Those Swiss are at it again this year with another campaign to promote agriculture within their country. They just kicked it off with people like Formula 1 racing champion, Michael Schumacher (pictured) dressing up for posters and ads. I guess they’re supposed to be wearing farmer shirts (edelweiss style) since all of them have the same ones on. Other stars appearing in the campaign include: Stéphane Lambiel – champion ice skater, Stephanie Glaser – stage and film actress, Stephan Eicher – rock n’ roll musician, as well as Noemi Nadelmann – the famous Swiss opera singer.
Once again, well-known personalities could be engaged to declare their faith in native soil, in keeping with the “Swiss farmers welcome you” slogan. Among them is formula 1 world champion Michael Schumacher. At the photo-shooting he emphasized that the quality of the food he consumes is close to his heart. He is convinced that the farm families, thanks to their determination to progress, will grab the future or – as he said it – “give gas”.
The image campaign is intended to instill empathy for the farm families, encourage the purchase of local products and underline the importance of farming for our country. With the participation of these prominent individuals, the Swiss agricultural industry wants to strengthen the dialogue with society. The poster and advertising campaign that has now begun will be complemented by a whole series of further activities: 1st of August brunches on farms, exhibition stands, visits to animal stalls, signposts that attract attention, and school classes on the farms. Also part of this campaign is the Internet website at www.landwirtschaft.ch where one can now see how good one is at designing textiles with edelweiss writing or patterns.
You can see the rest of the posters here.
It’s almost race time for the Indy Racing League. The first one is this Saturday at the 
I’ll probably have some information starting on Friday afternoon. The race isn’t until Sunday evening at 8pm on ESPN2. If you’re watching I’ll wave at you. 
Alpha Zeta will be having a special 50th Biennial Conclave in St. Louis next week. It’s their 
The award winning farm broadcasting farmer from Northwest Missouri, Andrew McCrea has a new CD out. It’s called “The Journey of Lewis and Clark, A guide to the Lewis and Clark expedition.” He’s also a story teller.
Here’s a little “move to Mac” update. After a week or so of using my new Macbook Pro I’m starting to feel comfortable with it. I can’t say that I’ve mastered it quite like my PC but then what’s a week compared to my whole computer life so far?
As if you needed a reason to celebrate today it’s National Biodiesel Day. It is also the birthday of Rudolph Diesel, the inventor of the diesel engine. 
The National Biodiesel Board points out the increased demand for biodiesel today as the fruition of Diesel’s vision:
It’s hard to believe 
Last week I got to 
I’ve been asked more than a few times what news feeds I subscribe to. I actually change them periodically although some of them have remained the same for quite a while now. One way to share your news subscriptions is with an OPML file.
My buddy Leon The Milkman has