Speaking For Agriculture

Chuck Zimmerman

ZimmCast 241Speaking For Agriculture was the title of a joint panel discussion at the NAMA Trends In Agriculture Conference and NAFB Convention.

nafb-nama-lindsayThe moderator was Lindsay Hill, ABN Radio. The session focused on how consumers perceive farmers and agriculture and what can be done and is being done to communicate a positive message about agriculture in a society that is increasingly removed from the farm, even in light of more people moving to the country for a rural lifestyle. In this week’s program you can hear an interview Cindy did with Lindsay about the session and what the panelists had to say.

Thanks to AgWired Sponsor, Fluidigm, for their support of the ZimmCast.

You can listen to this week’s ZimmCast below.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page.

Audio, ZimmCast

Blog – Twitter – Not Versus But And

Chuck Zimmerman

It’s just natural for people to look for the next big thing and in media it’s no different. I’ve been asked a number of times by clients and friends “Is blogging still relevant?” or “With Twitter, do I still need my blog?” My answer is that a good blog is as much or more relevant than ever. Here’s one reason IMHO. Ideally, you are trying to create a community of followers/friends/customers/members. For the AgWired community I believe that revolves around the blog AgWired.com. This is my online publishing platform. I can’t say this much in 140 characters. I think Twitter, YouTube, Flickr, Facebook and all the others enhance the center of the community – AgWired.com. They’re like spokes on the wheel. They help me promote the blog and have side conversations with specific community members who favor one mechanism over another.

Matt Mullenweg, creator of WordPress, our blog platform, agrees and says, “new forms of social media, including micro-blogging, are complementary to blogging”

One of the many uses of Twitter is to link to and promote your blog posts. (And other people’s blog posts.) As we grow, so do they, and vice versa. I blog when I have something longer to say, like this. I tweet when it’s the lowest friction way to talk to my friends, or get distribution for something longer I did somewhere else.

It’s not really a “versus,” it’s an “and.”

Via Podcasting News

Would you agree or disagree? Feel free to post how you think your blog fits into today’s communications plans.

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Following The USGC With New Media

Chuck Zimmerman

U.S. Grains Council 1998 Pioneer MissionThis is the U.S. Grains Council Pioneer Mission group I traveled with back in 1998. Our fearless leader then was Rick Tolman (pictured in the center), now CEO of the National Corn Growers Association. We toured Brazil, Columbia and Mexico. It’s hard to believe that just eleven years ago I didn’t have a digital camera and website to post onto. I had to scan this photo from my photo album that sits on a shelf in my office. I did have a Sony recorder though as I recall that let me record onto a disk and I could send audio reports back via phone line. That was when I managed the Brownfield Network.

Times have changed. Beginning tomorrow I’ll be leaving on a USGC Corn Mission to Morocco, Egypt and Jordan and hope to document it digitally. In doing so, I’ll be sharing information with an international audience via the web. Let’s just say I’m hoping for good internet access opportunities and the time to use it. As I recall, we keep up a pretty brisk pace during these trips.

I just did a little bit of online searching and found very little about that trip back in 1998. I’m just guessing that won’t be the case for this trip by the time we’re finished!

USGC

Mapping The Swine Genome

Chuck Zimmerman

Gene NemecheckThe Vice President of the National Pork Board is Gene Nemecheck. I met him at the NAFB Trade Talk session in Kansas City, MO. Gene is a veterinarian with Tyson.

I asked him “What’s new with the Pork Board?” and he says that the swine genomic project just recently reached completion. He says that after years of work by a team of international researchers, the genetic code for domestic swine was uncovered. That should lead to a host of new insights in agriculture, medicine, conservation and evolution.

Or course I had to ask about the impact of H1N1. He says he just wants people to know that pork products are safe to eat and they’re nutritious. Looking forward he says the Pork Checkoff has benefited producers greatly and points to the Pork Quality Assurance Program in particular.

You can listen to my interview with Gene below:

See more NAFB and NAMA Trends photos here.

Ag Groups, Audio, NAFB, Pork

Overview of Boehringer Ingelheim Vetmedica

Chuck Zimmerman

Steve PetersonTo get a complete overview of Boehringer Inghelheim Vetmedica Dr. Steve Peterson, DVM, Senior Manager, spoke to the media gathered in St. Joseph, MO recently.

Steve started out his presentation showing us a Flomax commercial as an example of how diverse the parent company is. BI is a family owned company that was started in 1885 and he calls the animal health side of the business “the tip of the dog’s tail.” It is the largest family owned pharmaceutical company in the world with sales last year of $17 Billion. On the human side of the business you might also recognize OTC products like Dulcolax and Zyrtec. With the acquisition of the Ft. Dodge Animal Health products he expects the animal health annual sales in the range of $1 Billion.

When it comes to the BI commitment to animal health Steve says the family owns animals and is very committed to this side of their business. He says that although the past year has been tough economically in some industries, BIVI has seen increases in its business and that “products have continued to grow beyond budget.”

You can listen to my interview with Steve below.

Boehringer Ingelheim Vetmedica Media Day Photo Album

Agribusiness, Animal Health, Audio, Boehringer Ingelheim

What’s New From CaseIH

Chuck Zimmerman

Tom DeanTom Dean is the Marketing Manager for high horsepower tractors at Case IH (seen here in his NAFB Trade Talk booth). He says those are classified as 100+ horsepower. He says what’s new is the Magnum CVT Line. CVT stands for Continuously Variable Transmission. He says the tractors are just now shipping this month.

They’re very simple to operate for any hired hand and very efficient. He says there are several models available in time for spring planting.

You can listen to my interview with Tom below:

See more NAFB and NAMA Trends photos here.

Agribusiness, Audio, Equipment, NAFB, Tractor

More Cattle Market For Boehringer Ingelheim Vetmedica

Chuck Zimmerman

Tim BettingtonIt sure sounds like Boehringer Ingelheim Vetmedica did very well in the cattle market with their acquisition of a portion of Ft. Dodge Animal Health. To tell us about is Tim Bettington, Director Livestock Marketing. He says that although BIVI has been a long standing player in the cattle business it has only been in certain segments like the stocker and feedlot sector. But now he says they have great opportunities in the cow/calf and dairy sectors.

According to Tim, the stand out products will be Cydectin, Today and Tomorrow Mastitis Tubes and newer vaccines like Triangle. He says that although there is an integration of staff, customers will see the same look and feel of the products and deal with the same representatives they were dealing with.

You can listen to my interview with Tim below.

Boehringer Ingelheim Vetmedica Media Day Photo Album

Agribusiness, Animal Health, Audio, Boehringer Ingelheim

Happy Thanksgiving

Chuck Zimmerman

California Poultry Federation ThanksgivingAfter receiving several Thanksgiving cards I thought I’d just go along with the California Poultry Federation, Bill, Monica, Sandy and Cody and post theirs.

I agree with their message,

” . . . The California Poultry Federation wishes you and yours a Happy Thanksgiving! We have much to be thankful for this year and are especially grateful for the friends, families and business associates we come in contact with over the year.

Have a Happy Thanksgiving!”

Ag Groups

Happy Thanksgiving From South Dakota!

Amanda Nolz

sunset Wishing a warm, safe and happy Thanksgiving from my family in South Dakota to yours. Where will you be spending the holidays? What are you thankful for this year?

In echoing the sentiments of Cindy’s Thanksgiving post, today is a day to be thankful and count our many blessings. While most of us have a family to share the day with, in a welcoming home with plenty of food to go around, it’s been said that one in eight Americans goes hungry each night. In his Thanksgiving Address, Obama has promised to work to shape of the state of the economy in order to help struggling American families.

According to the AFP, President Barack Obama vowed to put the US economy back on track in his Thanksgiving address to the nation Thursday, but admitted there were still too few jobs being created. Acknowledging that millions of Americans were unemployed and “facing very difficult economic times,” Obama said he would not rest until the economy is rebuilt stronger than before. He listed tax cuts, extending unemployment benefits and help for homeowners facing foreclosure, among the measures taken to help Americans weather the crisis as well as his aim of overhauling the nation’s health care system.

In the meantime, let’s do all we can do to help those struggling to put food on the dinner table. Statistics show that one farmer/rancher can feed up to 144 people each year, but it’s time we start spreading that food around. Donate food to a local food pantry or volunteer at a shelter this year. Give your time, talents and treasures to help others this year. Happy Thanksgiving!

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Time to be Thankful

Cindy Zimmerman

This is the time of year we take at least a moment to be thankful for the great abundance of food we have in this country. A recent report from USDA shows that over 85 percent of American households have enough – or more than enough – to eat. That means that as a nation, we are “food secure.”

dinnerThat was the good news – which didn’t make the headlines. The bad news that did is that almost 15 percent are reportedly some level of “food insecure” – which according to USDA means families that “had difficulty putting enough food on the table at times during the year.”

There is absolutely no reason for anyone in this country to go hungry, ever – much less some 49 million people. We have more than abundant resources in this nation to feed those who are without the means to feed themselves and if people are “food insecure” it is because they are not taking advantage of those resources for some reason. The fact is that even the 15 percent who are classified as “food insecure” in our nation have much more to eat than the poor in most other countries.

On Thanksgiving – and frankly every day of the year – we should be thankful for the food security of our nation and reach out to those who may be “insecure” to get the help that is available. It is our job as individuals, companies, organizations and governments to feed those who are in need.

We should also be thankful that this year’s Thanksgiving dinner is even more affordable than last year, according to the American Farm Bureau Federation. AFBF’s 24th annual informal price survey of classic items found on the Thanksgiving Day dinner table found the average cost of this year’s feast for 10 is $42.91, a $1.70 price decrease from last year’s average of $44.61. That’s four percent less than a year ago, and adjusted for inflation it actually costs LESS than when the first AFBF study was conducted in 1986.

This country has been truly blessed with the great abundance of affordable food brought to us by our farmers and ranchers. Let us all give thanks for that blessing.

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