Holistic health for horses just got a little better.
Horse and pet nutrition and health products company Arenus of St. Charles, MO recently acquired the intellectual property, technology and product lines of Equilite, Inc.
According to a press release, Equilite provides many all-natural herbal health products that are safe for horses, horse owners and the environment. Ingredients are human grade and made in the US without sugars, fillers or chemical additives.
Arenus acquired Equilite’s three product lines: the Sore No-More® Liniment Product Line, Herbal Supplement line and Botanical Animal® Flower Essence line, totaling 39 individual products. Other Equilite products include bathing, fly control, general health, behavioral training, relaxation, liniment and legs, as well as natural pasture seed.
ARENUS® is owned by Novus Nutrition Brands, LLC (a Novus International company) and is specifically dedicated to improving the health, performance, and longevity of all horses and dogs.
Speaking of NAFB . . . They have announced their 2009 Foundation Scholarship Recipients.
It’s time to book your room and reservation for this year’s National Association of Farm Broadcasting convention. You can hear a message from Greg Akagi about the convention 
Here are a couple of new online resources to get information about food and farming in the United States today. Both are backed by the 
The other site is 
During the recent Ag Media Summit my friends at 
It was very interesting to note that although over 94% expressed high levels of confidence with proposing the use of digital and social media, a high number (39.7%) said their top challenge was “unclear ROI to justify efforts.” So although they like and are comfortable with new media options they aren’t clear how to justify them. I think it’s interesting since these social media mechanisms are so “measurable.” However, there seems to me to be a lingering fear and or distrust of using measurements that don’t include all of a person’s demographic data. As if somehow, the visitors to a blog on agriculture aren’t farmers. Of course, some may not be but on the other hand why would you not think that visitors to a topical blog are involved or at least very interested in the subject?
Looking ahead to the Farm Progress Show, there’s already a lot of activity on the site, including exhibitors. Take Monsanto for example. They’re not only busy but you can follow along since they have several web options.
Jim Evans, 
“One of the things we’ve seen all summer with the economic situation, people have moved away from traditional steaks and those kinds of more expensive product. We’re working with retailers to help them feature those kinds of items. We’re helping consumers understand how to use something like the flatiron were they can still have the steak experience but at a lower cost.”
“A year ago when food prices were increasing and there were food riots around the world, we commissioned a study from three economists at Purdue on what are the real drivers to food prices. They reviewed literature, assessed the global demand for food and what were the driving factors including fuel, petroleum prices, world stocks, supplies of grain and more.”