The Students’ Perspectives

John Davis

lindseywilliamspic1We’ve heard a lot from the good folks at Novus International as they have been trying to help the Missouri Colleges Fund scholars get a better grasp on the wide variety of jobs available once they graduate from their science and agricultural degree programs. But what about the students? What do they think about what they’re hearing?

Well, they’ve been a tough bunch to keep up with, as they’ve gotten a whirlwind tour of the Novus, Pfizer and Monsanto facilities in the St. Louis area. In between tours of the labs, lunches with the scientists, and discussions about the future of agri-business, I was able to catch some of them and get their impressions about what they’ve seen.

Lindsey Williams, a senior majoring in chemistry with a minor in biology at Central Methodist University in Fayette, Mo., admitted she didn’t know that much about Novus before she went on the tour. But she says she’s learned a lot.

“I think this is a great opportunity… not just for seniors… but also for juniors and sophomores who still aren’t sure what they want to go in to, to see what kind of opportunities are out there for them.”

Williams echoes the sentiment we heard from many of the day’s speakers: you really have to have a passion for your job, especially in the agriculture and science fields. Plus, she is glad to see that there are many different directions someone interested in science can go.

“I was actually surprised at how many different areas you can go into under just one particular company.”

Listen to my entire conversation with Lindsey here: LindsayWilliams1.mp3

2009 Novus International Undergraduate Networking Day Photo Set

Novus International

There is Nothing Impossible in Life

John Davis

odetallahpic1I have to admit, you’d be pretty hard-pressed to find a more optimistic bunch than the folks at Novus International. It’s no wonder they gladly took on this project of taking some of the state’s best and brightest science and agricultural college students around their operations in the St. Louis area, plus setting up tours at nearby Pfizer and Monsanto.

One of the people I think epitomizes that optimism is Nasser Odetallah.

“There is nothing impossible in life. Whatever you thought of as a child can evolve and develop into a real idea, a real life situation.”

If anyone would know about big dreams during humble beginnings, it would be Odetallah. Growing up as a Palestinian in the country of Jordan, there was always livestock around his family… chickens, maybe some goats… to keep them fed. Now, he is Novus’ product manager for enzymes and probiotics, imparting some of his wisdom upon the Missouri Colleges Fund scholars, who have toured the Novus facilities, along with Pfizer and Monsanto operations, to see firsthand what careers in agri-business will be available when they finish their studies.

Odetallah encourages the students to stay optimistic in what seems like shaky economic times.

“I hope they walk away with their heads high and very optimistic and hopeful about life. Forget what we hear about the economy. You can always succeed! Nothing is impossible and everything is achievable.”

If you’d like to get a bit more motivation for yourself, listen to my entire interview with Nasser here: Odetallah1.mp3

2009 Novus International Undergraduate Networking Day Photo Set

Novus International

Students Hear How Motivation Must Start from Within

John Davis

judylamb1Motivation starts from within… while the students who toured the Novus International facilities in suburban St. Louis might have already known that (they are Missouri Colleges Fund scholars, after all), it sure doesn’t hurt to reinforce that point.

Judy Lamb, Novus’ Product Registration Manager, emphasized that motivational drive during her talk with the students. I caught up with her just after she spoke with the students. She hopes they walk away with the knowledge that what they learn in school is just a springboard for the future.

“Once you get into industry, you’ll find your own niche based on the background and skill sets you learned while in college,” she said. Lamb says you need to be that real self-starter. “If you don’t promote yourself, no one else really will. It’s got to come from within.”

The students listening are very concerned about the current economic conditions. Lamb points out that she started out during a downturn in the economy, and patience and persistance, along with a strong work ethic and a willingness to be diversified, are keys to weathering these tough economic times.

Sounds like pretty good advice no matter what the career your looking at.

More of my conversation with Judy is available here: JudyLamb1.mp3

2009 Novus International Undergraduate Networking Day Photo Set

Novus International

Novus to Students: Science is Fun and Can Lead to Great Opportunities

John Davis

vanessastewartStudents on the Novus International Undergraduate Networking Day are getting a great opportunity to see for themselves just how exciting and diverse a career in agriculture and science can be.

During their tour of the Novus facilities in suburban St. Louis, the students heard from many different workers at the agri-business. And some of those workers have worn many different hats during their time at Novus. One such person is Vanessa Stewart, a pet sales specialist who started out on the scientific research end of the company. She’s a great example of what we’ve been hearing during the tour: be flexible and ready to do whatever the next challenge gives you.

“Science is fun and can lead to great opportunities… not necessarily where you think in the beginning.” Stewart said she worked in the lab for six years, gaining a good foundation of knowledge of the products the company offers. She says that foundation has helped her move up into a sales role… one which she would have never imagined when she first started.

“You just need to be adaptable and versatile. And when there’s opportunities, you jump and move forward. That’s what life in general is about for me.”

She stresses that while you can start with a science degree, you never know where life will lead you.

“Whatever you end up doing, get a hold of it and love what you do!”

You can hear more about what Vanessa thinks about taking a long, but interesting, path to career goals here: VanessaStewart1.mp3

2009 Novus International Undergraduate Networking Day Photo Set

Novus International

Novus to Students: YOU Define Your Role

John Davis

arink1Define your role in your job… don’t let your role define you. That’s one of the messages the students participating in the Novus International Undergraduate Networking Day heard as they began their tour of the company’s facilities, plus visiting Pfizer and Monsanto in St. Louis.

Sheena Arink, an analytical chemist with Novus, showed the students, along with some of their professors and mentors, the workings of her area at the agri-business. Making their way through the chemical research area, she pointed out the various labs where important work is done every day. Later, she handed off the group to another researcher at Novus… this time on the biological side of the house so the students could get an overview of the wide variety of research being done.

biolab12I caught up with Sheena after the tour, and she told me that people need to explore all the possibilities for their careers.

“Do as many interships as possible, [so you know what’s out there].” She also emphasized that role-taking is important. “Does your role define you? I tried to get out there that you define your role. If you want to move up or move around or try different things, you need to voice your opinion and let them know you don’t want to be stuck in one area.”

She adds that she did not come from an agricultural background… a city girl who now realizes that there’s more to agriculture than farming or feeding animals.

“I think that being in the lab and seeing people talk that they’ll see there’s different aspects to the whole agricultural world.”

Listen to my entire conversation with Sheena here: sheenaarink1.mp3

2009 Novus International Undergraduate Networking Day Photo Set

Novus International

Touring the Chem and Biology Labs at Novus

John Davis

cacho1After a quick breakfast and introduction to Novus International, the college students from the Novus Undergraduate Networking Day were off to see the chemical and biological labs at Novus’ St. Louis location.

Dr. Joyce Cacho, Chief Sustainability Officer for Novus, told me they’ve put together a program to show the students the application of what they are studying in their classrooms and labs.

“It’s very easy to believe when your in school that’s it’s just about the exams, as opposed to how to apply what I’m learning. However, we’d like to pique their interests in careers they have not thought of and how to apply what they’re learning at the university.”

She adds she’d like to see the students apply what they’re learning to the sustainability aspects of the job. Cacho points out that the Novus building is applying for platinum status in the LEED program… Leadership in Energy and Environmental Design (LEED) Green Building Rating System, a third-party certification program and the nationally accepted benchmark for the design, construction and operation of high performance green buildings.

Cacho says she’s impressed with their ideas and enthusiasm for their studies.

“They’re very hungry to see what they can do with it.” She says that when she asks many of the students what they want to do when they grow up, they very innocently say they don’t know. Cacho says that’s all right, because a tour like this can help fill in some of the blanks for the students as they progress and eventually get into the job market.

“It’s a tremendous opportunity going both ways [for Novus and the students]. We want to be hands-on and involved with our scholarship recipients lives.”

You can hear all of my conversation with Dr. Cacho here: DrCacho1.mp3

2009 Novus International Undergraduate Networking Day Photo Set

Novus International

Missouri Colleges Fund Thankful for Novus’ Support

John Davis

One of the reasons the students on the Novus International Undergraduate Networking Day were able to take this great tour of the St. Louis facilities at Novus, Pfizer and Monsanto was because of the scholarships they received from the Missouri Colleges Fund, a not-for-profit group of 16 small, private Missouri colleges and universities that work together to acquire resources to help educate students in member private liberal-arts colleges and universities. And the Missouri Colleges Fund was able to help pay for these bright students’ educations because of the generous donations of Novus, Pfizer and Monsanto.

backerknight1During the welcome breakfast, President of the Missouri Colleges Fund, Mike Backer, thanked Novus’ VP of Research and Development, Chris Knight, for the company’s continued support of the fund and the students. To show his appreciation, Backer presented Knight with a folder of biographies of each of the students who received money from Novus. As you can see in the picture, Knight was very happy and surprised to receive the folder.

The evening before the event, I talked to Backer, and he told me that Novus is giving these students a unique opportunity to see these operations for themselves.

“Novus is giving more than just money. They’re providing an additional learning experience.”

Backer added that it’s not just the education of the students. The public in general needs to know how important it is to fund the sciences in our institutes of higher learning.

“Anytime we can get the word out there for the colleges fund, for independent schools, and to help promote education, it’s a good thing… good for Novus, good for the colleges, good for our economy.”

I know I posted this before, but just in case you missed it, listen to my entire conversation with Mike here: MikeBacker1.mp3

2009 Novus International Undergraduate Networking Day Photo Set

Novus International

First Stop at the “One-Stop Shop” for Applied Ag & Science

John Davis

Some fortunate college students majoring in science and agricultural degrees have toured some of the leaders in agri-business in St. Louis.

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About a dozen recipients of Missouri Colleges Fund scholarships, funded by Novus International, Pfizer and Monsanto, have gotten the chance to see firsthand how these three companies work… and if they would be the kind of companies they would like to work for in the future. To start of this Novus International Undergraduate Networking Day, the students, along with some professors, parents and mentors, were treated to breakfast before their busy day of activities were to begin.

studentsbreakfast1While everyone was able to get fueled up with some tasty pastries and delicious, nutritious fruit and cereal, Vice President of Research & Development for Novus International, Chris Knight, told the group how his company is a one-stop shop for those looking at an agricultural or science career. And he stressed the point that you don’t have to come from a traditional production agriculture background to be a good fit for a company like Novus.

chrisknight1I caught up with Chris, and he told me that they are looking for innovators and people who have a passion for their work.

“The degree is just the start. But it’s a lifelong experience, especially in the area of science where science and technology constantly changes. You have to have a passion for learning and a passion for seeing your science in action and the impact you can have on a local company and the world in general.”
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You can hear all of my conversation with Chris here: ChrisKnight1.mp3

I’ll have more in just a bit!

2009 Novus International Undergraduate Networking Day Photo Set

Novus International

Use Social Media To Separate Yourself From Competitors

Chuck Zimmerman

Scott McKainThe opening general session keynote speaker at the NAMA convention was Scott McKain, pictured here in front of the flames of ???? (you supply the description). The flames actually made for a very cool stage background and conversation topic throughout the event.

Scott is Vice Chairman, Obsidian Enterprises, author of What Customers REALLY Want and a new book: The Collapse of Distinction. I spoke to him just prior to his session and he says that the most important thing today for any business, including agribusiness, is to “distinguish yourself from the competition.” His talk focused on ways to do this.

For one thing, he says, social media provides a good opportunity to do it. He says you “have to do social media in today’s world. The only other option is failure.” He says we need to be in the lead on social media. He also says that creativity is vital and just pick one point or way you can stand out from your competitors and focus on it.

You can listen to my interview with Scott here: nama-09-mckain.mp3

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

Audio, NAMA

#NAMA Social Media Breakout Session

Chuck Zimmerman

NAMA Social Media PresentersThis morning we had a truly awesome session on social media at the NAMA convention. Here’s me and the panel. Yes, we’re shooting video with a Flip, taking a photo with an iPhone, tweeting via iPhone and pounding on a Mac. I like this picture. Some may ask, “What’s wrong with this picture?” I say nothing. We’re just socializing, interacting and engaging. Included in photo are me on the right and panelists: David Coustan, Vice President, Digital, Edelman Digital, Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems, David Brazeal, General Manager, Learfield Data.

There are more photos from the session in the photo album which is being update as I type. During the session we showed a live feed of all #NAMA tweets via Twitter and there were a bunch. Thanks to everyone who participated. I’m not sure if I have the right number but I think there were at least 165 Twitter posts during the hour of our session this morning using the #NAMA hashtag! Pretty awesome. I’m going to go back through them and do some responding later. We had over 100 people in the session and it’s very possible we had that many more “watching” and participating online. It was a great live example of the impact and how you can use these new tools, especially when promoted ahead of time. I’ve been promoting it along with our panelists and others that I’ve noticed in the online discussion.

Thank you to Brownfield for providing our internet access and to Dave Patterson, John Deere Credit, and the whole planning committee and other session sponsors for helping put this together. I hope we get to do it again.

Cindy and I are taking some “down” time with local family and will be off the grid in rural Georgia for a couple days but we’ve got lots more NAMA to post so don’t think you’ve seen all of the NAMA action here on AgWired yet. Until then . . .

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

NAMA