Keep your eye on AgriMarketing Pros for information about the NRECA Legislative Conference and NAFB’s Washington Watch program. I’ll be there.
NRECA has hired ZimmComm to produce and distribute Talking News Releases from their conference and Southeast AgNet has us providing their network with some coverage from the NAFB meeting. Both meetings will feature some interesting speakers and topics which we’ll bring to your attention.
Maybe I’ll see you in DC!
In an article on Economist.com today they write about some amazing predictions for online advertising this year. Remember when “banner” ads were just getting started and we kind of laughed about them being “serious” advertising?
The online ad attack
Apr 27th 2005
From The Economist print edition
Online advertising is becoming a serious rival to the traditional sort. Google’s new advertising service could make the internet an even more valuable marketing medium
THIS year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America’s three big television networks, ABC, CBS and NBC, predicts Advertising Age. It will, says the trade magazine, represent a “watershed moment” in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
Excerpt from story online today.
Are you a cattle artist? Know of any? I don’t mean a cow who paints. I mean someone who paints cows, er, I mean pictures of cows or something like that. Anway, read the release for how you can help out the Holstein Foundation.
Holstein Foundation Seeks Contributions to First Art Sale
BRATTLEBORO, Vt., April 26, 2005–The Holstein Foundation is seeking contributions for its first online Art Sale. Artists and admirers of fine art are encouraged to submit original, unique or handcrafted items- such as paintings, ceramics, sculptures or quilts, which relate to dairy cattle.
Submissions will be auctioned online from October 1 – December 1, 2005 on the Foundation’s website, www.holsteinfoundation.com. Additionally, all participants will have the chance to win cash prizes up to $100 in the People’s Choice Contest. From September 1- October 1, 2005, all visitors to the Holstein Foundation website will have the opportunity to vote for their favorite art submissions. Online voting will determine the top three People’s Choice winners in two divisions.
For more information contact Lisa Perrin.
If you’ve wanted to do some creative work to promote lamb, now’s the time to obtain some financial assistance from the American Lamb Board.
The American Lamb Board Announces the 2005 Matching Grant Program
The American Lamb Board is now soliciting 2005 Matching Grant Program proposals. The new application is available at www.americanlamb.com or by calling Rae at (866) 327-5262. According to ALB Chairman Spence Rule, The ALB developed the Matching Grant Program to expand their marketing and promotions activities by creating collaborative partnerships with industry organizations. The projects that have been funded in 2004 have expanded ALBs efforts to educate consumers, retailers and chefs at the local level.
A total of $40,000 is budgeted for 2005 grant funding. The grants require a 1-to-1 cash match from the grant recipient. In-kind contributions are not considered for the matching requirement. Industry organizations are invited to submit proposals that expand or strengthen the market for American Lamb. Creative marketing projects which include a collaborative effort amongst industry organizations and industry sectors are encouraged.
For more information contact Rae Maestas.
You know how trade show booths always have little contests and drawings? Ever wonder who wins? I do. That’s why I had to post this. I actually received a card by mail from Lallemand Animal Nutrition announcing the winners of the Lallemand baskets at the 2005 NCBA in San Antonio (You can still see our posts from the convention through the NCBA Convention category archive).
The winners were:
Kendall Karr of Amarillo, TX
Lynn Gordon of Lincoln, NE
Jerry Bohn of Pratt, KS
Matt McKinney of Minden, NV
Way to go! Wish I could remember what was in the baskets.
The latest Missouri Corn Growers Association Talking News Release lets you know who will receive their annual scholarships. Lucky students!
MISSOURI CORN SCHOLARSHIP WINNERS ANNOUNCED
(JEFFERSON CITY, Mo.)—The Missouri Corn Scholarship Committee is pleased to announce the recipients of the 2005 Missouri Corn Scholarships. Each student will receive a $750 scholarship from the Missouri Corn Growers Association and the Missouri Corn Merchandising Council to help pay for their continuing education.
Winners of the 2005 Missouri Corn Scholarships for graduating high school seniors are:
• Jordan Richner, Buffalo, Mo., to attend Southwest Missouri State University;
• Kyle C. Ferguson, Carrollton, Mo., to major in agriculture business;
• Justin W. Lueck, Alma, Mo., to attend University of Missouri-Columbia;
• Stacy Lynn Craighead, Fulton, Mo., to attend University of Missouri-Columbia.
Winners of the 2005 Missouri Corn Scholarships for college juniors are:
• Todd J. Landewee, Oran, Mo., attending Southeast Missouri State University;
• Jaclyn L. DeWeese, Brunswick, Mo., attending University of Missouri-Columbia.
You can download the complete release here: MO Corn Scholarship Winners
For more information contact Becky Grisham.
The latest Talking News Release from the Missouri Beef Industry Council alerts people to the activities planned at on the Capitol grounds next week.
WHERE’S THE BEEF?
AT THE STATE CAPITOL
ON MAY 3RD
(Columbia, MO) Both two-legged and four-legged members of the Missouri beef cattle industry will be on the South Lawn of the state capitol on Tuesday, May 3 to kick off May Beef Month with Beef Day at the Capitol. The Missouri Beef Industry Council (MBIC) has joined with several other industry groups, including the Missouri Cattlemen’s Association, to put on the fun and educational event, which is open to the public from 10 am until 1:30 pm.
You can download the complete release here: MBIC Beef Day
For more information contact Dawn Thurnau.
I know it’s not real new news but they sent pictures too and doesn’t that make this post more interesting? Besides don’t they look great?
Rhea & Kaiser has been busy adding some new and familiar faces. I’m not going to label the pictures. See if you can figure out which is who.
NAPERVILLE, Ill. – Rhea & Kaiser Marketing Communications is pleased to announce the addition of Lane Kaplan as management supervisor. In this position, Kaplan supervises public relations account staff and sets the strategic tone and direction for the Bayer CropScience corn business. Kaplan works in the agency’s Durham office where she also is responsible for new business development and the firm’s visibility.
NAPERVILLE, Ill. – Rhea & Kaiser Marketing Communications announced today the addition of Deron Johnson as director of agricultural public relations. In this position, Johnson leads a group of 15 public relations professionals serving Rhea & Kaiser’s growing portfolio of agriculture-related clients.
For more information contact Lane Kaplan or Deron Johnson.
Wondering what others are thinking about AgriMarketing Pros? Wonder no more. Here’s a couple of remarks from emails we’ve received this week.
Great seeing you at NAMA. I love what you are working on!!
I went on to NewsGator and signed up. I was unable to figure out how to sign up for ZimmComm. Please let me know what I need to do. Thanks for your assistance. Chuck’s Note: I provided detailed instructions and we now have a happy subscriber!
Thanks for uploading the pix and captions:-)
It has been 10 years since I attended a national NAMA convention. I just finished your Convention Blog Summary, and it was great to see faces I still recognized and read about the activities of the convention. Great Job. Thanks.
Feel free to send us your comments and suggestions. That’s how we keep making this thing better!
The latest Talking News Release from Merial describes the guarantee program for producers using IVOMEC Plus.
Merial Guarantees Cattle Gain with IVOMEC Plus Challenge
Spring Deworming Program a Win-Win Situation for Producers
DULUTH, Ga., April 27, 2005 – Merial has announced a new program that educates cattle producers on the importance of spring deworming. The IVOMEC Plus Challenge gives producers in nine states a firsthand look at the benefits of treating cattle for parasites in the spring.
To be eligible for the IVOMEC Plus Challenge, a producer must treat all cows and calves with IVOMEC Plus before May 31, 2005. In the fall, the producer compares their 2004 weaning weights with 2005 weaning weights. If the difference in weight gain multiplied by the calf price is less than the cost of the treatment, Merial will provide enough IVOMEC Pour-On to treat all their cattle in the fall, according to Dr. James Hawkins, Associate Director of Merial Veterinary Professional Services.
You can download the full release here: Merial IVOMEC Plus Challenge
For more information contact Josh Krenz.
