Put Some White Space On Your Calendar

Chuck Zimmerman

It’s not a bad thing to have some white space on your calendar. In fact, Juliet Funt, thinks you should actually schedule some. She was our closing speaker at the Agri-Marketing Conference with a session titled, “Overcommitted, Overwhelmed and Over It! Success Skills for the Blisteringly Busy.” Juliet is the daughter of Allen Funt, Candid Camera, and is an entertaining speaker.

Juliet helps people slow down and prioritize. One of the main things she wants people to think about is keeping more white space on their calendar. She’s writing a book on this. Listen to some more suggestions she has: Interview with Juliet Funt

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
Audio, NAMA

Celebrating With Brownfield

Chuck Zimmerman

Anita VanderwertPeople told me why they go to the Brownfield Party at the Agri-Marketing Conference. Now let’s hear why Brownfield puts on the party.

I spoke with Anita Vanderwert, National Sales Director, pictured on the left. Anita says the party allows them to get together to have a good time and celebrate working in this great industry of agriculture. She says people are very upbeat and the markets are sure contributing to that feeling right now. Listen to what else Anita has to say: Interview with Anita Vanderwert

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
Audio, NAMA

Novus Partnership With Missouri Colleges Fund

Cindy Zimmerman

NovusA partnership between Novus International and the Missouri Colleges Fund has helped some interested students see “Science in Action” for the past three years now.

The mission of the Missouri Colleges Fund is to acquire resources to help educate students at 16 member private liberal arts colleges in the state. President Mike Backer says they do that mainly through donations from companies like Novus. “Their first gift to the Missouri Colleges Fund was a check for student scholarships, but after they handed me the check, they said ‘what else can we do?'” Mike said. “This science day gives the students an opportunity to get out of the classroom and get more information about what they can do with their degree after they leave school.”

Each year, the Fund provides Novus with a book that includes student bios and photos and thank you cards, which Mike is shown here presenting to Dr. Joyce Cacho, Chief Sustainability Officer for Novus.

You can listen to my interview with Mike here: Interview With Mike Backer

Novus Science in Action Day 2011 Photos

Audio, Education, Novus International

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Genuity SmartStax RIB Complete by Monsanto Company has received registration from the EPA.
  • The Makhteshim Agan Group announced that it will acquire DuPont Crop Protection’s global non-mixture diuron business.
  • O&B Kansas City names Peter Cook as associate creative director; Brian Howard joins as account supervisor on a variety of animal-focused accounts; Tyler Bowser joins the Kansas City team as public relations assistant account executive on AgraQuest and SFP; and, Jared Spader has relocated from O&B’s St. Louis headquarters to its Kansas City office, where he will serve as director of marketing strategy.
  • Penton Media announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets.
    Zimfo Bytes

    Grabbing A Pancake Stack Courtesy Rhea+Kaiser

    Chuck Zimmerman

    Rhea Kaiser PancakesSo, what did you do after the Brownfield Party? Hopefully you stopped in to the After-Party hosted by Rhea+Kaiser. Midnight in the Hyatt Lobby was where it was at.

    After donning your After-Party hat you just headed up the escalator to the restaurant where hot, steaming and syrupy, sticky pancakes awaited. I made it and was really glad since I realized about half way through the Brownfield Party that I hadn’t eaten since lunch! Mmm, mmm. Thank you Rhea+Kaiser!

    2011 Agri-Marketing Conference Photo Album

    AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
    Agencies, NAMA

    Brownfield Party Rocks NAMA

    Chuck Zimmerman

    Brownfield ParyWhat’s the best party at the Agri-Marketing Conference? The Brownfield Party! I know, I’m biased. I was the host for a number of years once upon a time and Brownfield Ag News is my sponsor this week here at the event.

    Well, last night we had a big time at PBR Big Sky. There are a lot of photos in the photo album and I think you’ll enjoy them. This is the Brownfield team. They worked hard last night but that was just helping make sure everyone was having fun. We had a great band and there was some bull riding too.

    Here’s what people were saying about why they go to the Brownfield Party: Why I Go To Brownfield Party

    2011 Agri-Marketing Conference Photo Album

    AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
    Audio, NAMA

    ZimmComm iPod touch Winners

    Chuck Zimmerman

    ZimmComm BoothAnd ZimmComm Google Juice was enjoyed by all. It was one of the best NAMA Connection Point shows ever. At least in my opinion. Thanks to all of you who stopped by to say hi and visit a while. We’ll be doing it again next year.

    We held a drawing for two 32GB iPod touches and the winners are:

    Professional: Linda Bartling, Creative Director, Innova Ideas & Services

    Student: Frank Baird, Richards, TX, Sam Houston State University

    Their iPods will be sent to them pre-loaded with the AgWired App!

    2011 Agri-Marketing Conference Photo Album

    AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
    NAMA

    Cal Poly Wins NAMA Student Marketing Competition

    Chuck Zimmerman

    Student NAMAIt was a loud and exciting time during the NAMA student awards at the Agri-Marketing Conference. There are just too many to keep track and list them all here.

    So I’ll just make note of the fact that the Cal Poly-San Luis Obispo chapter won the Student Marketing Competition.

    To get an idea of how they felt about it check out the video reaction:

    2011 Agri-Marketing Conference Photo Album

    AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
    NAMA

    Best of NAMA

    Chuck Zimmerman

    NAMA Best of AdvertisingThe 2011 Best of NAMA Awards were awarded during the Agri-Marketing Conference. You can find a full listing by AgriMarketing Magazine.

    Winning Best of Show were:

    Advertising: Winfield Solutions; agency: Colle+McVoy (pictured at the top)

    The Best of session was standing room only.

    NAMA Best of Public RelationsPublic Relations: RISE (Responsible Industry for a Sound Environment); agency: Fleishman-Hillard

    I want to thank Denny Eilers, Iowa Photo Farm, for once again helping us out with photos. He not only took these but also supplied others you’ll find in our photo album.

    Here are some summary notes compiled by AgriMarketing Magazine:

    A total of 62 awards were presented.

    Those with the most first place awards were:

    Monsanto: 5
    John Deere: 4
    Boehringer Ingelheim Vetmedica: 3
    Syngenta Seed: 3
    Wisconsin Cheese: 3
    Pioneer Hi-Bred: 2
    DuPont: 2
    RISE: 2
    Winfield Solutions: 2
    National Cottonseed: 2

    Agencies receiving the most first place awards were:

    Osborn&Barr Communications: 6
    Colle+McVoy: 5
    Charleston | Orwig: 4
    McCormick Company: 4
    Campbell Mithun: 3
    Broadhead + Co: 3
    Fleishmann Hillard: 3
    Harvest PR: 3
    Shine Advertising: 3
    AdFarm: 2
    Woodruff Sweitzer: 2
    PSG Marketing Solutions: 2

    2011 Agri-Marketing Conference Photo Album

    AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
    NAMA

    Reierson Honored as NAMA Marketer of the Year

    Chuck Zimmerman

    Roger ReiersonThe 2011 NAMA Marketer of the Year was awarded to Roger Reierson, AdFarm. Roger was very surprised to receive the award and says it does not mean it’s “the end.” There’s lots more to come from this man.

    I spoke with Roger afterward. He says he feels humbled and honored. He’s says the ag industry is a big family and he owes the award to a lot of people. He says NAMA has connected him to a lot of good people. Listen to our conversation: Roger Reierson Interview

    2011 Agri-Marketing Conference Photo Album

    AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
    Agencies, Audio, NAMA