The National Cattlemen’s Beef Association has a new VP of Owner-Member Services. He’s Todd Johnson and he was with the Kansas Livestock Association. He’s schedule to start his new position in January.
NCBA’s producer leaders recently created an organizational strategic plan to better serve members, and NCBA CEO Forrest Roberts subsequently re-aligned staff to better execute the plan, and created the Owner-Member Services department. As its name implies, Owner-Member Services will provide value and services for all types of NCBA’s owner-members, including producer and feeder members, state cattlemen’s affiliates and state beef councils. Johnson will lead the team, and will also serve on NCBA’s senior leadership team.
Johnson comes to NCBA with a wealth of experience. In 1995, Johnson joined the staff at NCBA affiliate Kansas Livestock Association (KLA), and until 2004 he coordinated membership recruitment efforts and worked as part of the government relations team. In 2004 Johnson joined the staff of the Kansas Beef Council as executive director. Prior to KLA, he worked at the American Hereford Association as director of youth activities.
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Wrapping up the Global Dairy 500 Conference was Dr. Pearse Lyons, Alltech President. Dr. Lyons summarized many of the presentations with a series of take home messages. The focus was on the future of dairy farming, the integration of a brand, methane production, cow comfort, tourist attractions, education, milk marketing with nutrition also being a key topic. Additionally, a strong message that came out of the presentations was to “record the data” and that body conditioning is critical. As Dr. Lyons said, “Talk to the cow and the cow will talk to you.”
