Peanut butter is one of my favorite foods. I’m also choosy enough to choose Jif. Now Jif has a contest going that will award some college scholarships. So get your peanut butter creativity going.
Adding some creativity to mundane lunch routines could have a huge payoff. Jif Peanut Butter, the trusted peanut butter of choosy Moms, is accepting entries for the Eighth Annual Jif Most Creative Peanut Butter Sandwich Contest(TM). From August 7, 2009 through November 13, 2009, parents can help their kids ages 6 – 12 submit their most creative recipe for a chance to win a $25,000 college scholarship fund. Four runners-up will each receive a $2,500 scholarship fund.
Last year, the contest received the most entries in its history and 10-year-old Jordyn Boyer of Lebanon, Pa., was awarded top prize with her “Po’ Boy Peanut Butter Chicken Cheesesteak.” Inspired by regional culinary influences, her sandwich was made with Jif Creamy Peanut Butter, chicken, peppers, onions, mozzarella cheese — and even apples — providing a new twist on her home state’s staple cheesesteak. For added flavor, she created a dipping sauce of Jif Peanut Butter, Worcestershire sauce, honey mustard with a drizzle of honey.
The Eighth Annual Jif Most Creative Peanut Butter Sandwich Contest encourages families to spend time together in the kitchen as an activity to foster creativity. A parent can submit their child’s original recipe which is scored based on creativity, nutritional balance, taste, appearance and ease of preparation. Ten semifinalists’ recipes will be selected in January 2010 and posted on www.Jif.com as part of a nationwide online vote. Peanut butter lovers who are 13 years or older can then vote for the five finalists who will compete in a live judging event in New York City during March 2010.
I had the opportunity to spend a few minutes with Whitney, and she is a talented and well spoken woman who has already taken the ag communications industry by storm. For those companies looking for a rare talent, you’d better get in line now, because I suspect that Whitney will be off the market in a blink of an eye!
I would roast or fry these. Wouldn’t you? Purple freedom fries!
Thanks to Carly and Joanna, pictured here about to go into Billy Bob’s, our online photo album from this year’s IFAJ/AMS is very full. You’ll find almost 900 pictures in there. Please feel free to use them and if you need a high res version we’ll do our best to get one to you.
Quasimojo played once again at this year’s event. I’m thinking we should be recording these for future release. What do you think?
All registrants to the IFAJ Congress 2009 received a great wild west souvenir to take home with them. These leather note pad holders were all printed with our names. I was registered although I did not get to attend.
If you attended this year’s IFAJ Congress for your first time I’d love to know your thoughts on meeting with fellow ag journalists from other countries. Did you find it helpful? What did you get out of the relationships you made?
Now that everyone is home safe and sound from Ft. Worth, you’ll have a little time to read the new books by the IFAJ/AMS lunch speakers. Participants were first treated to a presentation by Julie Wainwright, who is the owner of 
While Wainwright’s presentation was fairly serious, on Tuesday we were thoroughly entertained by Scott McKain, who is the vice president of Obsidian Enterprises and the co-founder and principal of The Value Added Institute, a think tank that explores client loyalty. Speaking of which, how do you maintain client loyalty? Through being distinct. McKain has written exhaustively about this topic and is a best selling author.
It’s birthday time for 
A phone made from corn? Apparently.