AgWired

Does your company need justification for creating video for online use? Here’s some interesting information on today’s eMarketer.com.

Every retailer knows the importance of moving product, but online the idea may be taking on a whole new meaning. According to comScore, the number of online shoppers who watched retail videos grew 40% in a single year.

“Once retailers build up the video content on their sites, they will focus on turning their video assets into customer acquisition tools by pushing video to other sites, such as affiliates, social networks and video-sharing destinations,” says Mr. Grau. “Retailers will also place community elements around their videos to make it easy for consumers to upload them to social networks, blogs, bookmarking services or e-mails.”

Jeffrey Grau, is eMarketer senior analyst.

So what are your plans for video this year? You’ll notice that Jeff mentions affiliates, social networks and video-sharing destinations. Can you say YouTube? Why not start there and then post to your website? Just an idea.

I just recently spoke with the Ft. Worth Stock Show and found out that they don’t have internet access availability options for the media. However, they are very aware of the growing need for this and I’m betting it will become available next year. I’m just hoping for good AT&T coverage when I’m there week after next.

But it’s not just the media that venues and conferences should be thinking of. It’s the participants. Even cattlemen need internet access. They can use it in their booths, stalls, on their phones and it can be very helpful in keeping them connected and in running their farm.

At last week’s StollerUSA U.S. Ag Associates Conference they started an experiment in the use of a blog to help provide information and interaction with participants. They also made sure there was access as you can see from this photo they supplied me with.

I think all meeting planners should make internet access a standard item on the list.

Post Update: There is internet access on the site as was just pointed out to me but not available everywhere. I knew this but was told it was not available to the media.