Davis Named Group Publisher at Meredith

Chuck Zimmerman

Meredith CorporationLot of news from Meredith today. To start with Tom Davis is moving up to group publisher and will oversee all operations of men’s brands like WOOD, Successful Farming and Living the Country Life. In addition Scott Mortimer has been named Successful Farming Publisher.

Another story that just came out courtesy of Marketing Vox is about Meredith’s new video unit to create content surrounding its magazine brands. Although it says there’s no specific plans yet we can speculate on what that would be if applied to the ag brands like Successful Farming couldn’t we? It looks like the interactive income generated by the company is skyrocketing according to a quote from the story on MediaPost, “There is certainly a demand for more advertising inventory as well as more content, and this will give us some more things to sell against,” said Meredith spokesman Art Slusark. As with most media companies, transforming Web sites from promotional platforms to dollar-generating operations is now a priority at Meredith, and the company’s interactive division experienced an 80 percent increase in year-over-year revenues for the first six months of the current fiscal year, Slusark said.”

Things are going well financially for the company too according to a Reuters story that says, “The publisher of Better Homes and Gardens and Ladies Home Journal magazines said in a presentation that it expects earnings for its fiscal third quarter to rise to 80 cents a share from 69 cents a year ago, while its fiscal year 2006 earnings are seen rising to $2.86 a share from $2.50 a year ago.”

Publication

Wonder Who Will Win

Chuck Zimmerman

Our New Holland “Down on the Farm” Classic iPod Keepsake Contest officially ends this evening. We’ll be announcing the winner on National Agriculture Day, March 20 so keep on the lookout and keep your fingers crossed. Thanks to all of you who have entered.

In case you haven’t, you’ve still got 2 hours and 58 minutes according to my clock at the time of this post.

Uncategorized

Zimfo Bites

Chuck Zimmerman

Former Executive Director of the Florida Dept. of Citrus, Dan Gunter, named President & COO of Alico, Inc.

See an Australian farmer talk about biotech.

New District Agronomist for Mycogen Seeds – Art Graves, Northeast District of the United States.

The Pork Board says Americans need help picking the perfect Easter ham.

China is going to scrap it’s National Agriculture Tax on farmers this year.

The American Livestock Connection is offering free classified ads.

Zimfo Bytes

Tasty Biotech at BIO 2006

Chuck Zimmerman

BIOThe big bad BIO is coming up soon in Chicago and we’re seeing lots of notices in advance of the conference. I think I’ve seen at least 10 news releases just in the last couple weeks. BIO is the Biotechnology Industry Organization and they’re expecting about 18,000 to attend this year’s conference in Chicago, April 9 – 12.

They’re really gearing up for the media too. For example, there’s the media brunch, “From Food to Fuel to Fashion: Industrial Biotech Does It All,” which will provide reporters with an opportunity to taste, use, and see products made from microbes and enzymes produced through industrial and environmental biotechnology, as well as learn how industrial biotechnology can enable energy security. Sounds tasty!

I’m planning on attending the conference and seeking sponsors for my coverage which would appear here and on our other blogs like Domestic Fuel and World Dairy Diary. If you are interested please contact me as soon as possible.

Farm Shows

BSE What BSE Cow

Chuck Zimmerman

Harry SiemensMany are wondering where the outcry is about the discovery of the latest BSE cow in the United States. In my opinion, it never was about health, but about markets or the lack there of. When Canada discovered its first BSE-infected cow in May of 2003, the outcry reverberated around the world.
In Canada, many said it would be the death knell for the beef industry. How wrong they were. Do any of you remember when the latest BSE discovery occurred in Canada? I didn’t either. I had to look it up on the World Wide Web. It was back in January 2006, not 2005, or 2004. We have short memories. That goes to prove my point it’s all about the markets, and has very little to do with health.

When I spoke to a Grade 10 Social Studies Class in downtown Winnipeg high school at the height of the BSE hype, those Grade 10’ers figured it out real quick when I told them Canada’s regulatory system, the Canadian beef industry, and North American protocol would take care of the problem. In fact, the preverbal quiet little Johnny in the front seat raised his hand and posed this rhetorical question: “Isn’t this just about the Americans imposing an artificial trade barrier?”

Bingo! I said you’re absolutely right. Once the Americans figured this out, and finally got their rules right for starting the road back to recovery, we jumped back on the path to a North American market, albeit somewhat controlled. This headline on the Dow Jones Wire services sums it up quite nicely: “Restaurant, Food Company Stocks Shrug Off US Mad Cow Find.” The only people that haven’t figured this out yet are the Japanese. They will sooner than later.

Siemens Says

International

Do Aliens Say “Got Milk”

Chuck Zimmerman

Brittlelactica SceneWe already brought you Alien Cow Adbuction, now it’s Brittlelactica: Planet In Need. You can watch episodes once you get into the website. Basically these alien dudes have found the “white wonder tonic” (milk) on a planet called Earth where the supreme one is named “Da Iry,” pronounced Da’ ee-ray.

It’s all part of the California Milk Processor Board’s new advertising campaign. It’s actually pretty much out of this world if you ask me.

They’ve got 5 new television commercials which just got kicked off this week. Watch the one related to the picture here.

Ag Groups

Blog Statistics Second Opinion

Chuck Zimmerman

Performancing MetricsWe’ve got some pretty good website statistics software but I’ve been wanting to compare it with some others. I am tired of waiting to be invited to Google Analytics and thanks to a heads up from our web developer I’m giving Performancing Metrics, a new blog statistics service, a try. I just got tired of being invited to Google Analytics.

I’ve set up all the ZimmComm blogs to be analyzed. I’ll be able to check my site’s metrics from anywhere and make the results public if I want. I can do this now but I think it’s always good to double check things. Kind of like getting a second opinion for a medical condition.

Uncategorized

Blogging From McCormick

Chuck Zimmerman

McCormick Agency GroupThis post is being written during a live presentation with McCormick in Kansas City at their office. We’ve been talking about blogging, podcasting and news release distribution.

Although I’m starting to lose people I’m going to post a picture of who’s left (if they’ll let me).

Update: Picture

Agencies