Significant Farmer New Media Usage

Chuck Zimmerman

National Association of Farm BroadcastingI was very excited to see the “Selected Media Use By Commercial Producers: A Qualitative Research Summary” report that came in the mail last week. Try to say that title 5 times real fast.

It’s a new NAFB report on the “effectiveness of farm radio.” I guess they gave up on TV a long time ago. Anyway, this is basically research from 12 corn belt states, so it’s not a national survey. Here’s some results that I find fascinating:

1. It says that 26% of farmers with income $40k to $100k use the web as a daily farming information source. That number goes up to 42% for farmers with income of $250K+. Wow. That has got to be eye opening to some people who are looking for some real numbers about the whole farmer use of the internet concept.

2. Here’s one I like. It says that 4.3% of farmers in the $250k category download to an iPod or media player and that another 9.2% use audio streaming. That’s 13.5 percent of the most desirable farmers for agribusiness. If you don’t think that’s significant, consider that just 2 years ago there were probably no farmers using these new media tools!

3. Here’s the kicker for me. It says that 16.3% of the the $250k+ farmers view blogs. Holy Moly. Most people don’t even know they’re on a blog. If 16.3% actually know that they are you can only imagine how many more are. Even if you look at the “all” category, the number is 12.4%!!

Of course the study shows that farmers listen to farm radio. Of course they do. That is, where they can. New media is making it possible for them to hear and obtain the news and information they need even when the local broadcast outlet no longer carries farm programming.

The report I received says there are now 136 farm broadcasters. That’s a big decline from just a few years ago and that’s sad if you think that they have to depend on radio stations to deliver their programs. New media allows them an avenue to deliver content without that restriction. I’m sure we’ll see more and more of them make the transition. What do you think?

NAFB

Resume Blogging

Chuck Zimmerman

I have suggested to several people looking for a job that they start a blog. So far only 2 people have done so. The first one got a job right away. The second one is my friend John Davis. I hired John to be a farm broadcaster for the Brownfield Network in early 2000. He was an Air Force broadcaster who impressed me and he did a great job. He soon moved to the company’s state news network in Missouri.

He’s now looking for a new gig and is blogging his way along.

Imagine that you’re applying for a job and you call a prospective employer. They say, “Send me a resume.” I think it would be cool to say, “Why don’t you download it from my website.” That’s what John can do. He can also say, “Want to see/listen to some examples of my work?” Instead of making your prospective employer wait for your resume or a “tape” of your work, let them have instant access even while you’re on the phone with them.

I know it would impress me, while showing me that you’ve got some initiative that will set you apart from the pack.

Uncategorized

WILOT Group Announced

Chuck Zimmerman

NAWG LogoIt’s time once again for a new group to go through the WILOT program. That’s the National Association of Wheat Growers leadership program. They just announced the names of the people who will be taking part this year.

These growers include: David Cleavinger of Wildorado, Texas; Jay Cook of Garden City, Kan.; Jeff Newtson of Helix, Ore.; Brent Robertson of Elsie, Neb.; Will Roehm of Great Falls, Mont.; Scott Renfro of Howe, Texas; Royce Schaneman of Lincoln, Neb.; Jeff Tee of Latah, Wash.; Randy Uhrich of Wenatchee, Wash.; Terry Weckerly of Hurdsfield, N.D.

BTW. WILOT stands for Wheat Industry Leaders of Tomorrow.

Ag Groups

Selling That Seed Online

Chuck Zimmerman

SeedSellers.comThe latest news about how USDA is helping push broadband development in rural areas has stoked the fires of a number of people. I’m at the top of that list.

One of the companies I heard from on the topic is SeedSellers.com.

Seedsellers.com offers an efficient way for growers and seed companies to connect with potential customers locally and around the world. Seedsellers.com can become a virtual international seed sales representative for even the smallest producer. Several of our clients are using Seedsellers.com as an alternative to costly e-commerce upgrades to their own sites. And, it is a reasonable advertising opportunity in which a seller only pays when it has worked to bring in new business! We are slowly, but surely, breaking into the scene with a limited start-up budget. Despite our current resources, response to this online tool has been phenomenal. I believe this site will be taking off like gang-busters with the next planting season . . .

To learn more about them feel free to take a tour.

Agribusiness, Internet

USDA Appointments

Chuck Zimmerman

USDASecretary of Agriculture, Mike Johanns, was a busy man this week. Besides the Energy Conference in St. Louis he did a bunch of appointing.

  • Agriculture Secretary Mike Johanns today announced the appointment of two members to serve on the Mushroom Council. Robert (Bob) Crouch, Region 3 representative, Escondido, Calif., is reappointed to the council. Paul L. Frederic, Region 2 representative, Kennett Square, Pa., is a newly appointed member on the council. They will serve three-year terms beginning Jan. 1, 2007, and ending on Dec. 31, 2009.

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Ag Groups, USDA

Covering the President

Cindy Zimmerman

CZ-Bush Covering the visit of President Bush to the Advancing Renewable Energy conference in St. Louis made for an interesting day. It was most amazing to me how incredibly tight security was, especially for the press. The general convention attendees had more freedom than the press. The “local media” were confined to a “pen” – that’s what they called it – and we were not allowed on the floor where the attendees were. The White House press corps had a special “pen” right up front. We were relegated to a riser behind the chairs. What was cool was being able to post live on Domestic Fuel because we did have live, high-speed internet access. My pictures were not great with our little digital Canon, but usable for the web.

The last time I covered a presidential event was when his daddy was in the White House and he addressed the 1992 American Farm Bureau Federation annual meeting in Kansas City. We had just moved to Missouri from Florida to work for Brownfield Network and I hosted a live telecast of the event with Lynn Ketelsen of Linder Farm Network. There was nothing like this type of security there. But, there also was no high speed internet, digital cameras or digital recorders either.

I had the president’s full remarks posted on Domestic Fuel about ten minutes after he finished talking today – probably faster than anyone else did, which is very cool. Is it not amazing how far technology has come in such a short time? It certainly makes me believe that we are capable of making renewable energy the rule rather than the exception in this country within just as short a time period, if not shorter.

Thanks to the Ethanol Promotion and Information Council for sponsoring coverage of the Advancing Renewable Fuels Conference on Domestic Fuel.

Uncategorized

Farm Media at the Renewable Fuels Conference

Cindy Zimmerman

Peter Shinn The Advancing Renewable Energy Conference this week in St. Louis is subtitled “An American Rural Renaissance” and the media here have gotten an eduation in the importance of agriculture to the future energy security of this nation. The farm media here, like Peter Shinn with Brownfield Network, already knew that. It’s been very gratifying to hear so much about agriculture and energy and how this emerging industry will help to revitalize rural America. This has been an awesome event. As I write this, President Bush is addressing the crowd of over 1200 people, talking about using tax dollars on research for renewable energy. More later.

Uncategorized

Latest Podcast From the MGEX

Chuck Zimmerman

MGEXHello from the road. I wanted to bring your attention to the latest edition of the Minneapolis Grain Exchange Monthly USDA Crop Report Commentary. I just recorded it, uploaded it and updated the podcast file before getting back in the car and heading up the highway to Missouri.

What a great way to use the new media tools. Are you doing this yet?

In case you don’t have your iPod yet, you can download the commentary here: Listen To MP3 Minneapolis Grain Exchange Monthly Commentary (7 min MP3)

Or you can listen to the commentary right now:

mgex-10-12-06.mp3

I’ll catch up with you after I get back from this trip.

Agribusiness, Audio, Podcasts

Meet Ambassador Matt

Chuck Zimmerman

Ambassador MattThere’s a new Beef Ambassador in town. He’s Mathew Peebles of Silver Springs, FL. Mathew won the title of 2007 National Beef Ambassador at the annual competition, held Oct. 5-7 in Minneapolis, MN.

Twenty contestants from throughout the country vied for the national title and $5,000 in cash prizes sponsored exclusively by Tyson Foods, Inc. Additionally three educational scholarships totaling $2,250 were given by the American National CattleWomen Foundation, Inc. Peebles received $2,500 cash and a $1,000 college scholarship. Second place went to Amanda Rankin, Caliente, Calif., who received $1,200 and a $750 scholarship. Third-place winner JoAnna Strom, Beresford, SD, received $800 and a $500 scholarship. Christie Molinaro, Pennsylvania, and Londa Johnson, Minnesota, received $250 each as honorable-mention awards.

Peebles is a member of FFA, and the Junior Florida Cattlemen’s Association. He enjoys promoting the beef industry, raising cattle and team roping. Peebles career plans are to become a veterinarian.

Beef

Advancing Renewable Energy in St. Louis

Chuck Zimmerman

REC-Johanns Cindy is in St. Louis this week for the big Renewable Energy Conference which is going to feature THE President. I thought I’d share this post from her on Domestic Fuel:

The US Secretaries of Agriculture and Energy are the hosts of the Advancing Renewable Energy Conference in St. Louis this week. Both addressed the crowd, estimated at upwards of 1500 people, showing the huge interest in renewable energy nationwide.

Both Secretaries talked about the great need for cellulosic ethanol – in fact, just about every speaker today has at least touched on the topic. Secretary Johanns had the pleasure of announcing $17.5 million dollars in biofuels research and development grants, funded jointly by USDA and DOE. “Developing renewable energy is a priority for the Bush administration,” said Johanns. The 17 projects to be funded by this grant money include projects such as development of commercial corn hybrids for cellulosic biomass to ethanol, willow biomass crop management, waste biomass feedstocks for ethanol production, and doubling switchgrass yield by 2020 for cellulosic ethanol.

Johanns took on a few of the arguments of the (mostly ethanol) “naysayers,” starting with the claim that ethanol costs too much to be competitive with oil without subsidies.
“It costs about $1.10 to produce a gallon of ethanol,” said Johanns. “In fact, ethanol will continue to be competitive with gasoline as long as oil prices don’t drop below $30 per barrel.”

Regarding whether we can produce enough corn to meet the demand, Johanns said people who say that, “haven’t met the same farmers I have.” Johanns added that USDA economists estimate that ethanol production “could nearly double in the next five years, without forcing us to choose between corn for food or for fuel,” and he added that research into new varieties, biomass and new technology will make that happen.REC-Bodman

Secretary Bodman noted some of the exciting research the Department of Energy is doing in rapid DNA sequencing and advanced light sources which are making “energy from biomass more promising than any time before.”

Bodman says the goal of the administration is to make cellulosic ethanol cost-competitive by 2012, but that their efforts “are not confined exclusively to cellulosic ethanol. We are also sponsoring promising research on other biofuels from biomass, inlcuding bidiesel, biofuels for aviation, and biologically produced or inspired hydrogen and other fuels from sunlight.”

Listen to a segment of Johanns’ remarks here: Listen To MP3 Johanns (5 min MP3)

Listen to a segment of Johanns’ remarks here: Listen To MP3 Bodman (3 min MP3)

Coverage of the Advancing Renewable Energy Conference sponsored by the Ethanol Promotion and Information Council.

Audio, Ethanol, USDA