Mid Missouri Energy Grand Opening Subject of CornTalk

Chuck Zimmerman

Missouri Corn Growers AssociationIn this week’s CornTalk, I interview Ryland Utlaut, President of Mid Missouri Energy. Ryland discusses the ethanol plant’s grand opening which is scheduled for Friday, June 3. He also talks about the event and how important the facility –and ethanol – is for the state of Missouri.

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The podcast file for CornTalk is always available in our “Interviews” sidebar.

Ag Groups, Agribusiness, Audio, Podcasts

Get Your Suit Biopolished

Chuck Zimmerman

American Sheep Industry Association LogoAlthough I live in Missouri, I’m from Florida so I didn’t grow up wearing wool. I came to love it during about 5 months out of the year though after moving here to the great white north. I thought this story was interesting mainly because of the process described in the release. It’s “biopolishing.” At first you might think that means taking a very tiny buffing machine and applying it to some new genetically enhanced micro-organism or something. Not so. Read about it in the release from the American Sheep Industry Association.

ASI ANNOUNCES NEW WOOL PROCESSING METHOD

DENVER, Colo. – Wash and wear wool has been available for many years. Unfortunately, the processes used to achieve washability, while completely successful, require expensive equipment. Recognizing this, the American Sheep Industry Association (ASI) teamed with the U.S. Department of Agriculture’s Eastern Regional Research Center (ERRC) in 2001 to develop a revolutionary new environmentally friendly wool-processing method, called biopolishing, which is now ready for commercial application. This inexpensive process will change the comfort level of wool garments.

ERRC’s Jeanette Cardamone, Ph.D., developed a process to remove the outer-lipid layer from the wool fiber using activated peroxide. Removal of the lipid layer is required for the second part of the process to be successful. In the second step, wool is exposed to a special blend of enzymes that ‘digest’ the now exposed scales on the surface of the wool fiber. The scales on the fiber surface cause wool shrinkage; by removing them, shrinkage is minimized and the resulting garments are now washable. In addition, biopolishing makes wool fabrics brighter, whiter and more easily worn next to the skin.

To date, all of the biopolishing mill trials have been successful at treating knitted or woven fabrics; however, trials are currently under way to determine biopolishing’s success with yarns and loose fibers.

For more information contact Rita Kourlis Samuelson.

Ag Groups

Show Me The Angus Future

Chuck Zimmerman

National Angus Conference LogoI think one of the most interesting things about the announcement for the upcoming National Angus Conference & Tour is the logo. I had to look at it a few minutes to get it. Of course it’s been a long day and I’m tired but I was thinking “Where’s the beef?”. Then I thought it was an old Jimi Hendrix or Santana album cover but finally I can see that it’s someone staring into a crystal ball, duh.

I like it. It’s not “traditional.” It’s creative and stands out from the crowd. Way to go American Angus Association! If I can’t make the tour please send photos and info for me to post!

2005 National Angus Conference & Tour set in Show-Me State

The 2005 National Angus Conference & Tour is set for Sept. 27-29. Hosted by the American Angus Association, and sponsored by Purina Mills LLC, the major partner, and Alpharma Animal Health, this year’s event “Show-Me the Future,” includes a half-day conference and 1 ½ days of tours throughout Missouri.

The Association will conduct “Back to the Basics” seminars on Sept. 27, starting at 1:30 p.m. at the Hilton Kansas City Airport. Registration opens from noon to 5 p.m. The event kicks off with dinner that evening and keynote speaker Tom Field, Colorado State University, and his presentation, “I’ll Show you the Future.” (full release)

For more information contact Shelia Stannard.

Ag Groups

IFAJ Trip Sponsored By Pioneer Hi-Bred

Chuck Zimmerman

IFAJ Logo I haven’t written much about it yet but my trip to Switzerland for the International Federation of Agricultural Journalists is getting closer. I’m working on an interview with the coordinator which will be posted as a ZimmCast.

Pioneer Hi-BredHere’s the good news though. My trip will be sponsored by Pioneer Hi-Bred! This means that you’ll be seeing the Pioneer logo in my posts about the trip. I really appreciate Pioneer’s sponsorship, which will make this trip possible. It’s also a first ever ag blog sponsorship. At least I don’t know of any others.

IFAJ

The Indy Car Excitement Is Building

Chuck Zimmerman

Team Ethanol CarIn just a few days it’ll be time to listen to the roar of the Indy Cars, especially #91, Team Ethanol, driven by Paul Dana. I’ll be there for the media event on Friday and through the weekend for the race! The whole media coordination is being done by the Ethanol Promotion Information Council and their agency, The Integer Group. I can tell you that Tom Slunecka and Joanna Schroeder have been putting in overtime on this one.

Indy 500The big deal is because the Indy Racing League will be converting to ethanol for all its cars by 2007. Next year will be a transition year. I’ll find out a lot more about this on Friday and bring it to you with pictures and audio from Indy 500 weekend.

Ag Groups

Beef Checkoff Continuation Topic of Special MBIC Report

Chuck Zimmerman

MBIC LogoAs I posted earlier, the U. S. Supreme Court decided today to continue the Beef Checkoff. Therefore it was time for a special edition of the Missouri Beef Industry Council Report. I spoke to MBIC Chairman David Dick of Sedalia, MO. David also serves on the Cattlemen’s Beef Board operating committee at the national level.

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The MBIC Report is an AgriMarketing Pros podcast which you can subscribe to in the “Interviews” sidebar.

Ag Groups, Audio, Podcasts

Supreme Court Rules In Favor of Beef Checkoff

Chuck Zimmerman

I know there’s a big sigh of relief at the Cattlemen’s Beef Board and some disappointment at the Livestock Marketing Association but at least the drama is over for now. Although I don’t have a release yet from the Beef Board directly, the National Cattlemen’s Beef Association has already distributed one.

Supreme Court Rules Beef Checkoff Constitutional Cattlemen's Beef Board

DENVER (May 23, 2005) – The U.S. Supreme Court today ruled that the Beef Checkoff Program is constitutional, thus allowing the program’s demand-building efforts to continue. The decision overturns a ruling by the U.S. Court of Appeals for the Eighth Circuit that found the federal Beef Promotion and Research Act in violation of the First Amendment. The checkoff has helped grow consumer demand for beef more than 25 percent since 1998 and has increased the prices that producers receive for their cattle.
“We are elated,” said Jim McAdams, an Adkins, Texas, cattleman and president of the National Cattlemen’s Beef Association (NCBA). “Throughout the lengthy litigation process, we believed in the merits of our case and the merits of the beef checkoff.” He said, “We anticipated a positive decision. This is a victory for all producers who want demand-building efforts in beef safety, nutrition and promotion continued.”

Cattlemen have supported a checkoff assessment since 1922. January 2005 independent research indicates that a significant 73 percent of beef producers support the current $1-per-head beef checkoff program. Upon the Supreme Court’s acceptance of the beef checkoff case in May 2004, an overwhelming 113 state and national beef industry and general agriculture organizations signed a friend-of-the-court amicus brief in support of the beef checkoff. The brief was also signed by attorneys general from 35 states and Puerto Rico and the chairmen of both the U.S. House and Senate Agriculture Committees.

For more information contact Joe Schuele.

Ag Groups

What In The Wild Blue Yonder In This Week’s ZimmCast

Chuck Zimmerman

ZimmCastAlthough I interview Harry Thibedeau with the National Rural Telecommunications Cooperative (NRTC), we talk about Wild Blue, the satellite internet access company that says it will be available by the end of June. It’s a long-anticipated service launch and Harry says NRTC has put in a bunch of money so I know they’re anxious to get it going. Wild Blue is just one more reason why you’ll be seeing high speed access, even in the country! Just think of all the blog reading those new high speed customers will be doing.

Here’s what the Wild Blue website says:

Wild Blue LogoWildBlue offers you high-speed Internet access via satellite to almost every corner of the U.S.! Imagine “always on”, lightning fast connections to the Internet. No more dialing in. No more delays. No more wondering if high-speed Internet will arrive in your town. Get connected the way you’ve always wanted to: fast.

You can listen to the ZimmCast here: ZimmCast

You can always subscribe to the ZimmCast by using the podcast file in our ZimmCast sidebar.

Ag Groups, Audio, Internet, Podcasts, ZimmCast

Time To Fire Up The Barby

Chuck Zimmerman

The latest Talking News Release from the Missouri Beef Industry Council focuses on that essential part of summer loved by those of us who love the smell of smoke. In fact, I just finished a supper with the family that was cooked over hot coals. Later this week, I’ll be smoking a brisket for an end of the week meal!

MEMORIAL DAY
KICKS OFF SUMMER
GRILLING SEASON

(Columbia, MO) Summertime is upon us and that means it’s time to fire up the backyard grill for hamburgers and steaks.

Missouri Beef Industry Council Marketing Director Dawn Thurnau (turn-HOUR) says the end of May marks the beginning of beef grilling season.

“Memorial Day is actually the biggest beef buying day of the year. Lots of people are in their backyards grilling with their family and friends.” (:07) ( mbic-summergrill-thurnau-cut1)

Beef checkoff funded advertising has already started to generate excitement for the summer grilling season with a new campaign that started the beginning of May that stresses the enjoyment of beef on the grill.

The campaign is expected to reach 94 percent of the beef industry’s target audience with messages like the “Why Man Invented Fire” print ad featuring a strip steak over a camp fire.

You can download the complete release here: Summer Grilling

For more information contact Dawn Thurnau.

Ag Groups, Audio

WEBS News Director Wins Zen Micro

Chuck Zimmerman

Last month we asked reporters from our database of U. S. radio stations to provide us with feedback about our Talking News Release service. We did this separately to traditional farm broadcasters as I posted earlier. We told them that if they emailed us with their thoughts they’d be entered into a contest to win a digital audio player (Zen Micro). Today we are happy to announce the winner. He’s Kevin Casey, News/Operations Director for WEBS-AM, Calhoun, GA. Congratulations Kevin!

Kevin Casey

Here’s Kevin’s remarks:

Dear Chuck & Cindy, I think you have a great idea and hope you reap in it’s rewards. As you do expand I would suggest getting clips from various athletes in all sports, I have noticed ESPN has done quite well with there line up of stations. I would also do quick feeds from celebs and maybe offer some kind of entertainment weekly or daily feed. Well that’s my two cents, if it’s worth it! Have a great day and thanks for your offerings.

Kevin Casey

Thanks Kevin. We hope to expand our service beyond agribusiness in the future!

I’ve just started on my series of articles which I’m going to categorize under “Tracking News Releases” which will include remarks from people like Kevin so keep reading.

Media