IFAJ Congress/Ag Media Summit Update

Chuck Zimmerman

ZimmCast 227 - IFAJ/AMS ReportAlthough I could not attend the combined IFAJ Congress/Ag Media Summit that doesn’t mean I’m not in touch. I just got off Skype with Greg Lamp, Corn & Soybean Digest, and Co-Chair of the event. He had a short break before the afternoon activities get underway.

Greg says the mix of U.S. and international visitors has worked out great and the event is a success. Many of our international guests commented that the “cowboy spirit” they’ve experienced is just what they hoped it would be. Greg says he’s caught that spirit too. Sounds like a lot of hats and boots are going home from this conference.

So listen to my chat with Greg to hear how this year’s event has been going. Just click on the audio player below.

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AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

ACN, Ag Media Summit, Audio, IFAJ, LPC

AG CONNECT: The Place to Be in 2010

Joanna Schroeder

AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

Time flies when you’re getting close to an event as exciting as the AG CONNECT Expo, who just celebrated its one year anniversary of “existence”. What does that mean you wonder? Last year the Association of Equipment Manufacturers (AEM) announced the first ever AG CONNECT show on January 13-15, 2010 in Orlando, Florida. This international show is designed for agriculture industry professionals to share global agricultural ideas and management trends. Participants will be able to interact with exhibits of the latest industry innovations, products and technology as well as a participate in a comprehensive education program and extensive networking opportunities with industry experts worldwide. And what better time for producers to head to Florida then just before they begin to prepare for Spring planting.

DSC_6457The Ag Media Summit was a perfect place for me to catch up with Charlie O’Brien, V.P. of Ag Services for AEM and find out the latest news about AG CONNECT and to learn why everyone should be there.

“It’s really an opportunity to bring agriculture together in one place. They have an opportunity from a trade show perspective to see the latest and greatest innovations and technologies that are available in agriculture. We also have a full complement of education that’s going on. We have more than 50 educational sessions that are available to the attendees. Those are trying to bring out the latest and greatest of what’s happening in agriculture. Agriculture is used whether its precision farming or farm management or succession farming. And we also have the opportunity for networking.”

Everyone who participated in A Media Summit had the opportunity to meet hundreds of journalists from around the world and AG CONNECT will be a great place for them to learn more about global agriculture. You can get more information about AG CONNECT and register at www.agconnect.com.

IFAJ/AMS 2009 Photo Album

You can listen to the full interview with Charlie O’Brien here:

Ag Media Summit, Audio, IFAJ, Novus International, Pioneer

“Shooting” in Old Texas

carly

IFAJ/AMSThis year IFAJ and AMS brought an all-day photography school to the conference. The photography school was taught by Michael Schwarz of the Blue Pixel Group. We started the day off at the historical Fort Worth Stockyards, where we were free to roam the grounds and take pictures that inspired us. Our assignment was to capture old time Texas and anything that would represent that. Participants shot photos of everything from long horns to cowboy hats. At 11:30 the daily cattle drive was taken through the main street of the Stockyard and was a great photo opportunity for us as well as something new to see.

After the cattle drive we headed back to the hotel for the critique session. Each participant picked out their favorite 5 pictures and as a group we reviewed all of them to share our thoughts. The best 50 were chosen and we made our own storytelling slide show of our days adventure. Apart from being a little hot the day was a fun filled learning experience.

You can check out my photos from the Stockyards on our photo album here:

IFAJ/AMS 2009 Photo Album

AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

Ag Media Summit, IFAJ, Novus International, Pioneer

Monsanto Booth Shoutout

Chuck Zimmerman

Ag Media SummitI really appreciate this shoutout from the IFAJ/Ag Media Summit since I couldn’t attend. Special thanks to Janice Person, Monsanto, for sending me a video clip of some of my friends saying hi.

With her in their Info Expo booth this morning were @SteveDrake, @lacleaver, @whitwallace, @jjatfp, @ilovefarmersorg and @sarauttech.

AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

Ag Media Summit

Ready, Set, Stampede!

Joanna Schroeder

We’re less than an hour away from the opening of the InfoExpo Grand Opening and Reception. I took at sneak peak at the booths, food and beverages and people are going to be treated to a great time.

There are a few companies adding the final touches…and a few companies already getting down to business!

IMG_0709 IMG_0708

See you there. IFAJ/AMS 2009 Photo Album.

AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

Ag Media Summit, IFAJ, Novus International, Pioneer

Eric Grant PR Director For American Angus

Chuck Zimmerman

American AngusThe newly appointed Director of Public Relations for the American Angus Association is Eric Grant. He’s oversee the Association’s advertising, public relations and communications programs.

Grant is a 24-year veteran in agricultural communications, public relations and advertising. “For more than two decades, Eric has been an advocate of rural America and rural Americans,” says Bryce Schumann, Association CEO. “We look forward to taking a more aggressive and innovative approach to public relations, advertising and communications. We believe Eric’s ideas, energy and execution will help accomplish this and strengthen the position of the Angus breed.”

During the last two decades, Grant served as assistant editor for National Cattlemen’s Association, senior contributing editor for Farm Journal/Beef Today, and contributing editor for the American Cowboy and Range magazines. He has written for Angus Journal for more than 10 years. His award-winning photography and articles have appeared in more than 100 publications around the world.

Other Association news includes:

Shelia Stannard has been named the director of activities and events for the American Angus Association. She assumed her new responsibilities August. 1. Stannard has been with the Association nearly 11 years, starting as assistant director of public relations and most recently serving as director of communications and events.

Crystal Young has been appointed assistant director of public relations for the American Angus Association. In this capacity, she will be responsible for conducting many of the Association’s public relations and advertising efforts.

Ag Groups

Steve Engle Joins Pure Marketing and Media

Chuck Zimmerman

Pure Marketing MediaIf you’re wondering where Steve Engle is then wonder no more.

Steve Engle is joining Pure Marketing and Media as Creative Director and as President of Pure Ag, the agency’s new agribusiness division.

During his 28-year agency career, Engle has worked on many major accounts in a variety of industries, including Monsanto, Syngenta, Bayer, DuPont, John Deere, Pioneer, DeKalb, Bank of America, Pacific Bell, Blue Cross & Blue Shield of Kansas City, Blue Cross & Blue Shield of Iowa, Boone County National Bank, Capital Region Medical Center, and others. In addition to winning numerous national and international creative awards, Engle was honored in 2006 with the prestigious Professional Development Award of Excellence in Marketing Communications by the National Agri-Marketing Association.

Agencies

Carbon Sequestration – The Path to the Promise

Joanna Schroeder

There is a lot of discussion around the best way(s) to sequester carbon but the biggest discussion involves the issue of what is the best way to do this and what will be the long term effects. Several people took the stage during one of Sunday’s afternoon sessions called: Carbon Sequestration – The Path to the Promise.

Theodor FriedrichTheodor Friedrich with the Crop and Grassland Service of the FAO, along with Nathan Rudgers, with 25×25 Carbon Work Group, shared the podium to discuss the ability of farmers to capture and store atmospheric carbon in their soils as a way to reduce carbon emissions. This practice to be both a boon to the air and the soil as this could provide a new financial stream for farmers.

Friedrich focused on the role of soil in carbon sequestration noting that when soils are put into production they lose CO2. However, he said, this also makes them a big carbon sink and warned that a key element to the success of this process would be agricultural management of the soils. In the end, he cautioned that in regards to climate change, “agriculture must be a part of the solution, not part of the problem.

From there Rudgers took the stage to focus on how forestry can play in important role in carbon offset programs (cap and trade). He noted that under the cap-and-trade, regulated entities must reduce emissions or purchase offsets to cover them. He commented that his organization is looking at woody biomass which, “can be a robust contributor to energy solutions.”

To see the full presentation, visit IFAJ’s website.

IFAJ/AMS 2009 Photo Album.

AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

Ag Media Summit, IFAJ, Novus International, Pioneer

Touring Ft. Worth Part 2

Joanna Schroeder

DSC_6030As I mentioned in the first part of my post, I had the opportunity to tour around Ft. Worth with journalists from around the world during the IFAJ conference. After leaving the Rocky Top Therapy Center we headed to the Texas Motor Speedway for a little fun on the track.

I’ve been to the speedway before and actually enjoyed watching the awe of our international friends more than anything. The speedway seats nearly 200,000 fans on a race weekend and is the host of two Nascar races and an IndyCar race. I could hardly believe this, but the speedway was completed in 1997 and in April ’97 had their first Nascar race. After the weekend was over, the owners made so much money they were able to pay off the speedway. Amazing!

DSC_6053After watching some participants of the Richard Petty Driving School (a program where people can pay to learn how to drive a one of the race cars that compete in the Nascar Sprint Cup Series) with much jealousy, we headed to Superior Livestock Auction located in the historical Ft. Worth Stockyards. From the information that I can gather, they actually auctioned off livestock and other animals in the stockyards until the mid to late 90s. Now, many livestock auctions are handled online and Superior Livestock Auction is the company that pioneered the online auction. You can also watch the actions live on RFD TV and they will also soon be broadcast on cable. Nothing like the ability to buy a lot of Angus without leaving your couch.

You can take a photo tour of my day by checking out our IFAJ/AMS 2009 Photo Album.

AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

Ag Media Summit, IFAJ, Novus International, Pioneer

IFAJ/AMS Leaves Mark on Texas

Cindy Zimmerman

IFAJ/AMSOne of the coolest parts of the IFAJ/AMS Big Ol’ Western Welcome Party was pretty hot – branding boards with personal brands. Dozens of ag media types, both American and international, took the branding iron in hand and left their marks.

IFAJ/AMSOur buddy Harlen Persinger – photographer extraordinaire – really got into it and designed a nice brand for himself. Check out the photo album for lots more photos.

There were at least 600 people who attended the party last night at Fort Worth Stockyards that included great music and dancing, as well as some good ol’ Texas barbeque. It was really a fun time for all!

IFAJ/AMS 2009 Photo Album

AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

Ag Media Summit, IFAJ, LPC, Novus International