Book Review – Power Trip

Joanna Schroeder

PowerTripI went to bed last night thinking I should write an ode to oil. It would be partially flattering as some of my favorite things come from petroleum by-products, and partially lambasting as our addition to it has caused such harm. The fuel to my passion last night? The book Power Trip by Amanda Little.

Little traveled the country for two years to take us on the journey of fossil fuels including oil and coal. One area where she spent considerable time is fossil fuel’s role in our food. It’s used to fuel the farming equipment. It’s used in fertilizer. It’s used to transport the food to market (on average, our food travels 1500 miles from farm to table).

To help us better understand the relationship between petroleum and agriculture, and agriculture and fuel, Little visited the Kansas farm of a dear agricultural friend of ours – former National Corn Growers Association President, Ken McCauley, where she was treated to a lesson in precision fertilizer application technologies, and the role of corn in ethanol production.

Farmers have been getting harassed of late about their use of fertilizer, and when Little asked McCauley what would happen if he, “cut out fertilizers altogether?” he answered, “If you don’t put your fertilizer on, you’ll cut your yields by half or more…Look at poor countries–when you travel to places that don’t use fertilizer you’ll see they’re raising a third of the yield.”

But what about organic farming that uses no fertilizer, asks Little in response to Micheal Pollen’s claims most notably made in his book Omnivore’s Dilemma? Well, I’m only going to give you a taste of what McCauley said….you’ll just have to read the book to discover his thoughtful answer.  “It’s not a way to maximize production…”

To read more about this book check out my separate review on energy.agwired.com. Ready to learn what McCauley’s answers are to sustainable farming, and why corn ethanol is so important to America? Then buy the book.

NCGA

Food Fight Underway

Cindy Zimmerman

beef food fightA FOOD FIGHT got underway today with dairy farmers and beef producers joining forces to fling facts in the face of food foes.

The main message is to Give Thanks for food and farmers as we prepare for the holiday season. Giving thanks can even get you a steak – actually, an Omaha Steaks Ideal Gift Collection of steaks and burgers valued at $135. Just leave a message of thanks for our farmers and ranchers here on the Pasture to Plate website. Producers can join the Beef Checkoff’s five-day FOOD FIGHT by visiting the FOOD FIGHT website.

beef food fightCattlemen’s Beef Board chairman Lucinda Williams, a dairy producer from Massachusetts, was at NAFB Trade Talk last week talking about why livestock producers need to be armed with the facts to defend themselves against critics. “There’s an awful lot of people trying to tell our story,” Lucinda says. “This is our time to get out and tell our story.”

She says they are encouraging producers to get out an tell that story on Facebook and Twitter and email, (as well as traditional methods like actual face to face communication!) and encouraging everyone to give thanks for the safe and abundant food supply we enjoy in this country.

Listen to Chuck’s interview with Lucinda from NAFB here:

Audio, Beef, Dairy, Food, Livestock, NAFB

Harvest is Making Progress

Cindy Zimmerman

USDA reports that farmers took advantage of a dry week to get 17 percent of the corn out and 14 percent more soybeans harvested last week. The new crop progress report has the soybean harvest nearing average for this time of year at 89 percent, while corn remains about 35 percent behind normal at just 54 percent complete. North Dakota has yet to get out of the single digits in corn harvesting, but they do have 80 percent of the soybeans complete.

nafb bart schottThe late harvest was one of the major topics of discussion for National Corn Growers Association first vice president Bart Schott of North Dakota at the NAFB Trade Talk last week. Bart is still optimistic because the corn remains in good to excellent condition. “If we get a few more weeks of really nice weather, we’ll get this corn crop off in good shape,” he said. Despite the problems this year, he says the crop continues to look good and is still expected to be the second largest on record, “If there’s ever been a debate about whether we can produce enough corn feed our exports, livestock industry and ethanol industry, this will be the second year in a row that we’ve proved them wrong.”

Listen to my interview with Bart here.

Audio, Corn, Farming, NCGA, USDA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • The American Farm Bureau Federation is partnering with the Agriculture Department’s National Agricultural Library to create the National Curriculum and Training Clearinghouse for Beginning Farmers and Ranchers.
  • Advanta has reached a research and commercial development agreement with Bioceres S.A., for the development of drought-tolerant sorghum, rice, cotton and brassicas.
  • Boston Millennia Partners (BMP II) has announced that its portfolio company, Athenix Corporation, has been acquired by Bayer CropScience for $400 million.
  • The Land O’Lakes Foundation announced the establishment of a new program, Feeding Our Communities, focused specifically on helping alleviate hunger in rural America.

    Zimfo Bytes

    Farmers and Farm Media Use of Internet Tools

    Cindy Zimmerman

    ZimmCast 239This week’s ZimmCast features two interviews done at the National Association of Farm Broadcasting annual meeting last week in Kansas City.

    NAFB 2009We have been attending the NAFB convention since 1985 and some things never change – like Ted Haller, for example. But, other things – like Ted’s hair – do change, and in recent years that has been the emphasis on usage of the Internet and social media. Teddy presented us with findings from Internet Ag Information Usage Study that surveyed farmers and ranchers about their Internet access practices and preferences for agribusiness information, including use of the mobile Web. That study will be available on the NAFB website for members to access.

    NAFB 2009Meanwhile, Dr. Emily Rhodes of THE Ohio State University (who is also a Gator), did a study of farm broadcasters and journalists about their usage of the internet and social media tools like Facebook and Twitter. She had some interesting findings and her main message to the media was that utilizing these tools helps us reach new audiences to get the positive message about agriculture to the general public.

    Thanks to AgWired Sponsor, Fluidigm, for their support of the ZimmCast. Be sure to check out the combined NAMA/NAFB Flickr photo album for lots of pictures from both events last week.

    You can listen to this week’s ZimmCast below.

    The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page.

    Audio, Media, NAFB

    NAFB Honors Fabulous Farm Babe

    Cindy Zimmerman

    nafb honorsOutgoing National Association of Farm Broadcasting president Pam Jahnke – the one and only “Fabulous Farm Babe” – was honored and roasted by fellow members at the annual president’s banquet Friday night.

    Pam was teased by her colleagues about all the things we love about her – from her boisterous personality to her undying love for Brett Favre. Let’s just say she took a huge amount of grief from her friends in Minnesota like Mike Parry. Party favors supplied by World Dairy Expo friends included Farm Babe Bobbleheads and Pam Fans.

    nafb honorsnafb honorsPam was joined by her saintly husband Buck and the rest of her family, including nephew Jayden – who seemed to find the Auntie Pam bobbleheads kind of scary!

    Here’s a YouTube video with a few highlights from Pam’s roast – make sure to check the photo album for the pictures!

    NAFB

    NAFB Honors Young and Old(er)

    Cindy Zimmerman

    nafb honorsThe National Association of Farm Broadcasting (NAFB) has named Ken Root of WHO as the 2009 Farm Broadcaster of the Year and Meghan Grebner of WMBD in Peoria is the Horizon Award winner this year.

    The winners of the NAFB’s high honors this year are also great friends of ours. Ken Root was president the year we became members of NAFB in Florida and was one of our earliest friends in the business. Meghan’s only been in the biz for less than three years but she has already made close friends with her outgoing personality. She fit in with this group from the start.

    Congratulations to both Ken and Meghan!

    NAFB

    The Oscar Goes to Cyndi

    Cindy Zimmerman

    nafb honorsBrownfield Ag News Farm Director Cyndi Young was expecting another Brownfield reporter to win this year’s New Holland Oscar in Agriculture Award, so she was pretty surprised when she won for her “Doing It Right” farm tour series.

    Our friends from New Holland, Gene Hemphill (retired but still involved) and Dawn Fox, were happy that Cyndi was selected by the judging panel at Kansas State University.

    It was a big day for the Brownfield team. Reporter Tom Steever was elected Vice President of NAFB – we’ll have more on new officers later. The entire eight member on-air Brownfield team was in attendance at this year’s NAFB meeting for the first time.

    NAFB

    NAFB Honors Claussen for Meritorious Service

    Cindy Zimmerman

    nafb honorsThe man who took away the blue sheets with overlapping circles and put ag media research at your fingertips was honored by the National Association of Farm Broadcasting for Meritorious Service last night.

    Ron Claussen, president of AG Media Research (AMR), was praised by his long-time friend Roger Olsen for the work he has done over the years to help farm broadcasters show their value to advertisers.

    Congratulations Ron!

    NAFB

    NAFB Hall of Fame Gains Two

    Cindy Zimmerman

    nafb honorsTwo great farm broadcasters and people we are proud to call close friends were inducted into the NAFB Hall of Fame Thursday night in Kansas City.

    NAFB’s own “Real McCoy” was honored posthumously with the award. Lee McCoy passed away last year after a valiant battle with cancer. His brother, son, daughter and namesake grandson accepted the award in his honor. We are proud to call Lee a close friend throughout his career as a farm broadcaster in Oklahoma, Texas, and finally Georgia where he was part of Southeast Agnet for many years.

    nafb honorsOur buddy Evan Slack was also inducted, joining many fellow long-time NAFBers and former presidents who are still active after more than five decades in the business. Evan made a point to tell everyone how important his iPhone is in continuing to do his job as a busy farm broadcaster!

    I will be getting caught up with posting here today, hopefully. Since Chuck abandoned me to head out a day early to hunting camp, I spent most of the day yesterday taking pictures for NAFB. The photo album has updated with lots of great pictures from last night’s awards dinner. I am taking the morning off from the trip out to the Ag Hall of Fame this morning to get some posts done.

    NAFB