Can you say “Lost Opportunity?” I just saw a notice about Best Food Nation, a website created to provide the public with the facts about food and done with the support of 18 organizations which I’ll list later in the post. I guess someone’s not reading AgWired.
Although the website looks nice and is easy to navigate around, it’s static. Once you’ve looked around why would you want to go back? With all the money invested in this effort how about a blog? Why not have blog contributions from all those supporting groups? How about a podcast? Let’s produce a regular program that consumers can subscribe to featuring interviews with all the people quoted in all that static information you can find archived on the site? Let consumers comment on the information. There’s no feedback mechanism. How can the consumer feel involved? The website says “We have always invited public discussion . . .” but I don’t see how the public can “discuss.” I’m afraid that without a mechanism for this on the site the visiting consumer will not feel like their input is welcome.Read More