AgWired

Hello you wine drinkers. You fall into one of six basic groups. Bet you didn’t know that. Constellation Wines has announced the results of Project Genome, one of the largest consumer research projects ever conducted by the wine industry. I want to fall into the “Satisfied Sipper” group and since it’s about time to make supper perhaps I should go get satisfied.

The online study of more than 3,500 premium wine consumers indicates that there is no typical wine consumer; rather, consumers tend to fall into six unique segments, each with its own set of attributes, motivations, preferences and shopping behaviors. The results include fresh insight on premium wine consumers’ drinking and buying habits and on psychological and lifestyle factors. It will have wide-ranging impact on wine sales by retailers and on-premise establishments in areas ranging from packaging, advertising and customer education to grocery displays and restaurant wine lists.

According to the study, conducted by Copernicus Marketing Consulting and Research, Inc., premium wine consumers surveyed fell into six segments: Enthusiast, Image Seeker, Savvy Shopper, Traditionalist, Satisfied Sipper and Overwhelmed.

To figure out which one you are, visit their website to read more about it, including descriptions of each segment.

Speaking of teaming up deals, here’s another one. Pioneer is working together with DFS, Inc. on a grain testing pilot on animal nutrition.

Pioneer Hi-Bred International, Inc., and DFS, Inc., have announced a joint research collaboration to measure levels of digestible energy (DE) in corn grain for animal feed. Pioneer, the world’s largest seed company, and DFS, a leading regional feed manufacturer, will use this information to better manage grain quality variation in the feed production process.

This research effort will use proprietary NIR (near infrared) technology developed by Pioneer which measures grain DE for monogastric animals such as hogs and poultry. By measuring the DE levels of corn grain, DFS will be better able to evaluate and manage the inbound nutritional value of grain, which will result in more efficient feed production process control.

Monsanto is out making it happen as they say. This time teaming up with the Solae Company on a soybean project. I can only “imagine” how big this deal will be!

Monsanto and The Solae Company today announced an agreement to develop and market a new line of soy proteins with improved flavor and solubility. This collaboration combines each company’s unique strengths to bring such a technology to market. “Soy-based products are one of the fastest-growing food industry segments,” said Paul Graham, vice president of new business development for The Solae Company. “This agreement will allow us to offer the best tasting, most soluble soy protein on the market, further reinforcing our commitment to drive innovation in food formulation and taste. It is one of several technologies we’re using to best meet our customers’ needs.”

You know you’ve got the job when they have you send out your own news release! Besides that Andrea has been busy getting the word out for Select Sires.

Select Sires has hired Andrea Myers as sales and marketing communications specialist. In this role Myers will manage the writing and production of Select Sires’ customer newsletter, Selections; coordinate all press releases; and work closely with the sales and marketing team to promote Select Mating Service.

Based in Plain City, Ohio, Select Sires Inc., is North America’s largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America’s best genetics at a reasonable price.