It almost seems like today’s cattle producer needs to be part IT professional. I’m guessing that the beef from these animals will be traceable no matter what happens down the road.

Guess what else is cool about Nichols Farm? A blog. That’s right new ag media fans. As long as they keep at it they’ve now got a mechanism to communicate directly with the public and their customers. Very cool guys and I applaud you.

Nichols Farms will enter a new era of beef production November 29, 2006, as Dave Nichols hosts a feeder calf sale at the Creston Livestock Auction, Creston, Iowa. At 1 p.m., buyers will have the chance to purchase 1,000 calves sired by Nichols’ bulls from approximately 20 consigners. Not only will the calves feature superior genetics, but they will be:

Certified through the MERIAL SUREHEALTH Calf Preconditioning Program
Source- and age-verified through the eMerge Process Verified Program (PVP)
DNA-analyzed by the comprehensive IGENITY profile
Electronically identified