Novus International is playing a major role in this year’s World Ag Congress because they are a company that is playing a major role in global food and agricultural production.
“Our mission as a company is to support sustainable, industrial animal agriculture,” says executive vice president of marketing and sales Giovanni Gasperoni. He notes that there is a great deal of discussion about “organic” farming under the concept of sustainability. “Organic is not for the mass. You’re not feeding 6.2 billion people by going organic. We need to make sure that the people who want to spend the money for organic are not imposing the rule for the rest of the world.”
John Davis interviewed Gio here at the World Ag Congress yesterday about Novus’ role in sustainability and making food more accessible and affordable for the world. “It’s not by promoting free range chicken or organic chicken,” Gio says. He also talks about some of Novus’ products, Alimet and Santoquin, two livestock feed additives that he says have helped to “change the world” for livestock producers and meat eaters. Santoquin is actually 50 years old and has the distinction of being the first feed additive approved by FDA.
You can listen to John’s interview with Gio here: waf-09-gasperoni.mp3
Flickr Photo Album for World Ag Forum
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The impact of trade on food and agriculture security for the global economy was the topic of the first roundtable discussion on day two of the 2009 World Agricultural Forum World Congress in St. Louis on Tuesday.
This morning I had an interesting Twitter exchange on the subject of bloggers vs. journalists. I don’t see the difference really and I don’t think you can lump people into those categories as if they’re mutually exclusive. I think you’ll find plenty of “journalists” on mainstream media channels without credibility and you’ll also find plenty of blogging “journalists” with plenty of credibility. That exchange became the inspiration for this week’s program which features an interview with Debbie Hildreth who is the 
Here’s Debbie doing one of her many interviews which are winding up as 
Have you heard of or visited 
KIDZONE is going global thanks to new support from Alltech. KIDZONE is an educational resource of 
Dr. Lyons says that he became aware of Agri Aware a few years ago and has supported it locally in Ireland since then. This new level of support is meant to allow the program to become available around the world.
We finished today’s Alltech Symposium out on the farm. You couldn’t have asked for more picture perfect weather which is why I took photos like this one of the buffalo. You can find a lot more in the photo album.
It’s official now. Our good buddy Mark Lambert is a Senior Communications Manager for the 
J.B. Penn, Chief Economist for John Deere, has been recognized for his efforts that have “impacted the lives and livelihood of the world’s population by meeting the growing need for food.”