BASF announced today that Headline® fungicide is the first fungicide to have EPA approved Plant Health claims on its label. State approvals are currently pending.
“We believe this is a new precedent for the agricultural community,” said Nevin McDougall, Group Vice President, North America, BASF. “Agriculture must rely on innovative products such as Headline to meet the increasing global demand for food and fuel, in the face of decreasing availability of land. BASF is proud to be a leader in crop protection innovation.”
“For years growers have relied on the outstanding disease control and Plant Health benefits from Headline,” said Rick Chamblee, PhD, Technical Service Manager with BASF. “The research behind this registration underscores the commitment of BASF to helping growers get the most out of every acre by supporting the Plant Health benefits of Headline.”
Headline improves Plant Health by acting on three unique areas of the plant’s growth. These Plant Health benefits are improved growth efficiency, excellent disease control, and enhanced tolerance to stress conditions such as drought, heat, cold temperatures and ozone damage.
“The Plant Health benefits of Headline help plants focus their energy on producing more output,” noted Chamblee. “Over and over again, we see the yield advantage of Headline in a number of key crops.”
Headline is the most researched fungicide on the market, with more than 7,000 farm trials conducted on well over a million acres in the past seven years.

Are these kids cute or what?
From left to right, these adorable ZimmKids are Bayli, Veronica, Luke (our godson), Eli, Mary and Paul Joey. I would give all their ages, but I am not entirely sure about that – let’s just say they range from about 3 to 17.
The NCBA Trade Show kicked off with an opening reception this evening at the Cattle Industry Convention. I’m planning on spending some time there during the next couple days.
It could be, it might be – it was a home run for Novus International’s Jeremy Lutgen and Michael Whitmer, shown here playing an interactive video baseball game during the Novus reception at the International Poultry Expo.
I have been to quite a few trade shows in my time and the
Keeping with the whole baseball theme we have going here, I’m calling
I talked with two guys who know all about this product – Jared Hux of Novus (left) and Todd Willis of Martek.
The activity is picking up here at the Cattle Industry Convention. More media are showing up in the news room and I’ve been doing a little Beef Board Blogging. I think that from a Beef Board perspective the financial outlook is really the main conversation in the hallway and meetings I’ve sat in on so far.
The 2009
The cost of feed and minerals is one of the top concerns for the poultry industry right now – and that is where