Making Agri-Marketing Google Juice

Chuck Zimmerman

It has been a great opening day to the 2011 Agri-Marketing Conference. ZimmComm has continued to make Google Juice and actually shared a little with our fans and clients in the Connection Point trade show. So cheers from Kansas City, MO.

Cindy and I will be collecting stories and interviews throughout the meeting and probably won’t get them all posted until after the conference since we’re both going on to other locations before getting back to ZimmComm World Headquarters. However, photos are being updated and we’ll have a lot more coverage here as we work our way through the next couple days. Thanks to everyone who stopped by to say hello this evening and we will see you from the show floor again tomorrow.

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
NAMA

Judging NAMA Student Marketing Competition

Chuck Zimmerman

What would a NAMA Student Marketing Competition be without judges? Here are some judges hard at it this morning during the preliminary presentations. I spoke to one of them, Kelly Loganbill (center). She’s just another example of NAMA member volunteer in action.

Kelly says these students represent “the fantastic future of agriculture.” She got involved to give back to the organization and see the ideas these students come up with. Listen in to our conversation: Kelly Loganbill Interview

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
Audio, Education, NAMA

Hall Monitor Maven

Chuck Zimmerman

It takes a lot of volunteers work to put on an Agri-Marketing Conference and a student marketing competition. Nancy Barcus, Agriculture Future of America, Director of Leader Development Programs is one. She’s the hall monitor during the early round of student presentations. She has to keep the hallway clear during presentations to prevent distractions. This is important stuff here!

Nancy is a new member of the NAMA Careers Committee. I spoke with Nancy about her job: Nancy Barcus Interview

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
Audio, NAMA

Visiting With Vance

Chuck Zimmerman

What is the one thing you like best about NAMA and the Agri-Marketing Conference? For me it’s the opportunities for networking and fellowship with clients and friends. That’s what I got to do at the Vance Publishing reception at The Cashew last night. While there I met Tim Tobeck, VP/Publishing Director. Tim is relatively new to Vance so with my trusty iPhone in hand we did a short interview so we could get to know him and learn what’s new.

Tim says he’s excited about coming to Vance since he’s been in business publishing for nearly 40 years. He grew up on a ranch and has been breeding livestock in Colorado. He says he came back to the business “because I saw Vance as a company that used old media and new media together to really build a sense of community” That’s speaking my language Tim!

Learn what’s new with Vance: Tim Tobeck Interview

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
Audio, Media, NAMA

AgWired App Now In Android Market

Chuck Zimmerman

The AgWired App is now available in the Android Market. You asked for it and you’ve got it. One of the new features we’re offering in this app (and soon to be added to the iPhone version) is the ability to share out stories via multiple mechanism like email, Twitter, etc. The first person to download the AgWired Android App to his phone was Deron Johnson, Rhea & Kaiser (AgWired sponsor), just prior to the student activities at the Agri-Marketing Conference.

Just like its iPhone predecessor, the app offers one-touch access to all the latest news and information in the agribusiness and agricultural marketing world posted on Agwired.com, including audio, photos and video, and connections to other ZimmComm news sites. The AgWired App features a news tab drop down menu to select ZimmComm News Network feeds as well as individual news on AgWired.com by category.

You can find the AgWired App in the Android Market with this link. The AgWired iPhone App has been downloaded onto almost 3,000 iPhones/iPod touches/iPads since we introduced it and is being opened for viewing between 3 to 5 times per day, showing a high level of use by those who have it.

I’ve been asked who we worked with to develop the AgWired App and will point you to rock solid mobile app developer WillowTree Apps.

App sponsors are being sought. Contact ZimmComm for more information, including rates. First time and early sponsor discounts available.

Apps, ZimmComm Announcement

Actions Speak Louder Than Words

Chuck Zimmerman

Our last ZimmPoll asked the question, ” How should farmers respond to critical documentaries such as Food Inc.?” It’s not an easy question to answer really. Here’s what our poll results show. 45% said to Let their own actions shape their reputation, 43% said Promote ag through social media, 8% said Be informed but don’t initiate discussion and 3% said Ignore it, it will go away. Well, we know it’s not going away. What else can be done when faced with these types of attacks?

Our new ZimmPoll is now live and asks the question, “What causes higher food prices?” Let us know what you think and thanks your your participation.

And if you have any questions you want to suggest for future ZimmPolls please let us know.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

ZimmPoll

ZimmComm Will Make Google Juice at NAMA

Chuck Zimmerman

I’m just saying that when it comes to Google Juice you just don’t need to look further than ZimmComm New Media. So plan to stop by booth 412 and let us introduce you to Google Juice ZimmComm style.

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
NAMA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Farm Journal Media announces a new database comprising 32,122 U.S. agricultural retail locations, plus a new link between producers and their primary ag chem Dealer.
  • Massey Ferguson and Rural King will begin offering a select line of Massey Ferguson sub-compact, compact and light utility tractors through Rural King stores.
  • The 2011 Ag Machinery Conference has moved to Waterloo, Iowa. The annual three-day agriculture engineering and education conference will be held May 2, 3 and 4 at the Five Sullivan Brothers Convention Center in downtown Waterloo.
  • April is National Soyfoods Month, which makes it the ideal time for exploring the flavor, texture, healthy profile, versatility and convenience of soyfoods.
    Zimfo Bytes

    2011 Agri-Marketing Conference Photos

    Chuck Zimmerman

    Let the NAMA games begin. Actually they have starting with today’s ABEF Golf Tournament. It was a beautiful day for it.

    Registration has been busy, especially with all the student competitors arriving for their afternoon competition orientation. As you might expect, there are photos online and Cindy and I will be adding to them throughout the next several days: 2011 Agri-Marketing Conference Photo Album

    AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
    NAMA

    NAMA App Arrives in Time for Conference

    Cindy Zimmerman

    This app just in … the NAMA App!

    The National Agri-Marketing Association is thrilled to announce its all-new app, just in time for the 2011 Agri-Marketing Conference. The app is available for iPhone, iPod, iPad or Android smartphone and Blackberry is coming soon.

    Download from iTunes here.

    Download from the Android Market here.

    2011 Agri-Marketing Conference Photo Album

    AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
    NAMA, Technology