Who are the Next Generation of Food Producers?

Amanda Nolz

Most ranch kids can trace their heritage back to a long lineage of food producers. In past generations, if a kid’s father were a rancher, he or she would more than likely grow up to be a rancher, as well. Yet, today’s generation may have many ancestors of ranchers in their family trees, but because of the many challenges facing producers today, they often opt to pursue big city careers in favor of returning to production agriculture.

bilde According to the United States Department of Agriculture (USDA), there are two times as many farmers over 65 as under 35 in the United States today. In addition, it is estimated that one-quarter of the nation’s farms will change hands in the next decade. Yet, it’s a rare occasion for a young person to return to production agriculture, which is why a young person like Seth Zilverberg is making the news. Seth is a fellow Limousin breeder, and I recently chatted with him and his mother about his move back to his family’s cattle operation. Here is what his mom, Peg, has to say about young people in production agriculture.

We are so proud of Seth and happy to have him home. I wish there were more young people returning home to production agriculture, and I think it’s so disappointing to know that more often than not, these kids are encouraged to pursue outside opportunities. So many people told Seth he was ‘too smart’ to return home to the farm, and I think that’s the biggest mistake of all.

So, who are the future of food producers? Where is the next generation going? How can we help beginning farmers? What’s your story? Do you come from a farm background? How many generations of agriculturalists are in your family? What are your plans for the future? Inquiring minds want to know?

Food

Shining At The AFBF PR Summit

Chuck Zimmerman

AFBF PR ConferenceThe American Farm Bureau Federation, “Shining at the PR Summit” is underway here in Denver. I’m feeling my miles this morning after 5 days at the CMA Music Festival in Nashville but thank you to the Brown Palace Coffee & Tea Co. for helping out.

I’ll be conducting a session on social media here in just a few minutes. Please feel free to tweet your thoughts on using social media to the PR professionals here from state Farm Bureaus across the country. Just use the #FBPR hashtag. You know what I’m talking about right?

Public Relations

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Alan Quarry, Chairman and CEO of Quarry Integrated Communications, has been appointed Entrepreneur in Residence at Wilfrid Laurier University where he will serve as a resource and advisor to aspiring entrepreneurs within the Laurier School of Business & Economics.
  • The American Agricultural Insurance Company announced the appointment of Janet S. Katz as the company’s new Executive Vice President and Chief Executive Officer, effective July 1, 2009.
  • Wet weather and a delayed planting season in corn is giving broadleaf weeds a head start, taking over fields very quickly across the Corn Belt. The late planting season is also providing corn growers more time to evaluate their weed management program and make the best decisions to manage glyphosate-resistant weeds in their fields.
  • Jon Scholl, President of American Farmland Trust, spoke to agricultural leaders and the press as part of the Farm Foundation’s Forum on “Carbon Policy Options and Implications for Agriculture” in Washington, D.C., where he outlined why he’s “optimistic” on the opportunities for agriculture and refuted the idea that cap & trade legislation will only result in increased costs to agricultural producers.
    Zimfo Bytes

    Bone Collector Competes in Celebrity Tractor Race

    Chuck Zimmerman

    Michael Waddell is the star of Bone Collectors on the Outdoor Channel. He was one of the competitors in the New Holland Celebrity Tractor Race, hosted by Michael Peterson.

    Waddell gave it a valiant effort and hopefully will compete again next year.

    Hunting, New Holland, Video

    Pork Producer Dedicated to Sharing Ag Story

    Amanda Nolz

    It’s certainly not news to anyone in the agriculture industry that livestock producers, especially pork producers, are hurting. According to the National Pork Producers Council, pork producers, who prior to the announcement of the H1N1 “outbreak” were already losing money, have seen losses accelerate to an average of $17.69 on each hog marketed since May 1, 2009. Total losses have escalated to 7.2 million a day.

    greenway-open-houseDespite these many downfalls, pork producers aren’t going to give up without a fight. My neighbor and local pork producer, Brad Greenway, is determined to help producers through media outreach and consumer education, and he wants you to join the fight, too! I had a great chat with Greenway the other day, and he had some advice in serving as an agriculture advocate. Greenway has spoken to over 65 groups, as well as offering an open house at his own facilities. He’s a great resource for all agriculture enthusiasts. Thanks, Brad!

    Farmers count for less than 2% of the population in the United States, said Greenway. That’s why it’s so important for farmers to get out and explain to consumers how food is produced. It’s amazing that no matter where I’m at, in a big city or in a rural community, I always get the same questions. We have to get better at telling our story. With the ballot initiatives in California, Arizona and now Ohio, the animal rights issue is one that we are continually trying to combat. They want to change the way we raise our livestock. By using sound science and sharing our personal stories, we can work on public perception. I’m proud of the way we raise our livestock, and we can’t be afraid to stand up for our industry, even in the local coffee shop.

    Start a good habit today and share the agriculture story with someone new!

    Education, Environment, Livestock

    A Michael Peterson Performance

    Chuck Zimmerman

    I don’t know how many of you have had a chance to see Michael Peterson perform. With his permission I shot a video of him singing one of his biggest hits, “Drink Swear Steal & Lie” at the Hard Rock Cafe in Nashville last night. He was being backed up by the band Stony Run.

    New Holland, Video

    New Holland Celebrity Tractor Race Hosted by Michael Peterson

    Chuck Zimmerman

    Darby LedbetterThe 2009 New Holland Celebrity Tractor Show, hosted by Michael Peterson, has concluded and we have a two time winner!

    He’s Darby Ledbetter, seen here with his wife, being interviewed by Cindy. I think Darby was pretty excited and did a victory lap with the checkered flag. I’ve updated the online photo album for your viewing pleasure. I’ll be posting more over the next couple days since I’m heading off to Denver immediately for the AFBF Public Relations conference. It’s going to be a busy week for AgWired.

    Thank you Gene Hemphill, Dawn Fox, New Holland and Holly and John Fritz, H. B. Fritz & Associates for another fantastic week in country music city.

    2009 CMA Music Festival Photo Album

    You can listen to Cindy interview our race winner here:

    New Holland, Video

    Wynonna Wows CMA Music Festival

    Chuck Zimmerman

    WynonnaIt has been a great day of country music at the CMA Music Festival in Nashville, TN. We got to watch Michael Peterson perform at Hard Rock Cafe before heading over to LP Field for the evening concert.

    Tonight we had a very special performance by Wynonna and then she was joined on stage by her Mom, Naomi. It was a real emotional reunion and there are pictures in the photo album.

    You’ll also find photos from other performers tonight like Trace Adkins.

    2009 CMA Music Festival Photo Album

    Uncategorized

    Novus Products are Old and New, Silver and Gold

    Cindy Zimmerman

    novus scott fleetwoodNovus International is celebrating a couple of significant milestones this year, which reminds me of the old ditty “Make new friends, but keep the old, one is silver and the other gold.” The gold would be Santoquin feed preservative which is celebrating 50 years, and the silver is the 25th anniversary of the company’s Chocolate Bayou, TX Alimet feed supplement plant.

    I interviewed Novus executive director of global marketing and products Scott Fleetwood at World Pork Expo about their portfolio of both new and older products. “We prefer to call them ‘seasoned products’ instead of ‘older products,” Scott says. “They are still as viable and essential to the producer as they were 25 or 50 years ago.”

    “We are moving into different areas, more of functional foods, such as DHA, which is essential for eye, brain and heart health,” said Scott. “We are working with our customers to find ways to include DHA in meat, eggs, milk. We’re trying to help our customers’ customers and help consumers understand what it takes to provide them with affordable, wholesome food.”

    Listen to or download my interview with Scott here:

    Audio, Novus International, World Pork Expo

    CMA Music Festival First Timer

    carly

    Naked CowboyThis year being not only my first CMA Music Festival but also my first time In Nashville, I really didn’t know what to expect. I knew there would be country music stars but was unaware of all the other attractions going on downtown. This festival brings in so many companies with booths and prizes that one day really isn’t enough! There is so much to do from watching the flying dog show to watching street performers like the Naked Cowboy. In addition to the already booming downtown, the festival brings in around 200,000 people to the area over four days! That is amazing.

    Most people come to watch performances throughout the day. Stars perform on many stages around downtown, from the Hard Rock to the waterfront to the main stage at LP Field. Entering LP Field for the first night of performances I could not believe the amount of people in the stands and on the field. I had never seen anything like it and was thrilled to be apart of that. Not only were so many people sweating it out in the stands for their beloved performers but they even toughed it out through the rain delay and stayed to watch til 3 in the morning! Now that is real country music dedication!

    2009 CMA Music Festival Photo Album

    New Holland