Okay agrimarketers. Here’s something for you to think about. In today’s new media world, press releases can and should be so much more than they typically are. In fact, press releases should be thought of as information vehicles for essentially everyone (media, customers, members, industry). Here’s a “Social Media Release” template. You can find out all about it on PR SQUARED.
Today’s media person is, or should be, in need of way more than just a few lines of text. We need images, links to websites, audio files (Talking News Release!), video, RSS feeds with updates after the release is sent out, ways to provide feedback. Get the picture? It’s not hard to do. Want to send audio to farm broadcasters? No problem, just email them one of these and have your audio pre-recorded and uploaded for them. Oh, and by the way, why not make that same audio available to farmers? How? Podcast it and post it to your own website and let them find it themselves or use a service that posts it to the web like our AgNewsWire.AgWired.com. You can see the PR SQUARED template in action.
Love it or hate it, what is important is that the banal, unhelpful, cookie-cutter press releases of yore have outlived their pre-Internet usefulness. So, to announce the “Social Media Press Release template” (and to show how it might look in the real world) we also put out what may be the first ever press release to use this next-generation format, via PR Newswire.
If you have trouble figuring out how to set one of these up or what some of the components are, just give me a call and I’ll be happy to fill you in.