Ready For NAMA Trade Show Action

Chuck Zimmerman

It didn’t take long but ZimmComm is set up and ready for trade show action here at the 2005 Agri-Marketing Conference & Trade Show.

We’re set up right across from the NAFB booth and at the center of the action. The floor in front of us will contain a display this afternoon of the Best of NAMA award entries. The winners will be announced this evening and we’ll post results when we can.

Immediately following the Best of NAMA ceremony the trade show reception begins so it may be later in the evening before I can get much posted. One of the reasons is not having high speed access at my booth. I just couldn’t justify paying $600 to have it for 2 days. Can you believe that fee?

We’ve got these cute little Weepul guys to give away at our booth, along with some soy crayons that we actually had left over from last year. In addition, anyone I write about or who provides me with information to write about will receive a custom ZimmComm “I’ve been blogged by AgriMarketing Pros” t-shirt.

ZimmComm NAMA Booth

Let us know what you think of our coverage of the NAMA convention!


Search For Agrimarketing

Chuck Zimmerman

Have you ever done a Google search for agrimarketing? You ought to. I just did. I got 36,000 results! Guess who’s number 3?

AgriMarketing Pros!

There’s a lot of others of course.

If you’re a Googler then you know about sponsored results. There’s only one for “agrimarketing” and that’s Broadhead+Co. How about that! Agrimarketing is going to make it into the internet age sooner or later.

It’s the early adopters and innovators who will be there.


2005 Agri-Marketing Conference & Trade Show Underway

Chuck Zimmerman

Let the games begin! Actually, the games began earlier today for the golfers. I wanted to but that extra day and $’s just didn’t work out this year. Maybe next year.

The first stop is always registration.

NAMA Convention Registration

On the way down to registration from my room and back up to feed the blog monster I saw students everywhere. They looked sharp in their matching team shirts. Wish I had that youthful enthusiasm.

The students are here for the annual student chapter marketing competition. I’ll bring you more information about how they’re doing when I find it out, including who wins and who loses.

Tomorrow is set-up day for the trade show. I should have more to share by then.


More On USDA’s MyPyramid Plan

Chuck Zimmerman

I’m sure a lot of people are trying to obtain information from USDA’S website right now. It’s going very s-l-o-w!

Here’s some information from their news release:

WASHINGTON, April 19, 2005 — Agriculture Secretary Mike Johanns today unveiled MyPyramid, a new symbol and interactive food guidance system. “Steps to a Healthier You,” MyPyramid’s central message, supports President Bush’s HealthierUS initiative which is designed to help Americans live longer, better and healthier lives. MyPyramid, which replaces the Food Guide Pyramid introduced in 1992, is part of an overall food guidance system that emphasizes the need for a more individualized approach to improving diet and lifestyle.

For more information contact Ed Loyd (202) 720-4623.

USDA MyPyramid Image

The release goes into extreme detail about this plan. I think it’s pretty complicated and I wonder how the average consumer out there will figure it out. For example, when you look at the MyPyramid image you’ll see bands of color that are supposed to signify different amounts of food types in your diet. Will you “get it” by looking at the image? Will consumers take the time to study this? Why should they?

What do you think of this idea? It’s a huge difference from the guidelines of the past and I think it’s an example of government trying to do too much. Why do we need the government using our tax dollars to tell us what we should or shouldn’t eat anyway?


USDA’s Pyramid Scheme

Chuck Zimmerman

USDA just released it’s new food guidelines. I guess it’s called MyPyramid Plan. It seems to be many pyramids, not just one. Maybe they’re taking political correctness to the extreme? The slogan is “Steps To A Healthier You.”

It looks like you enter your personal information and it creates a food guide pyramid just for you. Sec. Mike Johanns just announced it. His live press conference online is part of a major media rollout. We have high speed internet access but the video stream’s kind of sporadic which also affects the audio. Hopefully they’ll stream a copy of it later.

If you want to know what your pyramid is you can go to the website at MyPyramid.


NAMA Convention Coming Up

Chuck Zimmerman

This is just a quick tease to stay tuned for numerous posts from the 2005 Agri-Marketing Conference & Trade Show.

I’ll be heading that way tomorrow. The ZimmComm, AgriMarketing Pros booth will be set up by tomorrow afternoon when the trade show kicks off with the Trade Show Welcome Lounge.

Later on the Best of NAMA Awards Ceremony will take place. We’ll bring you information about the winners and if all goes well an interview or two.

After the ceremony the official DTN-sponsored Trade Show Reception takes place.

I’ll be there with my computer and some give-aways. If you’re going, make sure you stop by and see a demonstration!


New ZimmCast features interview with Meyocks Group

Chuck Zimmerman

In our ZimmCast this week I interview Doug Jeske, SVP-Account Services, Meyocks Group. I had just completed a presentation with a group of staff members about our Talking News Release service and blogging with a lot of Q & A.

Doug tells us about the Meyocks Group and why they’re looking at blogging as a tool for their clients.

You can listen to the ZimmCast here: ZimmCast

The current edition of ZimmCast is always available in our “Audio Programming” sidebar.

Agencies, Audio, ZimmCast

New NAFB Directory Available

Chuck Zimmerman

The National Association of Farm Broadcasters has their 2005 directory online for your viewing pleasure. A number of significant organizational changes were made in NAFB this past year like the creation of the Management Council, which now has board representation and the re-structuring of the board itself to be smaller. You can see the results of some of those changes in the new directory.

NAFB Directory Cover


Glow-in-the-dark Wine Labels But How’s The Wine

Chuck Zimmerman

Wine is made from grapes, the growing of which can be said to be agriculture, therefore, this is about agrimarketing.

I just saw this release about glow-in-the-dark wine labels and think it’s an interesting idea. It would add a nice visual aura to your wine cellar when the lights are out!

I’m sure there are a lot of wine review sites so I don’t intend to start another one but if I ever get to taste a bottle I’ll let you know what I think.

First Glow-in-the Dark Label Brings Unique Twist to Wine Labeling

Napa Valley, CA, April 17, 2005 — Carneros della Notte winery today announced their debut release, consisting of two pinot noirs vintage 2003 now available at This new producer is created in partnership by three men of diverse backgrounds and is producing ultra-premium pinot noir wines from three different clones and three different rootstocks. The grapes are harvested by hand and exclusively at night while the juice chemistry is more stable. The winery’s name reflects this practice and translates to “Carneros of the Night”. Carneros della Notte is also the first producer to use a glow-in-the-dark wine label to further articulate the winery’s unique approach to pinot noir production.

The premier releases are the Los Carneros Pinot Noir, a 100% Pinot Noir from the Carneros region of Napa and Sonoma Valleys, which retails at $48.00 per bottle, and the Napa Valley DIII Vineyard Pinot Noir, which is produced with grapes grown exclusively from David Harmon’s Carneros-Napa Valley vineyard and is offered at $150.00 per bottle.

Carneros della Notte’s founders are Dave Harmon, a former founder of and past chauffeur to Robert Mondavi and Winemaker Sal Godinez who has been a vintner in the Carneros area for more than twenty years and Darin Applebury, a United Airlines pilot.

For more information, please contact David Harmon, Partner, 707-312-1202.

Carneros Della Norte Label

Here’s the front label of the 2003 D III Vineyard Pinot Noir.


Find Out How To Make Your Town Boom

Chuck Zimmerman

Here’s somebody who’s figured out how to use the internet to market himself. His name’s Jack Schultz and he’s the CEO of Agracel, Inc., which is an industrial development firm, specializing in the agurban market. To find out what an agurban market is you need to read his book, “BoomTown USA.”

I say he’s got this internet thing figured out because there’s the Agracel, Inc. corporate website, then you’ve got the Boomtown USA book website, then you’ve got Jack’s blog, “BoomtownUSA” and you can subscribe to his e-zine “The Agurban.”

That’s a pretty tightly integrated and good looking package if you ask me.

Here’s an excerpt from the last issue of The Agurban:

Turning a one-horse town into a team-driven wagon

And hopefully that wagon is headed forward! Does your community’s economy, it’s very existence, rely on one or two companies wrapped up in the same industry? Have you ever wondered what will we do if XYZ Company closes, leaves, shuts down? But you quickly turn your thoughts elsewhere, before the panic sets in, thinking, “Oh, that could never happen to us, they’ve always been here, they’re not going anywhere.” WRONG! Having an economy that relies heavily on one industry is a scary if not suicidal economic development strategy. You have to diversify.

High Point, NC (pop 90,000) is famous for being the furniture capital of the world. They have two shows/year when they have 80,000 buyers from around the world into the town for a full week. It is estimated to bring in over $1.1 billion and is the largest economic development event in the state each year. In addition to having a furniture cluster in High Point, they also have a fabric cluster and even a photography cluster. They have 14 photo studios and have more studio square footage than ANY other city in the US.

For the rest of the story you’ll have to subscribe or contact Jack Schultz.

Agribusiness, Internet, Publication