Good Morning Sunshine

Chuck Zimmerman

Good morning agrimarketing world. I hope you’re having a sunny start to the week. Ours is a little stormy here in mid Missouri but the sun was trying to pop out.

I just thought I’d take a moment to go geek on you. If you’re in the market for a good quality digital camera that fits in your pocket consider the Canon Powershot S95. They’re hard to get right now but if you can find one, you’ll like it. I used it for this photo while stopped at a red light this morning. What I’m liking about this camera includes the fact that I can manually adjust things like shutter speed, exposure and ISO. It also has low light settings and a better lens than you’ll find in most small point and shoots. Of course you can go fully automatic too. It also shoots video and saves as .mov files which are much more user friendly than the .avi files of my previous one.

Some of you are probably thinking, “Chuck usually has a big Nikon hanging off of him.” That’s true. But this one fits in my pocket and I plan to use it as much as I can. Between it and my iPhone I always have a camera on me. It’s hard to get a photo of something if you don’t have a camera, if you know what I mean.

Equipment

Living in a Glass House

Melissa Sandfort

When we got married, my mother thought it was odd that I wasn’t putting china and crystal glassware on our registry. Gone are the days of formal dining rooms, china hutches, “good” dishes and expensive glassware. At least at my house anyway.

If you peer inside our kitchen cabinets, you’ll instead see plastic cups with lids, plastic plates and refillable cups from a gas station. Yes, we have ceramic place-settings and glass drinkware, but since we have an almost 3-year-old, the dinner table is usually adorned with non-breakable items.

This is a cut-glass condiment set, made for vinegar, mustard, salt and pepper. I can picture this as the centerpiece on a beautiful table with a hand-made lace tablecloth, where the silver has been polished, the butter is neatly placed on its own silver platter, and the girls wear dresses to dinner.

Definitely not the dinner scene at my house.

Don’t get me wrong – we sit down and eat dinner as a family, we enforce table manners, and if I’m at home, the TV isn’t allowed to be on while we eat. We just have wooden salt and pepper shakers and the butter comes in a plastic tub.

This condiment set reminds me of a more formal time, where prim and proper were the foundational manners of every good girl. I guess if I preserve some of that mindset, it’s that we sit down as a family and have meaningful conversation. That’s what will stand the test of time in my mind, not the container the salt and pepper were in.

Until we walk again …

Uncategorized

Zimfo Bytes

Melissa Sandfort

Zimfo Bytes

Novus Helping Pork Producers Achieve Profitability

Chuck Zimmerman

At World Pork Expo I visited with Stephanie Gable, pictured second from the right. Stephanie is now the global marketing manager for beef, dairy and pork for Novus International. She is also a past president of the National Agri-Marketing Association.

We talked about the new Novus Accelerating Finishing Profitability program that was announced during the show. Stephanie says this boils down to helping customers “take what they have and make it more profitable.” She says that Novus has created a step by step process that helps them figure out what their current needs are and how the products Novus offers can help them meet those needs. To get the help offered by Accelerating Finishing Profitability Stephanie recommends contacting a Novus representative, nutritionist or the Novus Pork website. Stephanie Gable Interview

2011 World Pork Expo Photo Album

Animal Health, Audio, Novus International, World Pork Expo

The Food Security Reader

Chuck Zimmerman

I just got my copy of The Food Security Reader. It is “The Best of Truth About Trade & Technology” with the foreword written by Dean Kleckner and edited by Mary Boote. I have only just skimmed it but if you like what you find at TATT then you will like reading through the stories told in this book. The TATT board has dedicated the book to Dr. Norman Borlaug.

From the start, Truth about Trade & Technology has spread its message of hope and growth. We began a weekly column, produced a weekly economic analysis, launched a website, spoke to journalists, appeared on radio and television, and attended meetings in the United States and abroad. More than a decade later, we can report many successes, such as the passage of new free-trade agreements and the growing acceptance of biotech crops. Yet plenty of tests await us: Agricultural trade remains badly distorted and biotechnology continues to face substantial resistance in Europe and many developing nations. As old battles end, new ones emerge–and our work remains as important and daunting as ever. The Food Security Reader is a chronicle of what we’ve done, a collection of our best columns on a wide range of subjects. Contributors include Michael Allen, Jeff Bidstrup, Mary Boote, Gilbert Arap Bor, Tim Burrack, Reg Clause, Maria Gabriela Cruz, Rosalie Ellasus, Bill Horan, Ken Kamiya, Carol Keiser-Long, Dean Kleckner, Cheryl Koompin, Rajesh Kumar, Darrell McAlexander, Jim McCarthy, Paul Rasgorshek, John Reifsteck, Tim Recker, John Rigolizzo, Jr., Ted Sheely, Al Skogen, and Terry Wanzek.

You can order the book on Amazon.

Uncategorized

In The Field

Meghan Grebner

The past four years of my life has been dedicated to agriculture in Central Illinois.  Every Tuesday during the planting, growing and harvest seasons we would catch up with agronomist from different parts of WMBD and WIRL’s listening area to see how things were looking as the growing season progressed.

I was able to develop a great relationship with area agronomists and value the copious amounts of knowledge gained from them.  One of my most cherished relationships is with Matt Montgomery.  Matt is the former County Director for the Mason County Extension (with the recent extension reorganization his title escapes me), but most importantly he’s always been my “bug man”.

I found it only fitting that Matt was my last in-studio interview this week.  We talked about crop conditions, concerns with this years crop – and of course some of the things that we need to look out for this year.

Matt In The Field

 

The theme this year for farmers Matt says – no matter where they are located – is going to be “SCOUT”.  You’ve got to be in there – rooting around – looking for problems and be able to utilize the many tools available to us in that always important tool belt.

Corn, Soybean

John Deere Green Fever Sweepstakes Winners Announced

Melissa Sandfort

Derek Burk of Brookville, Ind., was selected as the grand prize winner from more than 121,000 entries in the John Deere Green Fever Sweepstakes. Burk had the choice of a new Ford F-250 Lariat 4×4 pickup and new John Deere 1026R Sub-Compact Utility Tractor with loader or $50,000 (USD) cash. He took the $50,000 cash.

Burk farms corn, soybeans and hay and raises cattle with his grandfather in southeast Indiana and also works as a mechanic for a general contractor. He said he plans to invest some of the money and use the rest to buy a home or additional farmland. His John Deere dealer is Koenig Equipment, Inc., in Oxford, Ohio.

The Green Fever Sweepstakes, which ended Feb. 28, 2011, drew entries from more than 20,000 property owners, farmers/ranchers and commercial landscape contractors in the United States and Canada.

John Deere

Wrapping Up at World Pork Expo

Cindy Zimmerman

After torrential downpours over night, it’s pretty quiet here on the last day of World Pork Expo.

We had some serious rain during the day yesterday, but it all cleared up just in time for the bands to start playing and the roasted hogs to come out. National Pork Producers Association CEO Neil Dierks says the expo was excellent this year, especially day one. “We haven’t heard the numbers yet, but we won’t be surprised if it’s not the best first day we’ve had for many, many years – even though it was 94 degrees and about 97 percent humidity,” he said.

Neil says producers are “reasonably pleased” with the current state of the industry, but concerned about issues facing them such as feed availability, getting trade agreements approved and government regulation, especially the proposed GIPSA rule.

Listen to or download my interview with Neil here: NPPC CEO Neil Dierks

Audio, GIPSA, NPPC, World Pork Expo

BIVI Committed to Swine Industry

Cindy Zimmerman

“Value through Innovation” is the theme for Boehringer Ingelheim Vetmedica (BIVI) at the World Pork Expo this year and the company is proud of its commitment to helping pork producers.

I stopped by the BIVI exhibit at the trade show yesterday and talked with Tim Bettington (right), executive director of the company’s swine division and Randy Buller (left), senior associate director for the division.

“BI is very committed to the swine industry,” Tim told me. “We have several other species under our umbrella but the swine industry is the key one for us. We’ve grown up as a swine organization and globally swine is the number one sales driver for us.” Tim says they are in the process of completing an R&D facility in Germany that will complement the facility they have in Ames, Iowa that has been very successful in developing the company’s PRRS vaccine.

Listen to or download my interview with Tim here: Tim Bettington, BIVI

Randy says there is a great deal of interest among producers in the 3FLEX vaccine they introduced just last year. “It is the only product in the swine industry that mixes three vaccines in a similar platform,” said Randy. The 3FLEX consists of three vaccines: Ingelvac CircoFLEX®, Ingelvac MycoFLEX® and Ingelvac® PRRS MLV to address circa virus, mycoplasma, and PRRS in one shot.

Listen to or download my interview with Randy here: Randy Buller, BIVI

2011 World Pork Expo Photo Album

Audio, Boehringer Ingelheim, Swine, World Pork Expo

Whole Hog Courtesy of Novus International

Chuck Zimmerman

The crowd formed early and eagerly awaited the Novus International hog cooked by Lynch BBQ. Just before slicing and picking the pig the team gathered for a photo.

It only took a few minutes to get this hog into trays and ready for serving. I sampled and can’t say enough about how tender, juicy and tasty this pork was. It was just the right way to finish off a long day at World Pork Expo.

So we’re now on location for the final day. Check out the our photos. They’ve been freshly updated this morning.

2011 World Pork Expo Photo Album

Food, Novus International, Pork, Video