Benefit Auction Information for Cattle Family‏

Amanda Nolz

There is an Iowa family in need of your help. This family has strong ties to agriculture and the cattle business. This is a chance to reach out to help two little boys that were dealt a difficult hand of cards in life. I thought I would pass this along…

Bode and Brystol Druckenmiller of Indianola, Iowa are wonderful boys with loving, caring parents and for this they are certainly lucky. Luck doesn’t exactly come to mind when I think about these awesome little guys, however, and for good reason. Both are hemophiliacs with Factor 8 deficiencies and Brystol was also born with a complex heart defect requiring multiple additional cardiac surgeries. Each has has multiple recurrent hospitalizations over essentially their entire lives, yet today they are strong, bright young boys that I hope the cattle community will see fit to help.

The boys’ father Jeff Druckenmiller was raised in Fremont, OH while their mother was from the Fremont here in Iowa. Both were active in the cattle industry with Ashley showing many a champion across the state of Iowa. Today, Jeff works as a diesel mechanic when the boys are healthy enough to allow, Ashley works at a charity here in Indianola called Family Rewards, also working double shifts when she can at the local sportsbar Sports Page. I’ve seen many people labelled as “hero” over the last few years and would put Ashley up next to any of them. This is an excellent family and I hope you find a way to help. We would gladly accept donations of any kind. If you would like to help the Druckenmiller family, consider donating here.

If you have an item that you would like to donate to the auction, e-mail the information to jhrutkay@clubcalves.com and she will add the item. Anything you can do is appreciated more than you can imagine. Nothing feels better than helping those in need! Thanks to everyone who donates and bids! Auction will begin May 19 and conclude May 25 at 7 PM EST! Payment is due in full by May 30th unless other arrangements are agreed upon with Alan McDaniel.

Beef

Alltech Symposium Wrapup

Chuck Zimmerman

Alltech closing sessionThe Alltech International Animal Health and Nutrition Symposium was another overwhelming success in terms of attendance, theme and customer interaction from a personal and professional standpoint. I missed the closing session but thanks to Alltech photographer Tim Webb we have this great shot. And thanks to Alltech blogger Debbie Hildreth, for a short summary of the last session.

Alltech President Dr. Pearse Lyons addressed the audience in today’s general session and issued a challenge …

What is needed ― and what will YOU need ― so you can quickly adopt the technological innovations that will make animal agriculture sustainable?

And three directors at Alltech were on hand to speak to this key message ― sustainability. Their topics comprised: acknowledging environmental threats to sustainability; addressing quality issues that influence sustainability; developing processes, embracing innovations and improving community health to drive sustainability; and positioning your business for sustainability.

So we had great sessions and there were a lot of them on very technical topics categorized by species. Attendees could not only experience wonderful fellowship but get a real world education in production practices and the issues facing everyone in agriculture today. I thought I’d also leave you with an Alltech video which shows the “trade show” portion of the Symposium where attendees could learn more about Alltech products and be entertained at the same time. Let me conclude with special thanks to Dr. Pearse Lyons and his team, including Billy Frey in particular, for allowing me the opportunity to work with them again this year. I hope we get to do it again next year.

Alltech Symposium Photo Album

Alltech, Video

Defining Sustainability For Alltech Symposium

Chuck Zimmerman

One of the things we’ve learned in recent weeks is how many definitions there are for “sustainability.” The Alltech Symposium theme was The Sustainability Principle so it was our primary topic of discussion. At the Great Debate roundtable our panelists each took a turn answering the question, “How do you define sustainability? There were also asked to put that in terms of how the audience should be interested in it.

Alltech Lutz GoeddeOur first panelist to tackle this question was Lutz Goedde, Deputy Director, Agricultural Development, Bill and Melinda Gates Foundation. He says the Foundation he works for looks at sustainability “through a very different lens compared to many other organizations.” He then proceeded to say that there are a billion people in the world who live on under a dollar a day and described what that is like. He says that agriculture is the primary means for most of them to get food and earn a living. He says they follow the Bill and Melinda sustainability philosophy that “every person on the planet has the right to live a healthy and productive life.” Next he says that there are normally three dimensions to sustainability which are economic, social and environmental.

Listen to Goedde’s reply here: alltech-symposium-debate-goedde.mp3

You can also download the reply here: Lutz Goedde Question Reply (mp3)

Alltech Michael BoehljeNext up was Dr. Michael Boehlje, Professor, Dept. of Agricultural Economics and the Center for Food and Agricultural Business, Purdue University. He said we could look at sustainability from a traditional farm management standpoint of carrying capacity that recognizes current and future capacity on a global basis and deals with absorbing waste in terms of the economic or production activity you’re involved in. He says that although government is involved in this issue, it will be consumers who “will be the ultimate in terms of whether in fact sustainability practices are adopted and those who adopt them are compensated for them.”

Listen to Boehlje’s reply here: alltech-symposium-debate-boehlje.mp3

You can also download the reply here: Michael Boehlje Question Reply (mp3)

Alltech Philip WilkinsonFinally we heard an answer to this question from Philip Wilkinson, Order of the British Empire, Executive Director, 2 Sisters Food Group. He said that the definition he would use is the one used by the United Nations but since that has already been brought up by earlier speakers he composed a slightly different one. He says, “A sustainable agricultural system is one which maximizes production by increases in yield while minimizing environmental impact and does not compromise animal welfare.” He says farmers are the logical custodians of the land who can accomplish this. He also quoted a former United Kingdom Minister who summed it us as, “Don’t cheat your children.”

Listen to Wilkinson’s reply here: alltech-symposium-debate-wilkinson.mp3

You can also download the reply here: Philip Wilkinson Question Reply (mp3)

Alltech Symposium Photo Album

Alltech, Audio, Sustainability

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • The National Milk Producers Federation hailed the announcement by the USDA that it will finally apply the dairy promotion checkoff to imported dairy products, 25 years after the national 15 cent checkoff was first applied to U.S.‐produced milk.
  • Grundfos Pumps has selected Nicholson Kovac Inc. as its integrated marketing communications partner for strategies targeting the agricultural market segment.
  • American Farmland Trust is pleased to announce its first vote for “America’s Favorite Farmers Markets” contest. The contest is a nation-wide challenge to see which of America’s 4,685 farmers markets can rally the most support from its customers. Farmers market managers can register to join the contest here. Market shoppers will vote to support their favorite farmers’ market starting in June.
  • The U.S. Grains Council has launched “The Grain Board” blog, serving as “a sounding board for U.S. agricultural trade and U.S. farmers”.
    Zimfo Bytes

    Don’t Miss Out on the Communicating Renewables Webinar Series

    Joanna Schroeder

    communicating renewables webinar seriesCalling all communications professionals. What is one of the most difficult challenges we face? Developing campaigns that will garnering consumer support and product adoption. An example of just how difficult this can be is the corn-ethanol industry. Consumer support has been dwindling for months and this has in part, been driving by media hostility and biased reporting.

    So what is the most effective way to communicate your message to ensure your product survives in a crowded marketplace? 

    This question and more will be answered in the Communicating Renewables Webinar Series. This program is designed for those involved in or seeking information about the alternative energy arena. The webinar series is designed specifically to help arm communications professionals with the tools they will need to approach, head on, the challenging task of getting the positive message about renewable energy, technologies and research out to consumers, stakeholders, policy leaders, and the media.

    Topics include:

    • » Web 2.0: how to harness the newest online tools to ensure your message reaches your target audience
    • » Strength in numbers: building coalitions with unlikely partners to add legitimacy to your messages
    • » Pit Bull Media Relations: how to pitch reporters who don’t support your product
    • » Grant Writing and Fundraising 101: how to bring additional funding to your organization
    • » Pitching Energy Reporters: the do’s and dont’s to securing coverage and featuring our very own Chuck Zimmerman
    • » Developing Effective Media Relationships: how to work with overburdened and time-starved reporters

    Don’t miss this ground breaking and affordable webinar series. Most sessions are only $49. The first session is June 2, 2009. To learn more and to register go to www.CommunicatingRenewables.com.

    Education, Energy, Public Relations

    Brewing Kentucky Ale

    Chuck Zimmerman

    Alltech Trent Loos and Ken LeeYou might look at this picture and say, “That looks like a dangerous group,” but you’d be wrong. We’re just some lovable guys enjoying a frosty end-of-day beverage in the pub at Shrewsbury Hall. This is the pub next door to the Alltech Lexington Brewing Company. In the photo with me are Head Brew Master, Ken Lee (center) and Trent Loos (right). I had not ever visited the brewing company for Kentucky Ale and arrived shortly before Trent. While I was waiting for him I interviewed Ken. Then when Trent and Sarah Muirhead, FeedStuffs, arrived he took a turn with an interview. Sarah took our picture.

    Ken says Dr. Pearse Lyons bought the brewery in 2000. His background is in brewing so it’s where his first love is (fermentation). He’s continued to develop the brewery with new products. The main one is Kentucky Ale which is a blend of a pale ale and an Irish red ale. Now they’re taking it and finishing it in freshly emptied bourbon barrels to make a Bourbon Barrel Ale. The barrels come from local distilleries. Distribution for Kentucky Ale is still pretty local but I’m sure there are plans to grow it outward in the future. Ken says they’re going to be challenged to meet demand which will increase when the 2010 Alltech World Equestrian Games take place.

    Listen to my interview with Ken here: alltech-symposium-09-lee.mp3

    I spoke with Trent about the animal welfare/animal rights issues that seem to be surfacing more and more around the country. We both believe that American farmers care very much for their animals and go out of their way to treat them well. They’re being demonized though by groups like the Humane Society of the United States which has no affiliation with your local animal shelter and works hard at sensationalizing isolated incidents for their fund raising efforts for lobbying against animal agriculture. I also got an update on Trent’s Pork On A Fork contest. The entry deadline for this contest to win an all expense paid trip to World Pork Expo is this weekend so get your pictures in.

    Listen to my interview with Trent here: alltech-symposium-09-loos.mp3

    Alltech Symposium Photo Album

    Alltech, Audio

    Sustainability Questions And Responses

    Chuck Zimmerman

    Alltech Aidan ConnollyOne of the highlight sessions at the Alltech Symposium is The Great Debate. This is a roundtable discussion and featured well known panelists Michael Boehlje, Professor at Purdue University, Lutz Goedde, Bill and Melinda Gates Foundation and Philip Wilkinson, 2 Sisters Food Group. The moderator (pictured) was Alltech Vice President, Aidan Connolly. The subject was “Sustainability – For realists or for dreamers?”

    Before Aidan got into the questions for the panel he reviewed the results of a pre-Symposium survey they conducted with Watt Publishing. Some of the interesting results I made note of included the following:

    When asked “What does agricultural sustainability mean to your organization?” 64% of respondents said “staying in business” and 62% said “being environmentally friendly.” A majority said that their commitment to sustainability has remained the same or increased in 2009.

    When asked “What are barriers to sustainability?” 68% said “cost,” 56% said “lack of information and management” and 35% said “lack of reliable measures.”

    There is a lot more information from the survey which you can hear Aidan summarize in his opening comments which I recorded for you.

    Listen to Aidan’s remarks here: alltech-symposium-debate-summary.mp3

    You can also download the remarks here: Aidan Connolly Debate Remarks (mp3)

    Alltech Symposium Photo Album

    Alltech, Audio, Sustainability

    Is This The End Of Traditional Radio In Home?

    Chuck Zimmerman

    VTech IS9181I’m not saying you should go out and buy one of these today but it sure is tempting. I found this story on Podcasting News and I’m going to let James tell the story because he does it very well. My main reason to post this is to keep you up to date on what’s happening with technology that will continue to change the way we communicate. Notice that he does point out “in the home” since these aren’t real portable YET.

    VTech has introduced a new $200 WiFi radio that promises to make traditional radio irrelevant.

    The horribly named VTech IS9181 is a Wi-Fi music streaming device, designed to make accessing the near-infinte variety of Internet radio as easy as traditional radio.

    The IS9181 connects to any wireless network (802.11 b & g) and lets you access more than 11,000 free Internet radio stations worldwide. It also lets you access audio files (MP3, WMA, AAC, WAV, Real) stored on you Wi-Fi-enabled computer (PC or Mac). The IS9181 also offers localized weather (based on zip code).

    The End Of Traditional Radio In The Home?

    The IS9181, and devices like it, are going to rapidly make traditional radios obsolete.

    The device works like a radio, but it gives you access to thousands of stations that you can’t get on a traditional radio, while still giving you local weather.

    How long can traditional radio, and even satellite radio, last with competition like this?

    Uncategorized

    Novus Holds Sustainability Roundtable

    Cindy Zimmerman

    Novus roundtable Charlie ArnotThe World Ag Congress concluded in St. Louis at midday on Wednesday, but the discussion continued with about 50 of the congress participants who attended the Novus International sustainability roundtable.

    Four speakers presented sustainability-related topics and the first was Charlie Arnot, CEO of the Center for Food Integrity (CFI) who talked about how building and maintaining public trust and confidence in contemporary U.S. food production is the only way to have a system that is truly sustainable. “We define sustainability as systems that are ethically grounded, scientifically verified and economically viable,” Charlie said. “If they aren’t all three, we don’t believe they are sustainable, nor will they be supported by consumers.”

    Charlie says their consumer research has discovered that confidence, resulting from shared values and ethics, is most important to consumers who are unfortunately completely disconnected from food production, which diminishes their level of trust in the system. “What they tell us is, we trust farmers, but we’re not sure that what you are doing is farming because of the size and the scale and our use of technology,” he said. “That’s the challenge we have to overcome.”

    To do that, CFI is launching a consumer-directed web-based campaign on a state basis, starting in Ohio. They will be offering a year’s worth of free groceries giveaway to encourage people to go on-line and learn more about real farmers and ranchers in their state. “We’ve got to do it by connecting people to people,” Charlie said. “People are telling us they don’t trust systems or companies, they trust people who share their values.”

    You can listen to my interview with Charlie here: waf-09-arnot.mp3

    Download the interview here: Charlie Arnot

    Audio, Novus International

    World Ag Congress Climate Change Discussion

    Cindy Zimmerman

    World Ag Forum Jerry HatfieldNo forum on world food security issues would be complete without a session on climate change and that was how the World Ag Congress concluded its roundtable discussions Wednesday.

    While the issue may be debatable, there is no question that agriculture should be taking every opportunity to decrease greenhouse gas emissions – including carbon dioxide, methane and nitrous oxide. Panalist Jerry Hatfield with USDA’s National Soil Tilth Laboratory talked about how nitrogen stabilizers can make a major difference in nitrous oxide emitted from the application of nitrogen fertilizer. “Nitrous oxide is 320 times more powerful than CO2, so one molecule of nitrous oxide saved is like saving 320 carbon dioxide,” Jerry said. “So we can have a major impact on total greenhouse gas emissions by reducing nitrous oxide.”

    Jerry told me that USDA-ARS has found that the use of stabilized nitrogen not only reduces emissions of nitrous oxide, but it is also better for plants because it makes nitrogen more available later in the season when the plant really needs it. “So, its a win-win – a win for the plant and a win for the environment simultaneously,” he said.

    He says nitrogen stabilizers are readily available in various forms for farmers from companies like Dow and AGROTAIN.

    You can listen to my interview with Jerry here: waf-09-hatfield.mp3

    Download the interview here: Jerry Hatfield

    Flickr Photo Album for World Ag Forum

    AgWired coverage of the 2009 World Agricultural Forum World Congress is sponsored by:
    Novus.

    Audio, Fertilizer, Novus International, USDA