Here’s Dr. Pearse Lyons, Alltech, facing his adoring paparazzi. The founder of Alltech is looking forward to the upcoming World Equestrian Games which will be held in Kentucky. He should be after investing millions of dollars in the event. According to Dr. Lyons the games may never be held here again so there’s a lot of pressure to make these the best games ever.
I spoke to him at the Kentucky Night celebration during the Alltech International Animal Health and Nutrition Symposium. He says there are 61 countries participating in the games and that gives Kentucky a great opportunity to welcome the world. An economic impact study shows that the event will have a $167 million impact on the region but that doesn’t take into account the facilities that have been built and are already being used to host other events.
The World Equestrian Games is a wholesome family oriented event that is free to children under 12 yrs. old and $25 for children over 12 yrs. old (that includes me). Dr. Lyons says, “Y’all come to see us in September, y’hear?”
Missouri Governor Jay Nixon joined DuPont business Pioneer Hi-Bred executives for 
Charter® F2 fungicide seed treatment has received registration from the Environmental Protection Agency, according to 
“Charter F2 combines the benefits of Charter® fungicide seed treatment and AcquireTM fungicide seed treatment for convenience of use and excellent seed safety whether applied on-farm or commercially,” said Chris Exton, Marketing Manager, Seed Treatments for BASF Crop Protection. “Charter F2 is a ready-to-use formulation that controls a broad spectrum of the toughest diseases to help barley and wheat seedlings get a strong start.”
Right now there a number of “species sessions” taking place. With so many people here they’re very well attended. You can choose from dairy, beef, pork, poultry, pets and aqua.
There is some serious business being conducted here at the Alltech International Animal Health and Nutrition Symposium. We’re also learning a lot. But it’s not all work. Alltech knows how to throw a party and did so once again at the site of the upcoming 
We heard a fascinating branding story yesterday here at the Alltech Symposium. Joaquin Pelaez is the Senior Vice President for Product Excellence at Yum! Brands, Inc. which owns KFC. He told us how the brand is now the most recognizable one in China. He told us that Chinese consumers love the brand and in general prefer western brands because they are highly trusted.
The former Governor of Kentucky, John Y. Brown, gave us a lesson in branding today. His philosophy includes statements like, “If everyone is going left, I go right because that’s where the opportunity is,” and “We didn’t know how to do it until we did it.”
Following this morning’s opening general session Alltech held a press conference that included (left-right) Joaquin Pelaez, Yum Brands, China, Dr. Jim Pettigrew, University of Illinois, Dr. Pearse Lyons and Dr. Mark Lyons. It was an open question and answer session and I have made the audio available for you below.
Alltech founder Dr. Pearse Lyons is now on stage after being introduced for the first time ever by his son, Dr. Mark Lyons.
During our opening session here at the Alltech International Animal Health & Nutrition Symposium we just witnessed the presentation of Alltech’s 20th Medal of Excellence Award. Receiving the award is Dr. Jim Pettigrew, Univerity of Illinois, Urbana-Champaign.