I spoke with Travis Dickinson, Vice President of Marketing for Syngenta Crop Protection, at the recent NAFB convention. He was there to talk about their AgriEdge and AgriSure products.
As usual I wanted to talk about how the company is communicating their message to farmer and dealer customers. In particular I asked him about their website strategy and how well that was working: nafb-syngenta-dickinson-soundbite.mp3
Travis says that the company plans to continue to utilize the communications mechanisms available to it and do so more efficiently and effectively. You can download the full interview with Travis here: 
Travis Dickinson Interview (5 min MP3)
Or you can listen here immediately: nafb-syngenta-dickinson.mp3
You can still obtain copies of the 
Here’s a Christmas gift for the serious FFA supporter and anyone who wishes they had made it to the FFA Convention, or even if you did. It’s the 
Last week 
To learn just exactly what I Power is I interviewed agency vice president, Steve Halsey. I was particularly intrigued by his statement, “It is amazing what can be accomplished when you bring the right people to the table, turn off the computers and wireless phones and have a thorough, well-structured and strategic discussion.” A meeting without computers or wireless phones? Sounds like it would be way too productive to me. But that’s the point he says.
Using a proprietary process developed by the agency, I Power helps organizations maximize their return on communications investment by creating concise, credible and audience-relevant messages. Originating from the agency’s media training program, I Power has quickly evolved into a stand-alone service for developing communications strategy. It is currently available to existing clients, as well as other interested parties, on a project basis.
It’s time to start getting into the holiday spirit so I thought I’d offer you some (strange) holiday cheer to perk you up when you get into the office on Monday morning.
Do you have some real estate you’d like to sell? Are you wondering how you’re going to market it? Here’s a place you might want to check on. I don’t know who this is behind it but I’m sure I can find out.
This week I’ll be attending the first 
Although the next two weeks seem very busy, they’re nothing like what the schedule will be like after the holidays. It’s winter meeting time and I’m sure a lot of state organizations are actively meeting. Our annual 
Iowa Corn just picked 
Here’s the newest recording sensation for the serious farm podcaster. The