Learfield Communications is getting Creative I see. I still have a few Google news alerts and this morning one of them pointed me to TellTail Signs which wrote about AgWired. This is “Learfield Creative: Crafting Content for the Long Tail.” I’m glad to see a traditional media company branching out into the brave new media world.
What is the “Long Tail” you may well ask. Chris Anderson says it this way “The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.” See the description of Long Tail on Wikipedia.
According to the TellTail Signs, Learfield Creative Services: “enables you to communicate your unique message directly to the audience your most need to reach. It strengthens your relationship with that audience by giving them information they want.” Some of the ways it says they will accomplish this is by: “Direct Communications with Targeted Groups, Custom News Material, Website Material, Event Coverage and Media Relations.” These are certainly components of the new media world which we embrace and have been evangelizing in the agricultural industry. These tools now allow you to reach willing customers or members with creative new content/media/communications options. They’re efficient and cost-effective methods too!
I have no motivation or inspiration to do a year in review so I’m glad that others are taking care of these duties. I guess I think that if anyone wants to know about the year at AgWired they can just scroll down!
No, it’s not a story about hot air balloon riding per se. But hot air balloon riding is what you can do if you go to the 
It’s appointment time again for our U. S. Secretary of Agriculture, Mike Johanns. This time it’s 153 pork producers and 8 importers to the 2006 National Pork Producers Delegate Body. I’m not going to post them all here. If you really want to know who they are though you can see the full list by downloading the release here: 
My friends at 
It’s the best and it sounds like it’s getting better. For all you bloggers and wanna-be’s you need 
This would be me in a rodeo. You can’t get thrown and trampled by a stick. However, I wouldn’t be safe because you can still trip over a stick and fall down and break your neck.
I’m not planning on doing a year in review although it seems like a lot of people are. Take the 
It’s still the Christmas season so you can still enjoy singing a carol or watching someone or something else sing them. Like these 
As if I didn’t have anything else to do but play around with something that I’m guessing is