Hushon Joins Filament Marketing

Chuck Zimmerman

Josh HushonJosh Hushon has joined Filament Marketing as a marketing executive. He’ll be working on strategic marketing plan implementation.

Hushon most recently spent four and a half years at Hoard’s Dairyman as associate editor. In this role, he coordinated coverage of manure handling, environmental regulations, cow comfort, buildings and equipment, animal welfare and content for the Young Dairymen page. He also led development of the magazine’s annual World Dairy Expo supplement.

Prior to his editor role, Hushon completed internships with Monsanto Dairy Business and ABS Global, and he has worked as a freelance writer for Farmshine Newspaper. Hushon serves the dairy industry as a member of the National Advisory Committee of Dairyfarmingtoday.org and the National 4-H Dairy Conference Planning Committee. He continues to be involved with Brothers Three Brown Swiss, his family’s cattle operation in Quarryville, Pa., which has bred or developed multiple All Americans and National Bell Ringers.

Agencies

New Viewer Software From AutoFarm

Chuck Zimmerman

AutoFarm Viewer Screen ShotAnother company I just didn’t have time to visit with at Commodity Classic is AutoFarm. They’ve got some new products out including software that displays data on precision displays. This is a screen shot of what it looks like.

AutoFarm® announces the upcoming release of AF-Viewer™ II software. Developed by Farm Works Software exclusively for AutoFarm, AF-Viewer II will offer AutoFarm GPS steering customers easy collection and field-to-office transfer of GPS-generated farm management data.

AF-Viewer II software is compatible with virtually all AutoFarm GPS steering systems currently in use: A5 RTK AutoSteer™, DGPS AutoSteer™, RighTrac™, OnTrac™, and ATC, as well as the new FarmPRO™ GPS Steering & Application Control System.

Justin Larouche, AutoFarm Director of Product Management says, “It is AutoFarm’s intent to make our new AF-Viewer II software available to our existing customers at no charge, as long as they register their AutoFarm steering systems with a product serial number. This adds great additional value for our existing customers.”

Another recent announcement was for their new FarmPRO GPS Steering & Application Control System.Read More

Agribusiness, Precision Agriculture

Agriblogging With AAEA

Chuck Zimmerman

Me Doing WebinarHello from ZimmComm World Headquarters in Holts Summit, MO. Right now I’m conducting a webinar along with John Phipps, John’s World, for the American Agricultural Editors Association.

Thanks to Linda Smith, Top Producer, for putting these professional development webinars together. This is just one in a series that the organization is conducting this year.

We’re talking about blogging and how blogs can benefit a publication. We’re also going over some of the ins and outs of feeding the blog monster.

If you didn’t get to participate you may still be able to if the webinar is recorded. I’ll update this post with more information if that’s the case.

In any event, I really enjoy having the opportunity to pass along a little of what I’ve learned from several years of agriblogging and I’m looking forward to hearing John’s thoughts.

ACN

Still More Than a Number at Wyffels Hybrids

Chuck Zimmerman

Wyffels HybridsContinuing the theme of their customers being “more than a number” Wyffels Hybrids was on display at Commodity Classic. With the help of Stewart Doan we got an interview with Kim Jones.

Kim says that the company is unique and independent offering a full range of traits in their hybrids, proprietary genetics packages and personal service. She says that because they service a smaller territory than some of the really big companies they can provide a level of personal service that just plain makes their customers “more than a number” to them.

She says that the company has had its own in-house genetics program for 35 years allowing them to produce unique hybrids that aren’t available anywhere else. She says they also have an agronomist staff to conduct a testing program for all their product lines.

You can listen to Stewart’s interview with Kim here: cc-08-jones.mp3

Agribusiness, Audio, Commodity Classic, Seed

Stoller USA Pushing Yield

Chuck Zimmerman

Stoller USAAt the Commodity Classic Cindy and I couldn’t make it to all the booths that we wanted to so we enlisted the help of Stewart Doan. Stewart did several interviews for us including this one with Dave Redmond, National Sales Manager for Stoller USA. We wanted to find out what was new with this company.

Dave tells Stewart that Stoller is providing growers with a management tool they can apply to their product that will allow the crop to realize its full yield potential. The main product they’re focusing on this year is Bio-Forge. This is a product he says helps plants manage stress from a variety of causes. This allows the plant to yield more. You can learn more about specific crops the product is labeled for as well as application information in the interview.

During this time of good crop prices he says growers are more willing to look at ways to push yield. He noticed at the show that the attitude of growers was very upbeat which he says is helpful for everyone in the industry.

You can listen to Stewart’s interview with Dave here: cc-08-redmond.mp3

Agribusiness, Audio, Commodity Classic

AG Day Essay Contest Winner

Chuck Zimmerman

Ag DayThe winner of the 2008 Ag Day Essay Contest coordinated by the Agriculture Council of America is Katlin Wiest.

ACA called upon seventh- to 12th-grade students nationwide to submit original essays of 450 words about the importance of agriculture in the United States. Under the theme “Agriculture – Bigger Than You Think,” students were encouraged to focus their essays on the broader scope of agriculture, showcasing the diversity of today’s American farms. Though row crops and livestock are still very much a part of the foundation of the industry, agriculture today has multiple touch points in our daily lives and many career opportunities.

Wiest, an eighth-grader at Upper Dauphin Middle School, Lykens, Pa., was named the national winner of the 2008 contest during the Ag Day event held at the USDA Whitten Building Patio. Wiest read her essay to industry representatives, members of Congress, federal agency representatives, media and others at the Celebration of Agriculture dinner in Washington, D.C. The following is an excerpt from her essay: Read More

Ag Groups

AAEA Webinar on Editorial Blogs – Benefit to Publications

Chuck Zimmerman

AAEAJust in case you’ve been putting it off there’s still time to get registered for tomorrow’s AAEA webinar on blogging.

You don’t have to wait for the Agricultural Media Summit to boost your knowledge. The Member Services Committee is offering a one-hour Webinar on editorial blogs – benefit to publications, how to make them valuable to readers, and the ins and outs of blogging. We have lined up two experienced bloggers as presenters – John Phipps of Farm Journal Media and Chuck Zimmerman of ZimmComm. It will take place 1:30 Central Standard Time, Tuesday, March 11; cost, $30.

You don’t have to be a member to participate.

ACN

AgWired Survey Contest Winner

Chuck Zimmerman

AgWired iPod GiveawayI can’t believe all you people who entered our AgWired Survey Contest haven’t been beating me up for not announcing the winner yet. The survey closed on time but with the travel schedule it took a while to get it taken care of (including the ones we ran on our Domestic Fuel and World Dairy Diary sites). But we have drawn the winner.

Congratulations to Jessica Reis with Ag Leader Technology in Ames, IA. Jessica is a regular AgWired reader who I just met by phone when I called to let her know she won. So now she’ll be able to carry the ZimmCast around with her along with all her tunes and other farm podcasts.

I want to thank everyone who participated in our annual survey. It is really helpful and I’ll be sharing the information from it with you shortly.

Agribusiness

Catch An AgBuzz

Chuck Zimmerman

agbuzzWhat do Bret Oelke, George Rehm, Jochum Wiersma and Mark Whitney have in common? They all blog for AgBuzz.com. It’s published by Minnesota Farm Guide in conjunction with the University of Minnesota.

The purpose of AgBuzz is to gain interaction between producers and extension service staff. The benefits of AgBuzz are to everyone, bloggers, readers, and extension services. Comments are a key element in blogs, everyone is welcome to leave their comments, in a tasteful manner.

While you’re at it you might also want to check out what Laura Roti and Cody Wright are doing with the Tri-State Neighbor South Dakota Ag Blogs.

Publication, University

A Binding Way to Find Ag Media

Chuck Zimmerman

ZimmCast-162 - Finding Agricultural MediaThere’s going to be a new publication in the ag communications world coming soon from AGRIpr. It’s going to be the FINDERBINDER Agricultural Media Directory. This morning I had a nice chat with owner Cory Cart. You can listen to our conversation and learn all about it.

Finder Binder Ag Media DirectoryCory is a native of Binger, Okla., and is the marketing and public relations coordinator for the Stillwater Convention and Visitors Bureau and is principal of AGRI Public Relations. He says the initial response to the new directory is extremely positive, perhaps even surprisingly so. He says the directory will be useful for any level of farm or farm targeted company and is being priced to be very affordable. I think it sounds like it will be the most comprehensive directory of its kind. The target is a summer release. You’ll notice that I don’t have a web link here (yet). That’s because the website is in its final stages of development. I’ll update you when that becomes available.

Each FINDERBINDER® Agricultural Media Directory will come with six updating newsletters. Frequently provided with these newsletters are new pages for the directory. These pro vide readers with information on new media or media which have had major changes. Each year the number of changes in the me dia will make past issues obsolete.

The listings include names of editors, advertising managers, media owners, addresses and phone numbers, circulation figures and open rates for print media, public service announcement data for radio and television stations, radio and television talk show and interview format programs, and much more.

Publications, radio and television stations must direct a majority of their efforts toward an agricultural or rural audience to be included. Publications must produce two or more issues a year and newsletter format publications will not be included.

This week’s program ends with music from the Podsafe Music Network. It’s called “Traveling Song” by the Ryan Meyers Band. I picked this song since I’m in the traveling mode. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 162 (34 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast162-3-10-08.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

Audio, Media, Publication, ZimmCast