If you know you’re going to be entertaining clients a lot then why not buy a brewery? That’s what Alltech did. In their booth they are serving some very fine Kentucky Bourbon Barrel Ale.
I think they’ll be serving again at 3pm tomorrow afternoon. Stop on by.
There’s all kinds of activities in the booths this year. The Bayer booth had a very amusing pool shark. He had quite a crowd so I guess he was entertaining.
I’m going to let you be thejudge.
Here’s a little less than 2 minutes of video from his performance: 
Trade Show Video (.wmv file)
The Cattle Industry Convention Trade Show got underway this evening. Thank you Allflex for letting me set my bags in your booth for a while.
If you’ve never been to the show, it’s a big one. I took a short video clip for you to get a sense of how busy this place is.
Here’s a little less than 2 minutes of video from this evening’s trade show: Trade Show Video (.wmv file)
As you probably know I’m also blogging the Cattle Industry Convention for the Cattlemen’s Beef Board on their Beef Board Meeting Blog. In case you’re wondering how that came about I interviewed Charles Miller, who’s a cattleman from Kentucky and chairman of the Administration Subcommittee.
In my interview with Charles he describes why the CBB decided to blog. You can hear what Charles had to say here: 
Charles Miller Soundbite (MP3 File)
This is the last trade show setup picture.
These folks have some awesome looking hides they’re spreading out.
I’ll have a lot more from the trade show over the next couple days.
The Cattle Indusry Convention Trade Show is still in the setup stage. The big rigs and carpet rollers are working hard to get it all ready.
The trade show kicks off this evening at 5pm with the Wild Wild West Welcome Reception. The guys at the Alltech booth said to stop by for a beer. I think I will.
As the action starts to heat up here at the Cattle Industry Convention the media is rolling in. It was a little lonely here in the media room yesterday but a lot of reporters have arrived and some of them are even working!
This afternoon the trade show will kick start things and we’ll have a lot of press conferences going on the next 2 days, including one with Sec. of Agriculture Johanns.
One of the main organizers of the Cattlemen’s College here at the Cattle Industry Convention is Tom Woodward, a cattleman from Texas. I interviewed Tom during a break in the session today. He talks about why they chose this venue this year and the importance of the program which is focusing on the low stress handling of cattle.
You can listen to my interview with Tom here: Tom Woodward Interview (1.7MB MP3 File)
Today at the Cattle Industry Convention it was time for the Cattlemen’s College. This year it was held (still going on actually) at the National Western Events Center. They decided to have some live demonstrations about cattle handling. I watched the “Use of Stock Doges in a Low-Stress Manner” session. These are some well trained dogs.
You can watch a short video clip of these dogs in action here: Stock Dogs Video (2.4MB WMV File)
The clip is about 2 minutes long.
Let’s take a break for a moment from the Cattle Industry Convention and talk about podcasting. Since I know many of our readers are considering this great new way to communicate there are certainly some considerations. A nice little list of “The 7 Deadly Sins of Commercial Podcasting” can be found on Media Savvy 2.0. They’re really focusing on people who want to commercialize their podcast efforts but I think that a lot of what they say applies to any company that is considering it. They refer to podcasting as “nanocasting.” Here’s just one of the list:
3. Podcasting Like a Broadcaster – Broadcasting is what old school “mass media” networks do. It’s communicating to the largest possible audience while hoping to reach a subset of people who are interested in the content and offerings. Nanocasting is the polar opposite of broadcasting. It’s hyper-targeted media content, aimed at an audience that is narrower, tremendously smaller, but collectively very interested in the programming and the offerings . From Mommycast, to Autoblog, some of the most promising commercial applications of podcasting we’re seeing on the landscape are using the “Nanocasting” model. The first commandment of Nanocasting is to clearly define your audience. Commandment number two is to “hyper-target” them.
I think the key phrase here as it applies to reaching farmers and using farm podcasts is, “hyper-targeted media content, aimed at an audience that is narrower, tremendously smaller, but collectively very interested in the programming and the offerings.” Your creation of online content that a farmer wants and needs and that he/she can take with them wherever they go will not only inform but generate a lot of good will for your company. The amount of farm information delivered by tradtional media outlets continues to decline. Even if you don’t want to create your own podcasts you may want to consider your financial support of those of us who have programs available for sponsorship!
