Listen To Food Podcast Slowly

Chuck Zimmerman

Whole Foods MarketHere’s a podcast you might want to add to your iTunes/iPod about food. It’s the Whole Foods Market Podcast. They’re “Exploring the world of natural and organic foods…one podcast at a time.” I haven’t listened to this episode yet but it sounds worthwhile. I like the idea of slowing down, especially when it comes to food. In any event, here’s another example of how to apply podcasting to reach a consuming audience. How many of our commodity checkoff groups are doing this??

Whole Foods Market, the world’s leading natural and organic foods supermarket, today debuts an exclusive in-depth interview with Carlo Petrini, founder and driving force behind the Slow Food organization, in a podcast conversation on the Company’s web site (http://www.wholefoodsmarket.com/podcasts). Having Petrini as a guest speaker kicks off a new series of interview-style podcasts for Whole Foods Market focusing on conversations with today’s leading thinkers about food and environmental issues facing our world.

Originally started by Petrini as a protest in response to the opening of a major fast-food restaurant in his native Italy, the Slow Food movement seeks to catalyze a shift toward a sustainable food system, preservation of regional food traditions, and a rediscovery of the pleasures of the table and a more harmonious rhythm of life. A passionate spokesperson and writer on how food can connect us to the earth and each other, he was recently included in Time magazine’s list of “European Heroes” as one of today’s great innovators.

“We are thrilled to kick off our new interview-style podcasts with such an inspirational food revolutionary,” said Paige Brady, podcast host and social media director at Whole Foods Market. “Carlo Petrini has changed the way many people — from foodies to farmers — think about eating. The central principles he lays out for us to take back control of our food, which revolve around quality, environmentally sustainable production and social justice, are very much in line with the mission our company was founded on more than 25 years ago.”

If you’re not equipped yet you can download this episode here (mp3 file).

Audio, Food, Podcasts

New Self-Propelled Sprayers From John Deere

Laura McNamara

4930 Self-Propelled SprayerJohn Deere is calling the new 30 Series Self-Propelled Sprayers its new line-up of intelligent-application equipment. The 4730, 4830 and 4930 Series Self-Propelled Sprayers set new standards for John Deere in sprayer performance, versatility and productivity. The company says its new line of sprayers is also supported by John Deere Commercial Application Dealers (CAD) and the Application Support Dealer (ASD) network.

“We’ve put together a complete family of self-propelled sprayers to meet the productivity demands of all markets, from growers to commercial applicators,” says Craig Weynand, product marketing manager, John Deere Des Moines Works. “And all the sprayers are loaded with integrated performance-enhancing technology which includes precision guidance, mapping and variable rate software. These machines truly are the most efficient sprayers ever built by John Deere.”

The 4730 Sprayer, rated at 245 horsepower, leads the line-up by delivering 20 more horsepower than the previous model to better handle rolling terrain, hillsides, and tough field conditions. It features 800 gallons of solution capacity and a new, factory-installed 100-foot boom, which is designed to lay flat in transport for better visibility and comfort for the operator. The 4730 Sprayer also features an improved front entry for easy access into the temperature-controlled, operator-friendly cab. Read More

Equipment, John Deere

Throw Him A T-Bone For Father’s Day

Laura McNamara

Beef for Father's DayThe Catttleman’s Beef Promotion and Research Board urges consumers to “bring the beef” this Father’s Day. The Board says barbecues have been a Father’s Day tradition since its founding in 1972 when Richard Nixon signed the day into public law. Father’s Day is by nature “a prime time for cookout,” for the Board.

According to the U.S. Census Bureau, more than 74 million Americans participated in a barbecue last year. The census added that it’s “safe to assume” that many of them took place on Father’s Day. In many cases, dad is in charge of his own cookout, which often means burgers and steaks sizzling on the grill.

Although the summer grilling season hasn’t officially arrived, beef sales were up 2 percent in March (compared to 2006), totaling more than $1.4 billion, according to FreshLook Marketing. Following last year’s beef checkoff-funded grilling campaign, total beef dollar and pound sales were up three percent and six percent respectively. Grilling cuts made up 67 percent of beef dollar sales during the 2006 national grilling promotion.

“Father’s Day has been a significant holiday for the beef industry for many years,” said Don Stewart, vice chairman of the Joint Retail Committee. “Checkoff-funded promotional programs such as the Summer Grilling campaign have helped incrementally increase beef sales in the retail channel.”

The checkoff will fund an aggressive 2007 summer grilling campaign, reaching more than 100 million consumers through newspaper inserts and retail partnerships with A.1. ® Steak Sauce and Marinades, Samuel Adams® beer and Sutter Home® wine. A special Father’s Day promotion includes first-time partners, Wisconsin Milk Marketing Board (promoting Wisconsin Cheese) and Edwards® Frozen Pies.

The beef industry has long celebrated the links between Dads, beef and Father’s Day. Fifty-two years ago, the American National CowBelles (now the American National CattleWomen) launched a nationwide Beef for Father’s Day promotion that is still held in many communities across the United States. A signature gift to a new dad was a beef roast, weighing the same as the new baby. One of the group’s early promotional tag lines was, “Keep Pappy Happy with Beef.”

Agribusiness, Beef

FarmPolicy.com Publisher Blogging From Europe

Chuck Zimmerman

Charles Ray and Ursula SoyezFarm Policy blogger Keith Good is really getting into it and doing a great job. I’ve been watching him blog from a European trip he’s on sponsored by the German Marshall Fund (EU Journalism Study Tour).

He’s posting pictures like this one of Ursula Soyez, a Program Officer with the German Marshall Fund of the United States (GMF) and Charles Ray of South Dakota Public Broadcasting on a train from Brussels to Amsterdam.

You can even hear an interview that Ursula produced while they were traveling on the train that includes audio with Keith.

We’re proud of what Keith’s doing. He’s a great example of what you can do with new media tools and a passion for a topic.

Farm Policy, International

Moscow – Hog Industry Revival

Harry Siemens

IMG_3942.jpgHarry Siemens – Jim Long, President, and CEO, Genesus Genetics reports in his weekly hog letter how the hog industry is revitalizing in Russia. He and his Genesus group participated recently in the VIV Moscow trade show.

“It’s an exciting time for the Russian Pork Industry,” says Long. “After twenty years of little or noJim LOng - 1.jpg investment in infrastructure, the levels of capital required to rejuvenate the Russian pork industry is in the billions of dollars.”
He says Russian pork production is beginning to recover in this country of 150 million people, but has to double its capacity to return to the production levels of just 10 to 12 years ago. The Russian government is stepping up with support from low interest loans and the political will for the establishment of swine production. The windfall of $60 oil and high natural gas prices is driving the Russian economy and this is creating a higher personal income. Statistics indicate Russia is one of the leading countries in the world as far as percentage of disposal income spent on meat, approximately 7.5 percent compared with the USA at about 1.5 percent. Read More

International

How About Using More Internet Video

Chuck Zimmerman

The Kelsey GroupI think some of the first people I spoke to about YouTube just laughed and I think they were laughing at me and the whole idea of uploading simple little videos to an internet site that makes them public. Well read on here and see if I’m crazy. The Kelsey Group just released the results of a survey they conducted which says “59 percent of those surveyed claimed to watch online video, and more than half said they engage in some sort of response activity, such as visiting a Web site, going to a physical location or making a purchase.”

So I’m sure that the skeptic out there will say that’s not farmers. Uh, wrong. We don’t know how many farmers but I guarantee you that farmers are included because they’re people and part of the overall population. Besides, if you’re trying to reach non-farmers then I hope you’ll think that this is a new option or channel of communication for your arsenal. How about a video podcast and use YouTube as part of the distribution mechanism? And keep in mind that Apple TV will be able to stream videos from YouTube. Are you keeping up?

According to the report, production companies such as Spot Runner and TurnHere offer to produce and distribute video ads for small businesses at price points that are significantly lower than those of traditional advertising, bringing video advertising within the grasp of many small businesses for the first time. The report reasons that the value of video may be easier to comprehend for many small businesses compared with some forms of online performance-based marketing.

Additional conclusions offered in The Kelsey Group’s online video report include:
— Small-business video advertising can combine the traditional strengths of pull-based directional marketing, the Internet’s targeting capabilities, and the emotional and dramatic power of television. Given the demographics of broadband users, the online audience reached by these ads would also be well-educated, affluent and more likely to engage in pull-based content retrieval.

You can find an executive summary of their white paper on the subject online.

Internet

Healthy Canadian Animals

Chuck Zimmerman

ZimmCast-121 - Healthy Canadian AnimalsAs Canadian Animal Health Institute president says, “Healthy animals make for healthy humans.” You can hear her point of view on that in this week’s program. You can also hear a song from Ric Seaberg called “Hog Line” from the Podsafe Music Network.

Jean Szkotnicki is the president of the CAHI and in my interview with her at their annual meeting she talks about how they market to their members. One of the key ways is through events like their annual meeting where I was on the program to talk about blogging and podcasting. I asked her if she’s ready to start the CAHI blog and she said she would certainly be thinking about it.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 121 (17 min MP3)

Or listen to this week’s ZimmCast right now:

zimmcast121-5-31-07.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.

Ag Groups, Audio, International

Cotton Seed Company Musical Chairs

Chuck Zimmerman

Monsanto It looks like Monsanto’s acquisition of Delta and Pine Land Company is making progress.

Monsanto Company announced today that it has reached an agreement with the U.S. Department of Justice (DOJ) that will allow it to complete its proposed acquisition of Delta and Pine Land Company. Under terms of the agreement, which was filed today in Federal Court in Washington, D.C., Monsanto will be required to divest certain assets including its U.S. branded cotton seed business. Monsanto plans to close its acquisition and resulting divestitures as soon as possible following the required approvals from the court and the DOJ. (Full Release)

This opens the door for another acquisition. This time from Bayer CropScience as they announce their intention to purchase Stoneville Pedigreed Seed Comapny from Monsanto.

Bayer CropScience LogoBayer CropScience announced today that it has entered into an agreement to purchase Stoneville Pedigreed Seed Company, a leading US provider of cotton seeds, from Monsanto Company for a total purchase price of US-$ 310 million (approximately EUR 230 million). The agreement was signed on May 31, 2007. This acquisition is expected to enhance the fast-growing US cotton seed business of Bayer CropScience, currently the second largest cotton seed supplier in North America. The acquisition is subject to the approval of the US competition authorities. (Full Release)

Agribusiness, Cotton

Top Marketers in Equipment Industry Recognized

Laura McNamara

The Association of Equipment Manufacturers has named the winners of its “Measures of Success” marketing awards program. Companies from across the U.S. and Canada comprise the list of winners. AEM’s Publications in Construction and Agriculture issued the awards which recognize excellence in marketing communications for the off-road equipment industry. The annual awards are also meant to stress the significant role marketing communications plays in a company’s business success.

“A special award of excellence goes to the winning entry receiving the highest score overall from the judges. The members of PICA this year voted to have this “platinum” award dedicated to publishing executive John Weatherhead of Associated Construction Publications in recognition of his longtime stewardship of the PICA group. Winning this award was Caterpillar Inc. of Peoria, Illinois with its agency Rhea & Kaiser Communications of Naperville, Illinois for their entry in the product literature category (over $50 million in sales division).

The PICA “Measures of Success” awards program is open to off-road equipment manufacturers and industry service providers. Award categories include magazine ads, product literature, direct mail and press kits, broken out by sales divisions (over/under $50 million). Entries are judged by a panel of business-to-business agencies, industrial marketers, university marketing communications professors and PICA publishers. Press kits are evaluated by PICA industry editors. Judges score the entries independently, and the AEM statistical department tabulates the scores. The number of awards given in each category and division is determined by the judges based on entries received.”

A complete list of winners from the 12 categories can be found on AEM’s Website.

Advertising, Public Relations, Publication

June Marks Season for Farmers Markets

Laura McNamara

CAHI GroupA cooking demonstration, live entertainment and a raffle for various prizes will kick off the summer Farmers Market season. The openning of the 12th season of the USDA Farmers Market will also feature a booth offering nutritional information and food suggestions from the USDA for the home. Deputy Secretary of Agriculture Chuck Conner will officiate the openning Friday, June 1 at 10 a.m.

“Farmers markets benefit both producers and consumers alike, continuing to grow in popularity from the enjoyment of eating fresh, local products directly from the farm,” Conner said.

Each Friday through October 26, from 10 a.m. to 2 p.m., the USDA Farmers Market features fresh fruits and vegetables, baked goods, maple products, fresh-cut flowers from local farms in Pennsylvania, Maryland and Virginia.

There are 4,400 farmers markets nationwide, more than three times as many as the 1,755 estimated in 1994. Estimated sales volume nationwide is $1 billion in 2005 – up from $888 million in 2000. The Agricultural Marketing Service provides a National Directory of Farmers Markets, http://www.ams.usda.gov/farmersmarkets/map.htm.

Agribusiness, Food, USDA