We had a secret mystery guest here at the convention. He’s Sam Elliott. You have hopefully heard his voice on a beef commercial somewhere, sometime. Sam didn’t prepare a speech. He spoke in a very genuine voice about his past, including his first memory of riding a horse. He spoke about how full circle he feels like his career has come to now be the spokesperson for the beef indusry. You can hear his unforgettable words at the end of his remarks.
You can listen to what Sam had to say here: 
Sam Elliott Speaks (5:22 Min. MP3 File)
If you don’t have the time to listen to Sam for his full remarks, click here to hear him utter his famous words.
If you know you’re going to be entertaining clients a lot then why not buy a brewery? That’s what Alltech did. In their booth they are serving some very fine 
There’s all kinds of activities in the booths this year. The Bayer booth had a very amusing pool shark. He had quite a crowd so I guess he was entertaining.
The Cattle Industry Convention Trade Show got underway this evening. Thank you Allflex for letting me set my bags in your booth for a while.
As you probably know I’m also blogging the Cattle Industry Convention for the Cattlemen’s Beef Board on their 
This is the last trade show setup picture.
The Cattle Indusry Convention Trade Show is still in the setup stage. The big rigs and carpet rollers are working hard to get it all ready.
As the action starts to heat up here at the Cattle Industry Convention the media is rolling in. It was a little lonely here in the media room yesterday but a lot of reporters have arrived and some of them are even working!
One of the main organizers of the Cattlemen’s College here at the Cattle Industry Convention is Tom Woodward, a cattleman from Texas. I interviewed Tom during a break in the session today. He talks about why they chose this venue this year and the importance of the program which is focusing on the low stress handling of cattle.
Today at the Cattle Industry Convention it was time for the Cattlemen’s College. This year it was held (still going on actually) at the National Western Events Center. They decided to have some live demonstrations about cattle handling. I watched the “Use of Stock Doges in a Low-Stress Manner” session. These are some well trained dogs.