of Agriculture.

Last week at Commodity Classic, the former American Soybean Association (ASA) president from Corning, Iowa received the organization’s Distinguished Leadership Award for his years of service to the industry on the state and national level. Gaesser also participated in a grower perspective panel at the Bayer AgVocacy Forum, where he talked about the importance of advocating for agriculture. “One of the ways is to really share what we’re doing on the farm,” he said. “Folks want to know more about their food and how we grow it.”

Gaesser shared the panel with farmers Kyle Tom of Indiana; Nancy Kavazanjian from Wisconsin; Jacob Wagers, Golden Grain Farms in Colorado; Vince Restucci with R.D. Offutt Company in North Dakota; and Meagan Kaiser, PAL Farm Management LLC, Missouri.

During an interview at the forum, Gaesser talked about why he is running for Iowa agriculture secretary. “I’m really passionate about agriculture, it’s all I’ve ever wanted to do,” said Gaesser. “I just want to be able to give back from all the benefits I’ve had as a farmer for 40 years in Iowa.” Gaesser has been on some 50 trade missions to help promote agricultural exports, which are vitally important for Iowa farmers. “Those relationships that you build are really important in these times when there’s lots of competition.”

Listen to that interview here: Interview with Ray Gaesser, Iowa farmer

Listen to the panel from the Agvocacy forum here: Grower Perspectives Panel

2018 Bayer AgVocacy and Commodity Classic Photo Album

Photos, video, and audio interviews from Bayer at Commodity Classic Bayer sponsor logo

ASA, Audio, Bayer, Commodity Classic, Soybean