The 2009 International Poultry Expo is officially underway here in Atlanta at the World Congress Center where about 900 companies representing all aspects of the poultry industry have their products and services on display at the huge trade show. According to IPE, the show is the world’s largest display of technology, equipment, supplies, and services used in the production and processing of poultry and eggs and for those involved in feed manufacturing. All segments of the industry are represented here from feed milling, hatchery, and live production to processing, marketing, and support activities.
The cost of feed and minerals is one of the top concerns for the poultry industry right now – and that is where Novus International hits a home run for producers. I talked with Jim Richards (center), manager of cell biology research for Novus, about one of their all-star products for poultry – MINTREX, which is a highly cost effective source of organic trace minerals designed to optimize productivity and health and is the only mineral product on the market that provides residual methionine for nutritional use.
“We’ve been quite successful in lowering total trace mineral inclusion rates in diets and still see really good performance,” Jim says. “So you can feed less and the animal still does well.”
And if you can cut your mineral inclusion by 50 percent Jim says, “That’s a really good thing, for the producers to save money, a good thing for the environment – it’s a win-win all the way around.”
Listen to that interview here: ipe-09-richards.mp3
You can also download the interview with this link (mp3).
AgWired coverage of International Poultry Expo is sponsored by:
The Beef Board Operating Committee meeting is over and before he went to dinner I caught up with Chairman Dave Bateman.
Here’s the Yard-O-Beef welcoming committee in the Cattle Industry Convention news room. It’s always nice to see the staff here and between chocolate and beef we’re well fed.
“All Star” is the theme for Novus International at the International Poultry Expo in Atlanta this week. There’s a couple of good reasons for that. 
The other reason is that the 2009 Baseball All Star game will be held in St. Louis – which is also the home of Novus International. To drive home that theme, Novus will have a special guest at their expo trade show booth this week – Hall of Famer Lou Brock.
Lunch was on Novus International today at the 
In a relaxed atmosphere, Dr. Tara York with Novus presented some information on the “Synergistic Effects of Nutritional Antioxidants” to about 200 attendees, focusing on vitamin E, selenium, and ethoxyquin (as well as a bunch of other big words that I can’t pronounce or spell!!) Novus is pretty much the world leader when it comes to antioxidants for poultry, with over five decades of basic and applied research, development and manufacturing expertise being utilized to develop, manufacture and support multiple lines of nutritional and health products for the poultry industry.
Welcome to AgWired’s coverage of the International Poultry Expo/International Feed Expo, sponsored by 
This afternoon I got to visit with Bob Callanan and Cassandra Schlef, 
This will be my third time attending this convention, and without a doubt, it is one of my favorites. It’s pretty amazing that Chuck has captured my travels several times over the last three years. I enjoyed a little blast from the past by listening to this interview, “