First NCBA Communications Workshop

Chuck Zimmerman

Hello from Nashville and the Cattle Industry Convention. Cindy and I had a very uneventful trip today and got some exercise finding our room. I don’t know about you but the Opryland Gaylord is not the easiest place to find rooms.

I’m attending the first ever NCBA Communications Workshop. This is a group made up of the communications staff at the various state organizations. We were welcomed by NCBA President-Elect, J.D. Alexander.

We’ve got both “experienced” and new to professional life attendees here. The program ranges from updates on different NCBA activities to social media (surprised?).

I’ll be conducting a workshop on using smartphones and mobile apps and have my bag full of goodies for show and tell time. We’re going to look at using your phone to record audio/video and take photos as well as manage and update social networking channels.

Don’t forget to follow along on Twitter using the #CIC12 hashtag.

And I’ve got a photo set started: 2012 Cattle Industry Convention Photo Album

Ag Groups, Cattle Industry Conference

New Board Members For AgChat Foundation

Chuck Zimmerman

AgChatThe AgChat Foundation just announced new board members.

Four new members have joined the AgChat Foundation board of directors, adding different types of experience in social media and agriculture to the nonprofit, announces President Darin Grimm. Last month, organic dairy farmer Emily Zweber, Elko, Minn., was named the organization’s first executive director.

“All four of our new board members have been actively engaged in the AgChat community for some time and have enthusiastically embraced the Foundation’s mission,” says Grimm. “A diverse board helps ensure the Foundation serves the needs of all agricultural segments and effectively empowers farmers and ranchers to tell their stories using social media.”

John Blue, Indiana
John Blue has been on the Foundation’s advisory board for two years and has been an important contributor to many of AgChat’s successes. As chief of community creation for Truffle Media Networks, Blue helps engage agriculturally focused audiences through marketing, technology and in-person interactions.

Marie Bowers, Oregon
Marie Bowers is a fifth-generation grass seed farmer in Oregon’s Willamette Valley, managing land that has been in her family for more than a century. She graduated from Washington State University with degrees in agriculture and agriculture economics and management, then spent three years in the Farm Credit System.

Jan Hoadley, Alabama
Jan Hoadley grew up on a family farm in Illinois with Charolais cattle. Today she raises poultry and rabbits at Slow Money Farm, tapping technology and tradition to keep the operation viable. Hoadley has a long-standing interest in heritage and rare breeds of livestock and heirloom plants. She currently raises Giant Chinchilla rabbits and several breeds of heritage chickens. Hoadley says social media has been a means of survival and an important promotional tool for building customer connections and direct selling.

Jeff VanderWerff, Michigan
After nearly 10 years on the road in agribusiness, Jeff VanderWerff is back home on his family’s farm near Sparta, Mich., and doing what he loves most: raising corn, wheat, soybeans, apples and peaches with his wife, Alyssa, and brother, father and uncle. Always on the cutting edge of farm technology, VanderWerff first started telling his farm’s story in a 2009 Farm & Ranch Living feature.

Blue, Bowers, Hoadley and VanderWerff, along with the rest of the AgChat Board and the training committee, are planning the nonprofit’s third annual social media and thought-leadership conference. “We will be announcing the city and date shortly,” Grimm says. “Our group is working hard to ensure that the conference content is keeping pace with the rapidly changing social media landscape.”

Ag Groups

Products To Improve Poultry Production

Chuck Zimmerman

Enzymes are a key word heard a lot during the International Poultry Expo. You would also hear a lot of that word in the Novus International booth.

I visited with Jared Hux, Product Manager for Enzymes, about CIBENZA®, a “game changing” dietary enzyme formulated to give poultry producers control over their feed ingredients and rations. Jared says that with rising feed input costs, enzymes can help reduce those costs by utilizing nutrients in the feed better and can also improve performance. Jared is pictured on the right.

Listen to my interview with Jared here: Interview with Jared Hux

Another word discussed on the IPE trade show floor is coccidiosis. That’s not even a pretty word and it’s a big disease problem in poultry production since it can cause mortality. On hand to discuss the Novus solution for control of this disease was Marco Quiroz, Poultry Veterinarian. He says this disease is found in all areas of the world.

Marco says the answer is ADVENT®. This vaccine helps prevent the disease and is administered at one day of age for lifelong protection. He says the product is currently available in the United States, Mexico, Argentina and Thailand and they’re working on additional markets.

Listen to my interview with Marco here: Interview with Marco Quiroz

2012 International Poultry Expo Photo Album

Coverage of the 2012 International Poultry Expo is sponsored by Novus International
Agribusiness, Audio, Novus International, Poultry, Poultry Expo

Nashville TweetUp For Cattle Enthusiasts

Chuck Zimmerman

I don’t know if this is the only planned TweetUp for the Cattle Industry Convention but it’s the only one I got invited to. What do you think about this? Are cattle farmers social or what?

Step aside, computers. An in-person “tweet up” is planned for all those attending the 2012 Cattle Industry Annual Convention, held Feb. 1-4 in Nashville, Tenn.

The American Angus Association®, Certified Angus Beef LLC (CAB) and Angus Productions, Inc. (API) will host the event for their Twitter followers and others who would like to learn more about online communications.

“The social media world allows us to connect with others in seconds, but very rarely do we get to visit with them in person,” says Jena Thompson, Association assistant director of public relations. “This is a perfect opportunity to get to know your virtual friends.”

Attendees will have a chance to meet and share more than Twitter’s 140 characters, while in a social setting at the trade show. The gathering is scheduled for 6 p.m. on Wednesday, Feb. 1 at the Angus booths, 1062, during the NCBA Trade Show Welcome Reception.

“The ‘tweet up’ is also a great event for those who do not have Twitter accounts,” says Laura Nelson, Certified Angus Beef LLC industry information specialist. “If you’re interested in learning the ropes, stop by and we can help get you started.”

For more details or questions, follow the Association, CAB and API using the following Twitter handles, respectively: @AngusAssoc, @BlackInkBasics and @ABBeditor.

As of right now there are 49 tweeps signed up with 9 saying maybe. Go on over to the FB event page and let ’em know you plan to attend. You can follow coverage of the 2012 Cattle Industry Annual Convention and Trade Show via Twitter using the official hashtag: #CIC12

Ag Groups, Cattle Industry Conference, Social Networking

Back In The Coffee Zone

Chuck Zimmerman

I have to express to Missouri for having potentially record high temperature today. After some time staying on the beach I can’t say I was looking forward to January weather here at home. Another good thing about being home is Coffee Zone.

Here’s my favorite Barista Man, Taisir Yanis, Coffee Zone. I took some Rocket Fuel with me to the beach so I’ve been in good shape. It just tastes better made here for some reason.

This week Cindy and I head off to Nashville. It’s time for the Cattle Industry Convention. Tomorrow I’ll be conducting a session at the first NCBA Communications Workshop called “Techie Talk” with a focus on smart phone and mobile apps for creating online content. This workshop is for the communications staff at state associations around the country and we’ve got a good group signed up. Then it’s on to the full convention where I’ll be the Beef Board Blogger while Cindy focuses on NCBA activities. So we’ll be seeing you from there where the official Twitter hashtag is #CIC12.

Cattle Industry Conference

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • A pocket guide designed by Purdue Extension to be an in-field reference for corn and soybean producers is now available.
  • Eddie Sandberg, Courtland, Kan., was selected as the 2012 Hereford Herdsman of the Year.
  • In 2012, Deere & Company marks the 175th anniversary of its existence, which began when company founder John Deere successfully manufactured and marketed the self-scouring plow in 1837.
  • The Iowa Soybean Association announces the winners of new awards the association has established this year to recognize those who have demonstrated commitment and leadership in the field of agriculture.
Zimfo Bytes

They just won’t stay up!

Melissa Sandfort

Socks have many eras. There were men’s dress socks, tube socks with stripes, leg warmers, socks that were worn scrunched down (two colors and two pairs at a time), knee socks, anklets and a whole slew of others. Ever had a pair of basketball socks that were supposed to stay up around your calf and the elastic either was getting old or they just plain wouldn’t stay up?

Many of us have grown up in the era where socks actually have elastic! Back when my grandfather was growing up, his father didn’t have that luxury so he had to wear men’s garters. I like to call these sock suspenders. The garter just went around the upper calf muscle and clipped to the tops of your socks to hold them up all day.

Makes you thankful for the advent of elastic, doesn’t it?

Until we walk again …

Uncategorized

Novus Commitment to Sustainability

Chuck Zimmerman

During the Animal Ag Sustainability Summit 2012 held in conjunction with International Poultry Expo, Scott Hine, Vice President – Product Management and Operations, Novus, spoke about the company commitment to sustainability.

Scott says the Summit was an opportunity for Novus and his message was that “if you want to be engaged in sustainability, which Novus believes is core to the future, that you really need to set up a way forward to engage your people and then set your goals and then achieve those goals and report on it.” He says they’ve developed their platform around SEE (Social, Economic and Environmental) which helps employees visualize what they’re doing. Those are linked to their goals. It’s obvious that it is critical to have employees understand and buy in to the company sustainability plan.

Listen to my interview with Scott to learn more about how Novus is working toward sustainability here: Interview with Scott Hine

2012 International Poultry Expo Photo Album

Coverage of the 2012 International Poultry Expo is sponsored by Novus International
Agribusiness, Audio, Novus International, Poultry Expo, Sustainability

Eggmeister is the Egg Mascot

Chuck Zimmerman

Thanks to the U.S. Poultry & Egg Association for providing a photo of the winner of the
name the International Poultry Expo egg mascot contest.

The International Poultry Expo’s egg mascot has been officially named Eggmeister! After receiving over 1,350 name submissions, the list was narrowed down to five names. On Thursday, January 26, the name with the most votes was announced during the 2012 International Poultry Expo in Atlanta, GA. The event was sponsored by the U.S. Poultry & Egg Association (USPOULTRY) and the Atlanta Convention & Visitors Bureau (ACVB).

Dave Roets, Prime Equipment Company, submitted the winning entry. The iPad was presented to Roets by John Starkey, president of USPOULTRY. Atlanta Convention & Visitors Bureau’s Cookie Smoak, director of convention services; Ellie Westman Chin, vice president; and Mark Sussman, director of trade show sales, assisted in the presentation. The remaining four participants will receive a 2012 souvenir t-shirt.

For those who may not know Eggmiester’s story before he joined the International Poultry Expo, following is a brief history of Eggmeister’s life: Read More

Ag Groups, Poultry, Poultry Expo

Wrapping Up International Poultry Expo

Chuck Zimmerman

The 2012 International Poultry and Feed Expo exceeded expectations. Here are some statistics on this year’s event.

The 2012 International Poultry Expo and International Feed Expo drew over 20,500 poultry and feed industry leaders from all over the world. In addition, the show had 895 exhibitors as compared to 900 last year. Sponsored by U.S. Poultry & Egg Association and the American Feed Industry Association, the annual Expo is the world’s largest poultry and feed industry event of its kind.

To get a wrap up on the event I spoke with John Starkey, President, U.S. Poultry & Egg Association. He says, “It’s been a great show for us.” Holding on to about the same size as last year considering the difficult year many had in 2011 makes them very pleased. Looking ahead to having the American Meat Institute show co-located in 2013 has them pretty excited. He says that all three industry organizations will be taking their net revenues from the show and putting it back into the industry.

Listen to my interview with John here: Interview with John Starkey

2012 International Poultry Expo Photo Album

Coverage of the 2012 International Poultry Expo is sponsored by Novus International
Ag Groups, Audio, Poultry Expo