After the big show at the John Deere product launch all the dealers were invited down to the floor and the next room to see all the new equipment up close and personal.
While I was wandering around the floor I met Chris Whitehead, John Deere Manager of Advertising and Marketing Communications. He provided me with an overview of what John Deere has been showing their dealers. Besides dealers he said that they’re also bringing in customers for to see the same demonstrations and product reveal here at the end of the last week of the introduction.
Chris says the product introduction this year is one of their biggest ever and that it focuses on all the customer segments their dealers have.
You can listen to my interview with Chris here: launch-07-whitehead.mp3
AgWired coverage of the John Deere product launch is sponsored by 

The big combines just have that “wow” factor when it comes to a show and this week’s John Deere product introduction was no exception. The marketing manager for combines for John Deere is Seth Crawford. I interviewed him right after the field demonstration portion on combines. The one in this picture is one of their new
Here’s where we got to see new sprayers in action at the John Deere product introduction. We had three presenters including Iowa farm brothers Brent and Lee Madden and Adam Hart. They also talked about how some of the new John Deere precision ag equipment works with these sprayers to more precisely apply product.
Kayla Reynolds works in the
At the John Deere product introduction we got to see some big iron in action. One demo involved this 9630T which has an amazing stability functionality built into it including a new AirCushion walking I-beam suspension system.
The Director of Ag Industry Relations for John Deere is Don Borgman. Here he is getting interviewed by Mike LaPorte,
Dr. Jeff Watts is the associate research fellow, head, Laboratory Sciences, Microbiology Support Laboratory at the Veterinary Medicine Research and Development facility for 
This is a pretty incredible work of art. At least I think I’d call it art. I don’t know about you but I’ve never carved a pumpkin that I’d be willing to enter into a competition.
Here’s a shot of Willie Vogt, editorial director,